Executive Resume Sample
Bryght Branding Los Angeles CA Present Senior Branding Manager. Developed and managed print electronic and television campaigns for Susi Santi Trop Fine Foods Royalti Cafes and various other companies. Performed market opportunity research and positioning. Initiated and managed successful brand development.
Did tactical market planning. Formed strategic alliances with complementary partners. My Castle Marketing San Diego CA 2000 to 2004. Senior Marketing & Development Manager.
Developed campaigns for two new furniture retailers. Established alliances between three well known designers to jointly market their products increasing sales for all three. Initiated promotional strategy for new line of non toxic paints.
Researched and developed an international market for line of paintings and fine ceramics. Introduced line of Mexican food products to U.S. Developed bilingual campaign to appeal to general public in southern California.
Negotiated strategic alliance with Cadena Calvero chain of stores selling Mexican goods. Created strategic campaign for Si.Yo Soy. soy milk product. Created new packaging designs for all products.
Designed and placed print ads and radio spots to introduce products. Cervezas Mas Cervezas San Diego CA 1996-1998. Senior Marketer. Developed campaign introducing this Mexican beer importer to U.S.
Created new labels and packaging for U.S. Negotiated an export deal for U.S. company to export their product to Mexico in exchange for importing the Mexican brand. University of Southern California Marshall School of Business. B.S. in Business Marketing Focus Senior Project – Developed new public service campaign to stop cruelty to animals.
- University of California
- Masters in Business Administration
- Seminars Conferences and Workshops Attended
- Marketing in the Digital Age Conference
- Developing Understandable Accounting Workshop
- The 60 Second Message Workshop
- Commerce Conference
- Challenges of the World Wide Web Conference
- Techniques of Data Mining Seminar
- Fundamental Approaches to Selling Your Business Seminar
- Predicting the Future in Advertising Seminar
- Perfect Presentations in Fifteen Minutes Workshop
The following colleagues and business associates have agreed to be references. Please call them to find out more about what can do for your company. Carlos Segoya Bryght Branding San Diego CA Senior Design Consultant Phone.
Newton Isaacs My Castle Marketing San Diego CA VP of Marketing Phone. Mis Cosas Inc Los Angeles CA Senior Manager Distribution Phone. Please find enclosed my resume submitted in consideration for your position of Assistant Vice President of Marketing.
As you will see by the enclosed resume am experienced in developing ad campaigns and strategic alliances for my clients. You can find more details about my skills and abilities on website I’ve recently created. Although am currently employed in high level position at Bryght Branding in Los Angeles California have relatives in the New Orleans area and would appreciate an opportunity to expand my horizons beyond southern California.
As you have an expanding Latino population in southern Louisiana believe my bilingual skills and experience with the Latino market and with Mexican imports in particular would greatly benefit your company.