Artist Gallery Sales Sample Proposal
Selling Artwork on Consignment in the Mellison Art Gallery
Please find enclosed my proposal for entering into a consignment agreement with Mellison Art Gallery to display and sell my stained glass and acrylic paintings. My work currently sells well in two galleries in Burlington and South Burlington, but I seek a venue for display in your area, as well as a trusted business partner for sales. I believe your gallery is perfectly situated and attracts the clientele who most enjoy my art.
After reviewing my proposal and perusing photos of my collection in my online gallery, please call to set up a meeting. I look forward to shaking your hand and showing you my creations in person. The Mellison Art Gallery is perfectly situated and attracts the clientele who typically purchase my artwork. Selling my artwork on consignment would be a mutually beneficial arrangement.
You manage a gallery that displays and sells fine art. I am a local artist who creates and sells collections of stained glass panels and acrylic paintings. I believe that after reading this proposal and viewing my art, you’ll agree that we should be partners in the endeavor of art sales. Your gallery currently features brass sculptures of animals and plants that appeal to nature lovers.
These are my clients, too. I am offering you my Summer Celebration III collection beginning in April, which is perfect timing to capture the imagination and sales to tourists throughout the summer. I currently partner with two other galleries in Vermont, and I would be happy to provide references from both of these.
As a child I was in love with Nature. Every chance I got, I was outside wandering through the forests around our log home. I was fascinated by the interplay of light and shadow though leaves and in dappled waters of the creek, and mesmerized by the infinite textures, colors, and patterns found in tree bark, moss, and grasses, and in fur, bird feathers, frog skin, and fish scales. But I was never able to spend every day outdoors.
Each Sunday I dutifully accompanied my devout family to church services, where my greatest delight was gazing at the incredible intensity and patterns of the ornate stained glass windows that framed our sanctuary. I loved the play of sunlight through glass. Everything inside the building seemed more precious when bathed in that rainbow-colored light. Thus, my pieces are inspired both by Nature and by the rich history of stained glass artwork.
I incorporate the geometric shapes and translucent colors of stained glass in my acrylic paintings, and I introduce the intricate patterns of the natural world into my stained glass works. I specialize in creating art that celebrates the natural landscapes and the seasons of the year. My portfolio shows collections I have sold in the past, as well as pieces in progress for future collections.
Summer Celebration Collection I 20 pieces of combined stained glass and acrylic paintings featuring natural subjects in lush summer surroundings. Currently contracted for display in the Watersky Gallery, beginning May 1. Summer Celebration Collection II 18 pieces of combined stained glass and acrylic paintings featuring natural subjects in lush summer surroundings. Currently contracted for display in the Gibson-Masert Gallery, beginning April 21.
Summer Celebration Collection III 24 pieces of combined stained glass and acrylic paintings featuring natural subjects in lush summer surroundings. Currently on offer to the Mellison Art Gallery. Autumn Dream Collection In progress, to be completed by August 15.
Approximately 50 pieces of combined stain glass hangings and acrylic paintings capturing the rich colors of autumn. This collection will be distributed to three different galleries. Spring Song Collection I SOLD 16 pieces of stained glass hangings 10 and acrylic paintings 6 celebrating the promise of spring, rich with early blossoms and the return of migrant hummingbirds and songbirds. This collection was displayed and sold by the Watersky Gallery.
Spring Song Collection II SOLD 12 pieces of stained glass hangings 6 and acrylic paintings 6 celebrating the promise of spring, rich with early blossoms and the return of migrant hummingbirds and songbirds. This collection was displayed and sold by the Gibson-Masert Gallery. Winter Wonders Collection SOLD 48 pieces of stained glass hangings 20 and acrylic paintings 28 capturing the intricate patterns and subtle colors of winter in the forest. Gallery of Individual Works More than 70 pieces of stained glass works and acrylic paintings are shown in this collection.
Pieces that have been sold are clearly marked SOLD and are shown for your enjoyment only. Pieces for sale can be shipped to any location in the world. If you feel inspired by viewing my work, but have your own idea of a subject for a stained glass hanging or an acrylic painting, please inquire about my work-for-hire. The clientele that patronize your gallery are my biggest fans.
Tourists and local patrons alike love my scenes of the natural wonders found in the New England area.
The target market niche
You specialize in fine art, not in inexpensive souvenirs. Your clients are the same people who would appreciate my art.
The size of the target market
I typically sell between 80 and 100 pieces of art in this local area. This represents sales to approximately 5% of the visitors to your gallery within a six-month period, which is a modest, easily achievable and profitable goal for both of us.
