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How to write your Sponsorship Proposal

You can create your customized editable variation of this document using Proposal Kit. Follow these steps to get started.

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Screenshots of 4 of 5 pages of this sample

Click the PDF View link above to see more. The complete sample is included in every Proposal Pack and the included Wizard software can build you an editable version in Word that will be in the design theme you purchased. You can purchase a different design theme than the sample is illustrated with.

Proposal Pack Entertainment #9 Title Page

Proposal Pack Entertainment #9 Body Page
Proposal Pack Entertainment #9 Body Page
Proposal Pack Entertainment #9 Back Page

1. Get a Proposal Pack such as Entertainment #9

This sample was created using the design theme Proposal Pack Entertainment #9. You can recreate this same sample using any of our Proposal Pack design themes and have it customized for your business.

We include this sample in PDF and editable Word format chapters that can be customized using the included Wizard software when purchased with a Proposal Pack or the Professional Bundle.

To create your customized proposal using your logo and colors, get Proposal Pack for Any Business. We include this sample in every Proposal Pack.

2. Download and install after ordering

Once you have ordered and downloaded your Proposal Pack you will have all the content you need to get started. If you order the sample as a template you will download the Word document after ordering and edit it in your office software.

3. Set up the included Wizard software

While the Wizard software makes the process more efficient, you can manually assemble your version of this sample using the content provided and just a Word processor. We only include the Wizard software with a Proposal Pack or the Professional Bundle.

4. Import the Quick Start layout titled 'Sponsorship Sample Proposal'

The included Proposal Pack Wizard software makes creating a customized version of this document speedy and efficient. The sample content is in Word format documents, so you can also use the sample text without using our Wizard software. Using the Wizard software, you can create custom variations of this template and automate your quotes with the line item database.

The Corporate Sponsorship Proposal is an example of a proposal using Proposal Pack to pitch a company on being a corporate sponsor for a community project.

This is a good example to follow for anyone writing a sponsorship proposal. This example shows how our Proposal Packs can be used for virtually any type of proposal. In this example a local community organization is looking for a company to be a sponsor of a local project.

Anyone writing a proposal seeking or offering a sponsorship.

5. Customize the template with your information

You can customize the layout with different chapters, change the order of chapters, import your content and information, change the visual design, edit the text, and more. You have complete control over customizing this sample. Use the Wizard's AI Writer to create personalized content specific to your business and project that can be merged with the sample.

Once finished, the AI Writer's Word-to-PowerPoint converter can transform your proposal, business plan, or other business documents into a PowerPoint slideshow.

Abstract

Abstract Illustration

A sponsorship proposal template is an important tool for organizations and event organizers seeking financial support and partnership opportunities. By using an event sponsorship proposal template, you can persuade potential sponsors and present clear sponsorship packages that outline the sponsorship benefits and associated benefits for both parties. A compelling sponsorship proposal should showcase past events and past sponsors, offering prospective sponsors insight into the event attendees, audience demographics, and anticipated impact. It is important to research potential sponsors and corporate partners whose objectives align with your mission and target audience, ensuring a great match for your next event or initiative.

A well-written proposal demonstrates transparency by providing a clear outline of sponsorship opportunities, including various tiers, sponsorship levels, and sponsorship options such as in-kind sponsorships and media sponsorship. Including a sponsorship letter and cover page can help establish credibility and introduce the sponsorship request. Highlight key benefits and selling points, such as brand exposure, advertising space, audience reach, and media coverage, to emphasize the potential returns and increased exposure most sponsors expect.

For nonprofit sponsorship and sports team partnerships, an effective sponsorship proposal should tell a personal story, describe previous events, and detail the marketing plan, budget breakdown, and important details. Incorporating testimonials, video content, and visual topics can help engage potential sponsors and decision makers, encouraging further discussion and follow-up. By using creative ideas, data, and real-time feedback from similar events, organizers can customize sponsorship decks and marketing materials tailored specifically to the interests and objectives of industry leaders and corporate social responsibility programs.

Abstract Illustration

Successful sponsorship proposals maintain a focus on the bigger picture, promoting community engagement and growth while providing measurable sponsor benefits. By outlining deliverables, schedule, and the structure of the agreement, you make your proposal stand out and encourage a clear call to action. Whether promoting a music festival, sports club, product launches, or cultural programs, a proposal highlights the crucial partnership between organizer and sponsor, leading to increased visibility, boosted credibility, and the ability to raise more money for your cause or event.

