that I bought the Proposal Pack. The reaction from my existing clients has been great! They are very impressed with how detailed and professional my new business proposals are."
Johnson Real Estate 11516 164th Ave. NE Suite 302A Redmond WA PH 425.752.8367 FX 425.752.8368 www.juliatempehomes.com
Real Estate Property Sales Services Prepared for. Alan Hanes Premier Northwest Development Inc. Prepared by. Julia Tempe Johnson Real Estate Hiring Johnson Real Estate to sell all new homes in Eagle Crest for the highest possible price and showcase Premier Northwest Development Inc. as standard for quality home construction. Proposal Number. 53 493 The Objective
Sell all new homes in Eagle Crest for the highest possible price. Need #1. Experienced qualified reputable on site agent. Need #2. Marketing plan. Need #3. Website with access to up to date information. The Opportunity To showcase Premier Northwest Development Inc. as standard for quality home construction. Goal #1. Achieve market exposure despite saturated market. Goal #2. Promote Eagle Crest as coveted living location. Goal #3. Establish web presence for informational and marketing purposes. The Solution
Hire the best agent and establish solid marketing. Recommendation #1. Contract with Julia Tempe as listing agent. Recommendation #2. Approve detailed marketing plans. Recommendation #3. Register domains and build website. Development Costs Price Eagle Crest website development domain registration
3rd party hosting fees minimum months graphic design $4 900.00 $20.00 $200.00 $1 000.00 Total Development Costs. $6 120.00
Marketing Costs billboard print publications Northwest MLS Total Marketing Costs. Sales Costs. Standard commission on sales price of home Total Sales Costs.
TOTAL AMOUNT $6 120.00 plus 6% commission Standard Disclaimer. The numbers represented above are to be used as an estimate for the projects discussed. The above Cost Summary does in no way constitute warranty of final price. Estimates are subject to change if project specifications are changed or costs for outsourced services change before being locked in by binding contract. Julia Tempe has performed thorough location analysis detailing area attractions and comparable sales. Following are the results. Eagle Crest Location. New housing development miles north of downtown Redmond. Population. Redmond’s population as of last year was 980. Average Income. The median average income of families in Redmond is $78 430.00 almost 20% higher than the median state income. Economy. The economy of Redmond is strong thanks in large part to Microsoft and Nintendo having primary locations there. Property values are expected to keep climbing as Microsoft expands their Redmond location by million square feet and adds 000 employees. The downtown business district is also attractive to many potential buyers as it retains many privately owned retail stores. Education. The city has elementary schools junior high schools high school and private schools including performing arts school. DigiPen Institute of Technology and Washington Technical College are both within Redmond. The city is also home to the second largest library in King County.
Recreation. The city services developed parks and undeveloped parks as well as miles of trail for hiking biking and horseback riding. Redmond is also home to the Redmond North Little League Little League World Series Champions. Arts. Redmond is home to the Eastside Symphony and Washington Academy of Performing Arts. Comparable Sales The average listing price of homes in Redmond for last year was $430 000.00. Home values have continued to climb in the Redmond area. Average sales price for homes within mile of the Eagle Crest development is currently $760 000.00. Market and Audience. The Real Estate market is slowing down with the rise in interest rates the slowing of the economy and the saturation of the market. However the Redmond area is coveted location and Eagle Crest being prime development within Redmond has the potential for selling homes at record prices because of many high paying tech jobs in the surrounding area. Our target audience is these earners. Marketing Venues. Venues have been chosen based on years of solid sales results utilizing the same methods. Eagle Crest website to be developed Featured listing on Julia Tempe’s real estate website www.juliatempehomes.com
Northwest Multiple Listing Service Northwest Homes Real Estate Magazine Billboard located on corner of 118th Ave. NE and 146th Ave. two miles from development available the second week of August. Open homes to take place every Sunday until sold. On site agent availability from 8am until 5pm days week with evening hours available as an on call basis. Marketing Budget. The marketing budget for website development for Eagle Crest will be the responsibility of Premier Northwest Development Inc. Estimated costs are $4900.00. Estimated costs for graphic design of billboard ad are $1000.00. Johnson Real Estate and Julia Tempe will contract out website development and graphic design if so desired. The marketing budget for all else will be provided for by Johnson Real Estate and Julia Tempe. Marketing Time Table. Listing on Julia Tempe’s site and Northwest MLS to occur within hours of contract signing.
