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How to write your Government Contract for Selling Products

We include this 13 page layout with every Proposal Pack. If you want this template to have a different visual design theme than the one illustrated here, purchase any Proposal Pack design and create this template using the purchased design theme. If you get a Proposal Pack or the Professional Bundle, you can also make any variation of this template with different chapters to suit your needs.

We typically include more chapters in the templates than most people will need to give everyone more variety in the chapters they may need. You can trim down a long template by removing pages you do not need or combining multiple chapter topics into one page.


Government Contract Product Sales Sample ProposalView Government Contract Product Sales Sample Proposal

This sample proposal is based on the same layout as this template and is included in every Proposal Pack. The visual design of the templates will match whichever Proposal Pack design you purchase. To get this template in a different design theme than shown in the sample, purchase any other Proposal Pack design theme and this template will be included.

You can create an editable Word version of this sample in any design theme of your choice including branded to your logo.

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( Design themes, color schemes, fonts, and images are all customizable )

This is a basic set of topics for use when creating a government contract (GSA) sales proposal for selling your products.

You can also create countless variations of this document to suit your needs using the included library of 2200+ chapters if ordering a Proposal Pack or Pro Bundle.
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What's the Best Way to Write Your Government Contract for Selling Products?

The best way to write your government (GSA) proposal for selling products is to use the Proposal Kit template and software package. The Proposal Kit provides a structured, professional approach that ensures all necessary elements are included, making your proposal comprehensive and persuasive.

The Proposal Kit includes templates designed for government GSA product and service sales proposals uploaded to the GSA website.

You're not alone if you need to write a government contract to sell products. Many individuals and businesses face this task and need more experience or understanding of what makes a successful proposal. The right proposal can make all the difference in winning a contract or securing a project.

Understanding the Proposal Kit Advantage

Proposal Kit offers a comprehensive library of templates and a Wizard software program that streamlines the proposal creation process. The system also incorporates a line item quoting database for cost summaries, quotes, estimates, budgets, and other financial topics. This ensures your proposal is detailed and easy to follow, helping you present a clear pitch to your potential government clients.

What Types of Projects Are Government Contracts for Selling Products Written For?

Government contracts for selling products encompass a wide range of projects. Here are some examples:

  • Submitting a proposal for a federal government contract.
  • Creating a sales pitch for state government procurement.
  • Responding to a Request for Proposal (RFP) from a municipal agency.
  • Offering new products to an existing government client.
  • Demonstrating compliance with government procurement standards.
  • Highlighting product features and benefits for government buyers.
  • Providing detailed product specifications for a government tender.
  • Showcasing company history and past performance to government agencies.
  • Listing Special Item Numbers (SINs) for government catalog inclusion.
  • Highlighting eco-friendly attributes of products for government contracts.
  • Offering a range of product options and accessories to government buyers.
  • Ensuring all product offerings meet government standards and regulations.
  • Preparing a comprehensive proposal for a General Services Administration (GSA) schedule.
  • Detailing technical specifications for defense or military contracts.
  • Presenting a proposal for a government infrastructure project.
  • Demonstrating the value proposition of products for public sector procurement.


Components of a Government Contract for Selling Products

There is no one-size-fits-all template that works for all use cases. However, Proposal Kit offers a starting point with an extensive library of thousands of chapters that can be customized. Here are some key components of a government contract for selling products.

By addressing these specific components in your government GSA product sales proposal, you can create a comprehensive and persuasive document that meets the stringent requirements of government procurement processes and showcases your products and capabilities.

These chapter templates are just a small selection of the thousands available in Proposal Kit's template library. You can customize your proposal to cover all topics to discuss your services. Proposal Kit templates are Word documents that can be edited and saved as PDF files for delivery and uploading to the GSA website.

Cover Sheet (Government Contracts)

A cover sheet provides an overview of the proposal, including the project title, your company's name, and the date. For a government GSA product sales proposal, the cover sheet should clearly state the nature of the project, such as the Supply of Office Furniture for Federal Buildings or the Provision of IT Hardware and Software Solutions. This first point of reference sets the stage for the rest of the document and immediately informs the reader of the proposal's purpose.

