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Use this template to describe the factors that are driving your business decisions. These could be developments like changes in the economy new competition dwindling demand or new directions in your industry. Introduce the concept of business drivers here and explain why you feel the need to discuss them here. Are you trying to persuade the reader to vote for change in direction. Do you need to increase your efforts or change your marketing strategies to reach new market segment. Do you need to offer new products or services to meet demand. Then go on to explain below the factors behind your suggestions. Business driver factor #1 e. g. " We cannot keep enough of our new cell phones in stock to meet current demand. " Describe any important details here such as how you know this and what it means for your future business decisions Business driver factor #2 e. g. " Research shows that viewers want more educational programming. " Describe any important details here such as how you know this and what it means for your future business decisions Business driver factor #3 Describe any important details here such as how you know this and what it means for your future business decisions Additional Information
Insert any other pertinent information here to complete your discussion of business drivers. Refer readers to other pages in your proposal as needed.