A great sponsorship proposal goes beyond just requesting financial support; it serves as a tool in event planning that helps organizations secure sponsorship and build long-term brand partnerships. By including sponsorship support materials and offering different sponsorship levels, organizers can appeal to a wider target market, clearly outlining how the benefits sponsors receive go beyond simple brand exposure to include press coverage, increased engagement levels, and exclusive perks. For events like a music event, concert, or conference, these documents should provide all the information sponsors need, with important details about the venue, anticipated audience, and potential for social media promotion.

The Proposal Kit system supports users in putting together a professional, eye-catching sponsorship proposal with just a few clicks, enabling even those new to proposal writing to start writing quickly and save time. By using templates and branding tools, users can incorporate images, create a clear breakdown of sponsorship packages, and produce more pages or a concise summary, depending on the needs of the campaign. Smart features such as automated line-item quoting and access to a library of resources help ensure that proposals include key topics like a call to action section, metrics for success, and a well-structured presentation. This smart way of organizing a proposal means the main types of sponsorship - whether financial, in-kind, or media - are clearly explained, and unnecessary details are minimized to prevent overwhelming prospects.

Abstract Illustration

For the client or prospective sponsor, a well-structured sponsorship proposal highlights the relevance of their investment, the positive difference they can make, and the return on their contribution, whether it s through community engagement, supporting athletes, or helping host workshops. Organizers can spotlight the history of past achievements, audience size (such as how many people attended previous events), and demonstrate a commitment to success and transparency. By including an overview, table of contents, and a clear description of next steps, the proposal makes it easy for decision makers to decide, sign off, and track the success of their investment over time.

Sponsorship proposals also serve as a foundation for collaboration and outreach, helping to connect like-minded organizations, attract new prospects, and inspire future brand partnerships. Whether your goal is to raise money for a nonprofit foundation, promote a product launch, or increase awareness for a cultural festival, a successful proposal practices transparency and provides links to social media profiles, website, and contact information for further conversation. By clearly mentioning the date, providing an invitation to engage, and ensuring a dedicated approach to follow up, organizers can boost the influence and visibility of both the sponsor and the event. In the face of competition, a well-prepared sponsorship deck enables organizers to leverage their achievements and provide a winning proposition that benefits everyone involved, making a lasting impact on the community and the lives of event attendees.

An effective sponsorship proposal serves as both an introduction and an endorsement of your event, helping organizers secure funding and attract the perfect fit from among a pool of prospective sponsors. By identifying and partnering with organizations whose values and objectives align with your initiative, you can create meaningful exchanges that go beyond a simple financial deal. Whether you are organizing conferences, workshops, or community campaigns, the proposal acts as a foundation to advance your message, inspiring companies to participate in and support your vision.

Abstract Illustration

In today s competitive environment, the process of securing sponsorship often involves a thoughtful back-and-forth, with both parties considering the details and value before reaching an agreement. Demonstrating the impact of previous spending and providing tips and metrics on how the partnership will succeed can make a significant difference in the decision-making process. Including word-of-mouth testimonials, print-ready versions of your proposal for traditional outreach, or even an article-style summary can further build credibility and transparency.

A strong sponsorship proposal does not let decision makers forget your message or the unique story behind your event. It encourages sponsors to explore the benefits of endorsement and to see their support as an investment in both the event s success and the lives of its participants. By tracking opens and engagement, organizers can learn which topics resonate with sponsors and adjust their approach for future proposals.

The challenge of securing sponsorship is eased when you are able to clearly identify what sets your event apart and why a company should hope to be a part of it. Inspired by best practices and real-world success stories, organizers can advance their campaign by tailoring their message, using each word to reinforce the value sponsors bring to the community. In summary, a well-written sponsorship proposal is more than just a document - it s a tool that helps organizers connect, succeed, and make a lasting difference in the field of events and community life.