Customer Information

This section details the client's information, ensuring that all parties involved have precise contact details and understand who the key stakeholders are. For GSA proposals, include the name of the government agency, the contact person's details, and any relevant project managers. This ensures seamless communication and clarity on who to contact for further information or clarification.


Highlight the key features of the products you are offering. This section should emphasize what makes your products suitable for government use, such as durability, compliance with standards, and any unique benefits. For instance, if you supply office furniture, highlight features like ergonomic design, sustainable materials, and compliance with federal ergonomic standards.


Provide various options for products and configurations. This allows the government agency to choose the best solution for their needs and budget. For example, if you offer IT hardware, provide options for different specifications, such as various storage capacities, processing speeds, and warranty packages, allowing the agency to select the most suitable configuration.


Detail the technical specifications of your products. This is crucial for government contracts, ensuring your offerings meet the required standards and specifications. Include detailed descriptions such as dimensions, weight, material composition, power requirements, and compliance with industry standards (e.g., ISO, ANSI). This level of detail helps the government agency understand precisely what they are purchasing and ensures compliance with procurement standards.

Company History

Provide a brief company history, highlighting your experience and key achievements. This builds credibility and shows the stability and reliability of your business. For a GSA proposal, mention any previous government contracts you have fulfilled, your company's growth over the years, and any industry awards or recognitions you have received. This reassures the government agency that you are a reliable and experienced vendor.


List the products you are proposing to sell. Include detailed descriptions, images, and any relevant certifications or standards they meet. For example, if you supply medical equipment, provide high-resolution images, detailed product descriptions, and certifications like FDA approval or ISO certification. This helps the government agency visualize the products and understand their quality and suitability.

Awarded SINs

Include any Special Item Numbers (SINs) your company has been awarded. This is particularly important for GSA contracts and demonstrates your capability to fulfill government requirements. List the SINs and the corresponding product categories, and briefly describe the items covered under each SIN. This shows that your products are pre-approved and meet specific government procurement criteria.

Special Attributes

Detail any unique attributes of your products, such as energy efficiency, eco-friendliness, or advanced technology features. These attributes can be a significant selling point for government agencies looking to meet sustainability goals or leverage cutting-edge technology. For instance, if you provide energy-efficient lighting solutions, highlight their compliance with Energy Star standards and their potential for reducing energy consumption in government buildings.


Provide information on any accessories or complementary products that can enhance the use of your leading products. For example, if you sell IT hardware, include details about compatible accessories like keyboards, monitors, docking stations, and cables. This helps the government agency understand how to maximize the functionality and usability of the leading products.

Standards Compliance

Ensure that your products comply with relevant industry standards and government regulations. This section should clearly outline these compliances to reassure the client of the quality and legality of your offerings. Mention specific standards such as ANSI, ISO, RoHS, or federal regulations like FAR (Federal Acquisition Regulation). Providing documentation or certifications of compliance can further strengthen your proposal and build trust with the government agency.

Government Contract for Selling Products Use Cases

John's Small Business Success

John, the owner of Innovative Office Solutions, faced an opportunity to secure a government contract to supply office furniture and equipment to federal buildings. Having never written a GSA proposal, John felt overwhelmed and uncertain about where to begin. He knew the proposal needed to be thorough, professional, and compliant with GSA requirements.

John turned to the Proposal Kit to guide him through the process. The Proposal Kit provided him with a structured template designed for GSA proposals. He created a comprehensive cover sheet with the project title, company name, and date, immediately setting a professional tone for the proposal.

In the Customer Information section, John provided details of the client's contact information and key stakeholders involved in the project. This ensured clear communication channels from the outset.

John then highlighted the features of his office furniture, emphasizing their durability, ergonomic design, and compliance with federal ergonomic standards. He provided various product options and configurations, allowing the government agency to choose solutions that best fit their needs and budget.

The Specifications section included detailed descriptions of each product, including dimensions, materials, and compliance with industry standards. This level of detail reassured the government client that John's products met the requirements.

John also included:

  • A Company History section.
  • Outlining his business's experience.
  • Key achievements.
  • Previous government contracts fulfilled.


This built credibility and showcased his company's reliability.

