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Company name has identified the following needs which are not being met. Describe the need your company is proposing to fill. This should be an external looking overview accessing the needs not being met. Describe the need from the viewpoint of who is to benefit from the project. Describe why this need is an important one. Show why it is problem. Narrow your focus of the problem down to where it is local and specific enough to match the solution you are capable of offering. For example lack of computers in schools does not describe specific need. Lack of computer skills among students in rural areas of your county relative to the rest of the state would describe more realistic and defined need. Describe how your company can fill that need by offering solution. You need to make the case that your company is the right choice to provide solution. Needs. Briefly summarize the needs. Market.
Describe the market that will benefit. If this is not commercial need you may change the title from Market to Constituency or Demographics as you see fit. Solution. Briefly summarize your solution. Sources. List additional sources of information. Additional sources of information can provide more information from independent sources to help strengthen your pitch. Studies.
Describe any studies done that back up the importance of fulfilling the needs. There is also Studies template if you need to expand on this subject.