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How to write your Product Manufacturer Proposal

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Proposal Pack Business #24

Product Manufacturer Sample ProposalView Product Manufacturer Sample Proposal

This sample proposal is based on the same layout as this template and is included in every Proposal Pack. The visual design of the templates will match whichever Proposal Pack design you purchase. To get this template in a different design theme than shown in the sample, purchase any other Proposal Pack design theme and this template will be included.

You can create an editable Word version of this sample in any design theme of your choice including branded to your logo.

The Product Manufacturer to Wholesaler Proposal is an example of a proposal using Proposal Pack to pitch a wholesaler to carry a companies products. This is a good example to follow for anyone proposing to have their products stocked and sold by another company.

You can also create countless variations of this document to suit your needs using the included library of 2200+ chapters.
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Components of a Product Manufacturer Proposal

There is no one-size-fits-all template for a product manufacturer proposal. Proposal Kit templates can be customized as needed to fit any situation using the extensive chapter template library. Here are some key chapters typically included in this type of template. Use this template as your starting point and customize it as needed using the software included with each Proposal Pack or the Professional bundle.

Cover Letter

In the Cover Letter, you introduce your company and explain the purpose of your proposal. This is the first impression, so it's important to briefly summarize why the wholesaler should consider carrying your products. Mention any key points that will be elaborated on in the document.


The Introduction provides an overview of your company and the products you manufacture. This section sets the stage for the detailed information that follows, giving the wholesaler a clear understanding of who you are and what you offer.


The Footprint chapter describes your company's reach and presence in the market. This includes locations where your products are currently sold and any markets you are targeting. It helps demonstrate your market penetration and growth potential.

Delivery Details

Here, you outline how your products will be delivered to the wholesaler. This chapter covers logistics, shipping times, and any special delivery requirements. Providing clear delivery details helps the wholesaler understand what to expect in terms of supply chain efficiency.

Market Demand

Market Demand highlights the consumer demand for your products. Use this section to present data, trends, and forecasts that show your products are in demand. This convinces the wholesaler that stocking your products will be profitable.


The Placement chapter discusses where and how your products will be displayed in the wholesaler's stores or platforms. Suggest optimal placement strategies to maximize visibility and sales, which can help the wholesaler see the potential for high turnover.


Manufacturing details your production capabilities, including your facilities, production processes, and quality control measures. This reassures the wholesaler that you can consistently meet their supply needs with high-quality products.


In the Packaging section, describe how your products are packaged for both shipping and retail display. Highlight any unique packaging features that protect the product or enhance its appeal to consumers. Good packaging can be a strong selling point.

Wholesale Price List

The Wholesale Price List provides detailed pricing information for your products. This chapter should be clear and thorough, including any volume discounts or special pricing terms. Transparency in pricing helps build trust with the wholesaler.

Company History

Company History offers a background of your company, including its founding, milestones, and growth. This section builds credibility by showing your company's experience and stability in the market.


In the Products chapter, give detailed descriptions of each product you want the wholesaler to carry. Include features, benefits, and any unique selling points that differentiate your products from competitors.

Product Visuals

Product Visuals provide images or diagrams of your products. High-quality visuals help the wholesaler better understand what you are offering and how the products will look in their stores or platforms.


Endorsements include testimonials or reviews from existing customers or industry experts. Positive endorsements can greatly influence the wholesaler's decision by showing third-party approval and satisfaction.


The Guarantee section outlines any warranties or guarantees you offer on your products. This provides assurance to the wholesaler that they are making a safe investment and that you stand behind the quality of your products.

Examples of projects a Product Manufacturer Proposal may be used for

This document can be used in many contexts and has various uses depending on the needs. Depending on your situation, customize the chapter list as needed using a Proposal Pack or the Professional bundle.