Sponsorship Sample Proposal - The Narrative

Theater Corporate Sponsorship

The Friends of Kamiah Committee has recently been offered first right of refusal on vacant theater near the downtown district. For number of years now we have talked to the town council and area citizens about restoring the theater to its 1920s Vaudevillian roots. The owner has generously allowed us an opportunity to purchase the theater. We would very much like for your name to be associated with this important community project.

To convince you further of this great opportunity to meet community need we have attached additional information. We look forward to speaking in person with you. Clearwater Auto Sports has number of opportunities to benefit from this project.

Opportunity #1 Permanent advertising. The town council has agreed to give naming rights to the corporate sponsor normally to include the name of the sponsor in the theater’s new title which will be displayed in three locations on the building. In addition to having the theater named after the sponsor Clearwater has the opportunity to be named permanent sponsor for each showing and to have their name designated on the town’s informational highway signs.

This is an excellent opportunity to pay for permanent advertising in today’s dollars. Opportunity #2 Increased patronage. Businesses in small towns have the opportunity to earn loyalty from residents by supporting the community.

In addition increased summer tourism for theater showings would increase traffic by your dealership and possibly bring in more customers. Opportunity #3 Tax savings. Charitable donations made to the town are fully tax deductible.

You can substantially reduce your tax liability while improving our town and becoming an integral part of our continued town improvement efforts. This project is important to the community and will allow community members chance to be involved in performing arts fundraisers and community events.

Community Involvement

Performing Arts Our town currently does not have community auditorium. The theater is an ideal place for performing arts center for children’s productions local shows and traveling artists. Fundraising The theater is equipped with screen large enough to show movies.

Other communities have successfully used movie showings with copyright permission for inexpensive fundraisers. Our local schools and charities could also use the theater for raising funds through live shows. Community Events The theater in keeping with community halls its age does not have permanent seating.

Seating can easily be arranged for event needs from rows for shows to empty floors for dances. The theater would be an ideal place to hold community events year round.

Community Benefits

Increased Funds for Schools Our local schools often rely on donations and fundraising because we have small tax base. Proceeds from the theater would help our schools purchase equipment take trips and support sports. Increased Funds for Local Charities Our local charities such as the food bank and thrift store could benefit from funds raised at the theater. Charities could hold fundraising events from silent auctions to casino nights at the theater.

Community Pride Bringing our community together helps foster community ties which creates pride and loyalty. The benefits of caring community go beyond tangible outcomes and serve to strengthen our community provide for needs and increase our sense of well being. The Friends of Kamiah Committee has recently been offered first right of refusal on vacant theater near the downtown district. For number of years now we have talked to the town council and area citizens about restoring the theater to its 1920s Vaudevillian roots.

The owner has generously allowed us an opportunity to purchase the theater for $86 which is substantially below market value. The theater is truly diamond in the rough and restoring it would bring many opportunities to our town. You might be aware that the building built in is one of the only remaining Vaudevillian theaters still standing in Idaho. The exterior of the building needs moderate renovation and the interior needs to be brought to code but if you could visit the building you would see that all the original distinguishing characteristics of the building are still in good shape.

The ceiling features all the original tin tiles and the coves and upper walls depict beautiful oil murals. As Vaudevillian theater it contains an orchestra pit and stage and could thus easily become our town’s performing arts center as well as movie theater. The town council has agreed to purchase the building and apply for historical landmark status if we can find corporate sponsor who will fund renovations.

The costs for renovation are estimated to be near $50,000. We are in the process of soliciting bids which will help us determine the final cost of renovations. Your donation would be tax deductible and would bring tangible benefits to your company in the form of permanent advertising and increased patronage. Proceeds from the sales of events would fund our local schools and other local charities.

We would very much like for your name to be associated with this important community project. To convince you further of this great opportunity to meet community need we have attached additional information.

Business proposal example What Our Clients Say

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There are 200 complete sample proposals including this one in each Proposal Pack

The following related samples are also included in Proposal Pack:

These template layouts are related to this sample

The following related templates are also included in Proposal Pack with this sample:

Length of Sample

5 Pages

There are thousands of chapters to choose from in Proposal Pack. This sample uses the following set of Proposal Pack chapter templates: Cover Letter, Title Page, Opportunities, Community, Back Page.