Where they can be reached
You are the expert in contacting and marketing to your clientele. I have found that having an initial gallery party on first display of my collections, with ads in local theatre and entertainment programs, has been extremely productive, and I would be happy to advise on setting this up.
Target market demographics
Most purchasers of my art are between the ages of 40 and 60 and are avid lovers of garden venues as well as cultural events such as theatre and outdoor classic music concerts.
How this project will benefit the target market
In short, your gallery attracts the people who love my stained glass and acrylic paintings. Displaying and selling my art would be a win-win situation for both of us. I have toured your fabulous gallery several times, and I believe you have the perfect display space for my collection of acrylic paintings and stained glass pieces.
I create pieces to celebrate the natural seasons. Summer, autumn, winter, spring. My collections attract enthusiastic buyers because they appeal to the current mindset of the viewers.
Here is how I envision displaying my art collection in your gallery. Stained Glass Tryptich - Summer Forest These three stained glass panels each measure 36" high by 22" wide and feature summer forest scenes in saturated colors. These are designed to be sold and displayed as a series of three and should be mounted against a large window such as the central window in the western front of your gallery.
Each of these pieces has metal eyes soldered into the upper corners of the frames, and each should be suspended on heavy wire or chains from above. Prominently displaying these dramatic glass works in your window will attract passers-by into the venue. Acrylic Painting Tryptich - Rippling Stream This trio of acrylic paintings on canvas features a sunlit brook coursing through a forest glade with predominant colors of greens, blues and browns. Each painting measures 30" high by 24" wide.
This is designed to be sold and displayed as a series of three, and should be hung side-by-side, away from direct sunlight. I suggest displaying this triptych on your northern wall to echo the stain glassed triptych in the western display window. Eight Acrylic Paintings of Forest Scenes These acrylic paintings on canvas feature eight distinctive forest scenes in the summer season and showcase a variety of natural colors.
Four measure 18" high by 24" wide; two 30" high by 24" wide; and two 30" high by 36" wide. I suggest scattering them between the two triptychs to fill the northwest corner of your gallery. Ten Stained Glass Suncatchers These ten pieces are oval in shape four vertical, six horizontal and range from 12" to 20" in diameter. They have soldered metal eyes and are designed for hanging against a window.
Arranging them in your northwest corner window between the two triptychs would complete the perfect display of my Summer Celebration III collection. I believe your gallery space is optimal for display and sales of my art work. When the Summer Celebration III collection has been sold, I look forward to collaborating with you to offer my Autumn Dance collection to your clients. I propose to the following items on consignment.
70% of sales price to the artist, and 30% to the gallery. I call the following collection Summer Celebration III, and propose that it be displayed and offered for sale for a period of six months. Stained Glass Triptych- Summer Forest Each of the three stained glass panels measures 36" high by 22" wide and features saturated colors of green leaves; yellow, blue and white wildflowers; and speckled black and white birch bark set against the background of blue sky. This is designed to be sold and displayed as a series of three.
Acrylic Painting Triptych - Rippling Stream This trio of acrylic paintings on canvas features a sunlit brook coursing through a forest glade. Dominant colors are greens, blues and browns, with brilliant highlights. Each painting measures 30" high by 24" wide.
This is designed to be sold and displayed as a series of three. Eight Acrylic Paintings of Forest Scenes These acrylic paintings on canvas feature eight distinctive forest scenes in the summer season and in a variety of natural colors. Four measure 18" high by 24" wide; two 30" high by 24" wide; and two 30" high by 36" wide. Ten Stained Glass Suncatchers Each of these ten pieces features an intricate, distinctive natural scene.
Three include patterns of green leaves as seen from the ground looking toward the sky; four feature repeated tree trunks; and three feature birds silhouetted against sunsets. They are oval in shape, range from 12" to 20" in diameter, and come with chains designed for hanging against a window. I welcome this opportunity to display and sell my work at your gallery.
I believe you’ll be impressed. If the Summer Celebration III sells well at your gallery, I would welcome the chance to discuss display and sales of my Autumn Dance Collection, which I am currently creating. Please see the Portfolio page for more information. I welcome the opportunity to partner with your gallery to maximize exposure and sales.
Let’s get started as soon as possible, because the following steps need to happen before buyers can purchase pieces from my Summer Celebration III collection. Both parties sign the contract and schedule delivery of the 24 pieces in the Summer Celebration. Collaborate on arrangements and lightning for optimum display of my art.
Your patrons and tourists purchase my art works, and we both benefit.