Using the Awarded SINs section, John listed the Special Item Numbers his company had awarded, demonstrating his ability to fulfill government requirements. He also detailed the unique attributes of his products, such as their eco-friendliness and advanced ergonomic features.

In the Accessories section, John provided information on complementary products that could enhance the use of the main office furniture items, such as ergonomic keyboards and adjustable monitor stands.

Finally, John ensured his proposal included a Standards Compliance section outlining how his products adhered to relevant industry standards and government regulations.

Thanks to Proposal Kit, John expanded his business into the government sector, opening new growth opportunities.

Emily's Deadline Triumph

Emily, an employee at Tech Gear Inc., was tasked with writing a proposal for a government contract to supply IT hardware and software solutions. With only a few days to meet the deadline, Emily needed an efficient and reliable solution to create a high-quality proposal quickly.

Emily used the Proposal Kit to streamline the process. The templates provided by the Proposal Kit were tailored to meet GSA requirements, giving Emily a solid foundation from which to work. She started with a professional cover sheet that clearly outlined the project title, her company's name, and the submission date.

In the Customer Information section, Emily included detailed contact information for the government agency and identified key stakeholders, ensuring that all necessary contacts were documented.

Emily then leveraged an AI writing tool to help generate content for the Features and Specifications sections by analyzing Tech Gear Inc.'s website. She highlighted the key features of their IT solutions, such as high performance, security compliance, and scalability. She provided various product options, allowing the agency to select configurations that best suited their needs.

The Specifications section included technical details for each product, ensuring compliance with government standards. Emily documented dimensions, power requirements, and compatibility with existing systems.

Emily added a Company History section, emphasizing Tech Gear Inc.'s experience in the IT sector, previous government contracts, and notable achievements. This reinforced the company's reliability and expertise.

In the Awarded SINs section, Emily listed the Special Item Numbers relevant to their products, demonstrating their compliance with GSA schedules. She also included details on the unique attributes of their IT solutions, such as energy efficiency and advanced security features.

In the Accessories section, Emily provided information on accessories like keyboards, docking stations, and cables to complement the main products. This showcased the full range of Tech Gear Inc.'s offerings.

Emily ensured her proposal addressed Standards Compliance, outlining how their products met industry and government regulations.

The prompt and professional response impressed the government agency, and Tech Gear Inc. won the contract. Thanks to the Proposal Kit and the use of AI tools, Emily was able to meet her boss's tight deadline and secure a valuable government project.

Michael's GSA Proposal Achievement

Michael, the sales director at Healthcare Supplies Direct, was challenged to write a proposal to secure a GSA contract for supplying medical equipment to federal hospitals. This was a significant opportunity for the company to expand its market reach and establish a foothold in the government sector.

Michael used the Proposal Kit to create a professional and compliant proposal. He started with a well-structured cover sheet with the project title, company name, and date. This set a professional tone and provided a clear overview of the proposal.

In the Customer Information section, Michael detailed the government agency's contact information and identified key stakeholders. This ensured that all necessary contacts were documented and facilitated clear communication.

Michael then focused on highlighting the features of their medical equipment. He emphasized the durability, compliance with FDA standards, and technology that made their products suitable for government use. Michael allowed the agency to select the best solutions for their needs and budget by providing various options and configurations.

The Specifications section included detailed technical descriptions of each product, such as dimensions, weight, materials, and compliance with industry standards. This reassured the government client that Healthcare Supplies Direct's offerings met all requirements.

In the Company History section, Michael outlined the company's experience, key achievements, and previous government contracts fulfilled. This built credibility and showcased the stability and reliability of their business.

Michael included a section on Awarded SINs, listing the Special Item Numbers relevant to their products. This demonstrated their capability to fulfill government requirements and made it easy for the agency to reference their products in the GSA schedule.

In the Special Attributes section, Michael details their medical equipment's eco-friendliness and advanced technology features. These attributes were selling points for government agencies looking to meet sustainability goals and leverage cutting-edge technology.

In the Accessories section, Michael provided information on accessories like patient monitors, ergonomic beds, and IV stands to enhance the main products. This showcased the full range of Healthcare Supplies Direct's offerings and how they complemented the primary products.

Michael ensured the proposal included a Standards Compliance section outlining how their products adhered to relevant industry standards and government regulations.