3rd party website development and implementation to occur by August 1st. Northwest Homes Real Estate magazine ad to run bi weekly starting August 1st until homes are sold. Billboard ad to go up August 7th and be in place for one month. Follow up Marketing Plan. In the unlikely event that there are still homes remaining to be sold two months after listing date Julia will absorb the cost of additional magazine and billboard ads. Alan Hanes Premier Northwest Development Inc. 436 North 108th Avenue Suite
Bellevue WA Dear Mr. Hanes I enjoyed meeting with you last week to discuss your new housing development. The quality and architecture of your homes is impressive and Eagle Crest has the potential to become Redmond’s most coveted neighborhood. However with the housing beginning to slow you will need someone who has proven experience and recognizable reputable name to sell your homes. have sold over homes in the Bellevue Redmond area over the last twelve years and can offer you that solid sales experience with an in depth knowledge of our local area. In addition propose that your on site agent should be aggressively marketing your development instead of waiting for buyers. You will see that already have marketing plan for you which will bring you the highest price possible for your homes. My experience reputation knowledge and marketing skills make me the best on site agent you will find in the Bellevue Redmond area. am also Microsoft Certified Relocation Specialist allowing me the chance to find homes for Microsoft’s new hires as they relocate. As Redmond is home to Microsoft’s largest campus this gives us an additional venue for finding buyers. I welcome the chance to work with you. Sincerely Julia Tempe
Associate Broker Johnson Real Estate 11516 164th Ave. NE Suite 302A Redmond WA 425.752.8367
In order to facilitate creating an environment where sales can take place the following marketing plan is to be implemented. The target market has been described in the " Market and Audience" section of the proposal. Planning Process. Briefly describe the planning process & define marketing objectives Marketing Venues. Briefly describe various methods of marketing to be implemented or researched
Marketing Budget. Define the marketing budget to work with Marketing Time Table. Define the marketing timetable with an emphasis on scheduling campaigns ahead of time to coincide with project completion and the critical components of the project which must be completed before the marketing campaign can start. Follow up Marketing Plan. Briefly describe the follow up marketing campaign. This can include 2nd round marketing to mailing lists follow up postal mailings surveys etc. Marketing Analysis. Briefly describe how the results of the marketing plan will be recorded and analyzed after completion in order to judge effectiveness
The Objective. Include purpose statement that covers the problem and the central idea. Restate the clients needs as determined by reading their RFP or your previous interview process. Need #1. Insert need statement here Need #2. Insert need statement here Need #3. Insert need statement here The Opportunity. Include the major points of analysis and identify the opportunity. Restate the clients goals you identified previously via RFP interview etc. Goal #1. Insert goal statement here
Goal #2. Insert goal statement here Goal #3. Insert goal statement here The Solution. Include recommendations for both solution and the steps required for action. Summarize what you are proposing to do and how you are going to do it to meet the goals. The full recommendation page can be added and expanded on. See the Recommendations proposal document template. Recommendation #1. Insert recommendation statement Recommendation #2. Insert recommendation statement Recommendation #3. Insert recommendation statement
Development Costs Price Project Development License Fees Equipment Costs Insert cost types here Insert Cost Insert Cost Insert Cost Total Development Costs. Ongoing Yearly Costs Insert total Other Service Fees
Insert cost types here Insert Cost Total Ongoing Yearly Costs. Ongoing Monthly Costs Insert total Maintenance costs monthly and or yearly Party Services Insert cost types here Insert Cost Insert Cost Total Ongoing Monthly Costs.
Miscellaneous Costs. Insert total Training Travel Marketing & Services Shipping Handling Insert cost types here Insert Cost Insert Cost Insert Cost
Insert Cost Total Miscellaneous Costs. Insert total TOTAL AMOUNT Insert total TOTAL MONTHLY AMOUNT Insert total TOTAL YEARLY AMOUNT Insert total Standard Disclaimer. The numbers represented above are to be used as an estimate for the projects discussed. The above Cost Summary does in no way constitute warranty of final price. Estimates are subject to change if project specifications are changed or costs for outsourced services change before being locked in by binding contract.