  • Pitching to a large retail chain to stock your products
  • Proposing to a specialty store to carry niche items
  • Convincing an online marketplace to list your products
  • Offering products to a regional distributor
  • Approaching a supermarket about carrying your food products
  • Selling to a pharmacy chain for health and wellness items
  • Introducing a new product line to an existing wholesale partner
  • Proposing seasonal products to a retailer for specific holidays or events
  • Expanding into international markets through a foreign wholesaler
  • Partnering with a subscription box service to feature your products
  • Gaining shelf space in a discount retailer
  • Listing products in a trade catalog for B2B sales
  • Providing products to a wholesaler for government or institutional sales
  • Offering products to a wholesaler specializing in eco-friendly or sustainable goods
  • Convincing a wholesaler to stock products with custom branding options
  • Proposing a co-branding opportunity with another company
  • Entering into a consignment agreement with a wholesaler
  • Supplying products to a wholesaler for promotional giveaways or bundles


Also Known As

The Product Manufacturer Proposal may also be referred to in different ways or be used in more specialized situations, such as:

  • Wholesale Supplier Proposal
  • Product Distribution Proposal
  • Retail Stocking Proposal
  • Manufacturer to Retailer Proposal
  • Product Sales Agreement
  • Wholesale Partnership Proposal
  • Product Line Proposal
  • Supply Chain Proposal
  • Product Introduction Proposal
  • Retail Partnership Agreement



Product name:
Product Manufacturer Proposal
Produced by:
Proposal Kit
Software › Computer Software › Business & Productivity Software
$79 USD
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Chapter Templates Used in the Product Manufacturer Proposal

Cover Letter, Title Page, Table of Contents, Introduction, Footprint, Delivery Details, Market Demand, Placement, Manufacturing, Packaging, Wholesale Price List, Company History, Products, Product Visuals, Endorsements, Guarantee, Back Page

You use this this proposal for

  • General business proposal
  • Non-technical proposal
  • Product sales proposal
  • Marketing and advertising proposal

How to create the Product Manufacturer Proposal with Proposal Pack Wizard

You can create this document using any of the logo-designed Proposal Packs. Pick any Proposal Pack with a logo design theme you like best; they will all work equally well. The Proposal Pack for Any Business is the pack with no extra added logos or colors - designed to be used plain or for you to customize with your logos and graphics.

The Proposal Pack design theme you purchase will determine the visual look of this template. The screenshot above only shows the plain generic design theme. Names and stories in examples are fictional; however, the templates are from real client use cases.

We include a library of chapters to be assembled based on your needs. All proposals are different and have different needs and goals. We designed Proposal Pack so you can customize the documents to suit your needs.

You will best create this document using the Proposal Pack Wizard - Expert Edition software to select this template and build it in the Proposal Pack logo design theme of your choice along with any desired customizations (such as adding additional chapters, removing unneeded chapters, changing the order of chapters, and importing your company logo). This template outlines a proposal for the described situation. Each user is responsible for typing in the actual content of the provided pages with their information to complete the proposal.

You create this template using the Wizard software with an entire Proposal Pack library and software. We include the Expert Edition of the software in the Proposal Kit Professional bundle. Microsoft Word for Windows is required to use the customizing software.

You can also edit Word document templates in other office software such as Word for Mac. We will assist Mac users in assembling this template - Product Manufacturer Proposal - for their first project if they do not have the required platform to run the Wizard software.

We typically include more chapters in the templates than most people will need to give everyone more variety in the chapters they may need. You can trim down a long template by removing pages you do not need or combining multiple chapter topics into one page.

How to Build Templates Featured on Proposal Kit Website

Many people find the Proposal Kit website after searching for a specific proposal. Once you've purchased and installed the software, how do you build that template you found in the first place? This video shows you how to build any proposal you see on the Proposal Kit website.

Key Takeaways

  • The Product Manufacturer Proposal is a selectable proposal template layout.
  • You can create unlimited custom variations of this template using a Proposal Pack or the Professional Bundle.
  • Using a Proposal Pack or Professional Bundle, you can automate quotes and other financial pages with a line-item database.
  • There are no ongoing subscription fees. You get lifetime unlimited use.
  • We made Proposal Kit for freelancers, small businesses, and non-profits.
  • Proposal Kit product content (templates, samples, software) is 100% written by humans.
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