Writing a government contract to sell products is manageable and straightforward. The Proposal Kit, with its extensive library of templates and the Wizard software program, provides a comprehensive solution.

Proposal Kit offers the resources you need to succeed in writing your government contract for selling products.

Also Known As

The Government Contract for Selling Products may also be referred to in different ways or be used in more specialized situations, such as:

  • Government Procurement
  • Federal Contract Proposal
  • State Contract Sales
  • Municipal Procurement Document
  • GSA Schedule Proposal
  • Public Sector Sales
  • Government RFP Response
  • Defense Contracting
  • Government Product Compliance
  • Public Procurement


Frequently Asked Questions

How do I start writing a government contract for selling products?

The best way to start is by using the Proposal Kit. It provides a structured format and includes all necessary components to make your proposal professional and comprehensive.

Can I customize the Proposal Kit templates to fit my needs?

Yes, Proposal Kit offers an extensive library of templates that you can customize to fit your unique requirements, ensuring your proposal covers all relevant topics.

How do I handle the financial aspects of my proposal?

The Proposal Kit includes templates and line item quoting software for cost summaries, quotes, estimates, and budgets, making it easy to present clear financial pages to potential clients.

What should I include in the product specifications section?

Detail your products' technical specifications, ensuring they meet government standards and requirements. Include features, dimensions, materials, and any relevant certifications.

How can I ensure my proposal stands out to government clients?

You can create a detailed, professional, and visually appealing proposal using Proposal Kit templates. Additionally, including samples of your work, positive references, and compliance with government standards can enhance your proposal's credibility and attractiveness to clients.

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Chapter Templates Used in the Government Contract for Selling Products

Cover Sheet (Government Contracts), Title Page, Customer Information, Features, Options, Specifications, Company History, Products, Awarded SINs, Special Attributes, Accessories, Standards Compliance, Back Page

You use this proposal for

  • Non-technical proposal
  • Product sales proposal
  • Government contract proposal

How to create the Government Contract for Selling Products with Proposal Pack Wizard

You can create this document using any of the logo-designed Proposal Packs. Pick any Proposal Pack with a logo design theme you like best; they will all work equally well. The Proposal Pack for Any Business is the pack with no extra added logos or colors - designed to be used plain or for you to customize with your logos and graphics.

The Proposal Pack design theme you purchase will determine the visual look of this template. The screenshot above only shows the plain generic design theme. Names and stories in examples are fictional; however, the templates are from real client use cases.

We include a library of chapters to be assembled based on your needs. All proposals are different and have different needs and goals. We designed Proposal Pack so you can customize the documents to suit your needs.

You will best create this document using the Proposal Pack Wizard - Expert Edition software to select this template and build it in the Proposal Pack logo design theme of your choice along with any desired customizations (such as adding additional chapters, removing unneeded chapters, changing the order of chapters, and importing your company logo). This template outlines a proposal for the described situation. Each user is responsible for typing in the actual content of the provided pages with their information to complete the proposal.

You create this template using the Wizard software with an entire Proposal Pack library and software. We include the Expert Edition of the software in the Proposal Kit Professional bundle. Microsoft Word for Windows is required to use the customizing software. You can also edit Word document templates in other office software such as Word for Mac. We will assist Mac users in assembling complex templates for their first project if they do not have the required platform to run the Wizard software.

You only get the single assembled Word document if purchased as a stand-alone template. The individual template products - Government Contract for Selling Products - include no other templates, samples, or software.

How to Build Templates Featured on Proposal Kit Website

Many people find the Proposal Kit website after searching for a specific proposal. Once you've purchased and installed the software, how do you build that template you found in the first place? This video shows you how to build any proposal you see on the Proposal Kit website.

Key Takeaways

  • The Government Contract for Selling Products is available as a ready-to-edit template.
  • You can create unlimited custom variations of this template using a Proposal Pack or the Professional Bundle.
  • Using a Proposal Pack or Professional Bundle, you can automate quotes and other financial pages with a line-item database.
  • There are no ongoing subscription fees. You get lifetime unlimited use.
  • We made Proposal Kit for freelancers, small businesses, and non-profits.
  • Proposal Kit product content (templates, samples, software) is 100% written by humans.
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