This sample illustrates how to write the following types of proposals

  • General business proposal
  • Non-technical proposal
  • Project pitch proposal
  • Marketing and advertising proposal
  • Many other types of proposals

Samples can be created in any Proposal Pack design theme

This sample was created with Proposal Pack Entertainment #9. To change the visual look purchase any Proposal Pack and this sample will be created in that design theme.



Out of the over 501 Proposal Packs available these designs are also popular for this type of proposal and this sample proposal is also included in every Proposal Pack:

Photo Design Proposal Packs

Business Proposal TemplatesProposal Pack Business #22
Business Proposal TemplatesProposal Pack Events #6
Business Proposal TemplatesProposal Pack Sports #7

Line Art Design Proposal Packs

Business Proposal TemplatesProposal Pack Entertainment #1
Business Proposal TemplatesProposal Pack Entertainment #2
Business Proposal TemplatesProposal Pack Entertainment #3
Business Proposal TemplatesProposal Pack Entertainment #4
Business Proposal TemplatesProposal Pack Entertainment #5
Business Proposal TemplatesProposal Pack Entertainment #6

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Key Takeaways

  • The Sponsorship Sample Proposal is a fully written sample included in every Proposal Pack and the Professional Bundle.
  • You can create custom variations of this sample using the included software and template library.
  • The Wizard software automates quotes and other financial pages with a line-item database.
  • There are no ongoing subscription fees. You get lifetime unlimited use.
  • Proposal Kit is made for freelancers, small businesses, and non-profits.
  • The Proposal Kit's AI Writer will create tailored content for you that is personalized better than any premade sample can offer.

How to Write a Sponsorship Proposal

This video shows you how to write a business proposal, business plan, report, RFP submission, grant application or any other business document in the related to sponsorships. Common situations are pitching sponsors for sporting events, community events, for advertising and marketing of products and services and so on. Proposal Kit provides design theme template packages that include sponsorship topics and completed examples.

Frequently Asked Questions

How do I customize this sample to fit my specific project or business?

If you purchase this sample as a static template, it will be an editable Word format document; otherwise, if you buy a Proposal Pack or the Professional bundle, you can build a more customized editable Word document version of it using the included Wizard software. You can replace the sample information with your own, adjust the text to match your company's tone and style, and modify sections to include project-specific details. The included AI Writer will also customize the content for you.

Can I use multiple sample proposals for different types of projects?

You can purchase multiple samples as individual Word templates or all 200 samples are included in every Proposal Pack and Proposal Kit Professional, which is a much better deal. The Proposal Kit offers sample proposals for various industries and project types. You can select and customize different sample proposals to suit each unique project. This flexibility allows you to create tailored proposals for other clients or projects.

How can I integrate my branding into this sample?

While this sample is an editable Word document, depending on the level of custom branding needed, consider the Proposal Kit Professional, which includes the branding features in the Wizard software that let you create custom-branded design themes more effectively. Start by incorporating your company's logo on the cover page, as well as in the headers and footers of the document. Next, adjust the color scheme of the proposal to match your brand colors. Change the fonts in the proposal to align with your brand's standard fonts. Including branded graphics that reflect your brand's style will further enhance the proposal. Additionally, ensure that the text within the proposal maintains a tone and voice consistent with your brand's communication style. By integrating these elements, your proposal will reinforce your brand identity.

How do I ensure my proposal stands out and wins the client?

To ensure your proposal stands out:

  • Personalize the content: Address the client's needs, challenges, and goals to make the proposal unique.
  • Highlight your value proposition: Communicate what sets your business apart and how to deliver superior results.
  • Use professional design elements: Incorporate visuals, charts, and graphs to enhance the presentation and make it more engaging.
  • Proofread and edit: Ensure the proposal is error-free and well-organized. A polished, professional document reflects your attention to detail and professionalism.

What should I do if I need help understanding or modifying a section of this sample?

If you need help understanding or modifying a section of this sample, refer to the detailed instructions provided. Additionally, Proposal Kit includes customer support and resources such as tutorials and videos to assist you. Consulting with a colleague or a professional in your industry can also be beneficial if further clarification is needed. Asking an AI tool can also provide valuable insights for immediate needs. You can load this sample into the Wizard software and let its AI Writer customize the pages for you.

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You can create countless variations of this sample with a Proposal Pack template library and Wizard software.