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We include this Business Case chapter template in every Proposal Pack, along with thousands more. You assemble this chapter with others in various combinations to create custom-tailored business proposals, plans, reports, and other documents. Proposal Packs apply custom visual designs to the templates, giving the final documents a consistent professional finish.


Overview of the Business Case Chapter

The Business Case chapter is a fundamental part of a proposal document crafted to provide a strong argument for a specific business endeavor. It serves as the introductory section where the rationale behind the proposal is clearly outlined, setting the stage for the detailed discussion that will follow in subsequent sections of the document. This chapter is crucial for capturing the attention of stakeholders and decision-makers, and for setting a professional tone for the overall proposal.

How is the Business Case Chapter Used?

When used in a business proposal, the Business Case chapter is used to outline the justification for the project or initiative being proposed. This includes presenting the problem or opportunity at hand, explaining the benefits of pursuing the proposal, and discussing the potential outcomes and impacts. The Business Case acts as the foundation upon which the entire proposal is built, providing key reasons why the proposal should be considered and ultimately accepted.

What is Included in the Business Case Chapter?

Typically, the Business Case chapter includes several critical elements:

  • Problem Statement or Opportunity Description: This outlines the current issue or opportunity that the proposal aims to address.
  • Objective of the Proposal: This specifies what the proposal aims to achieve.
  • Expected Benefits and Outcomes: This section details the positive impacts that the implementation of the proposal would have for the business.
  • Preliminary Feasibility Study: Brief analysis that supports the viability of the proposal.
  • Overview of Required Resources: This includes a general idea of what will be needed in terms of time, capital, and other resources to implement the proposal.


Use Case Examples for the Business Case Chapter

The Business Case chapter can be applied in various contexts within proposal documents, such as:

  • Proposals for Business Plans where the foundational strategy of a new or expanding business is laid out.
  • Proposals exploring Business Opportunities where new market possibilities are considered.
  • Proposals for acquiring or starting a Franchise, detailing the potential and fit of the franchise with existing business operations.
  • Proposals related to Vending operations, including the placement and management of vending machines in locations.
  • Summaries of larger business documents or plans to provide a concise overview of the business justification.


Key Takeaways

  • The Business Case chapter is important for setting the stage and providing justification in a business proposal.
  • It outlines key elements such as the problem or opportunity, the objective, expected benefits, and preliminary feasibility.
  • This chapter is foundational, ensuring stakeholders understand the rationale behind the proposal.
  • It is and can be used in various types of business proposals, from franchises to business plans.
  • Creating a strong Business Case can significantly influence the decision-making process in favor of the proposal.


The editable Business Case template - complete with the actual formatting, layout and graphics is available in the retail Proposal Packs.
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Related chapters may be used in conjunction with this chapter depending on your situation. Many related chapters are intended to be used together to form a more complex and integrated proposal.

Related Chapters

Illustration of Proposal Pack Decorator #3

The Business Case chapter and other chapters are integrated into a Word document as illustrated here in the Proposal Pack Decorator #3 design theme. There are hundreds of design themes available, and every design theme includes the Business Case chapter template.

A proper business proposal will include multiple chapters. This chapter is just one of many you can build into your proposal. We include the complete fill-in-the-blank template in our Proposal Pack template collections. We also include a library of sample proposals illustrating how companies in different industries, both large and small, have written proposals using our Proposal Packs. This template will show you how to write the Business Case.

We include a chapter library for you to build from based on your needs. All proposals are different and have different needs and goals. Pick the chapters from our collection and organize them as needed for your proposal.

Using the Proposal Pack template library, you can create any business proposal, report, study, plan, or document.

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Use this page to write an introduction for a business case. Proposal Pack contains many templates that you can use to provide details for each section. This would be an introduction page for a more comprehensive document.
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