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We include this Constituency chapter template in every Proposal Pack, along with thousands more. You assemble this chapter with others in various combinations to create custom-tailored business proposals, plans, reports, and other documents. Proposal Packs apply custom visual designs to the templates, giving the final documents a consistent professional finish.


Overview of the Constituency Chapter

The Constituency chapter is a vital component in many business proposal documents, particularly those aimed at securing funding or support from external sources. This chapter is designed to clearly identify and describe the group or groups that an organization or company is associated with or aims to serve. Understanding and articulating who makes up your constituency is crucial, as it helps the reader or potential supporter grasp the reach and impact of your organization or business.

How is the Constituency Chapter Used?

When used in a business proposal, the Constituency chapter is used to paint a clear and compelling picture of those who will benefit from or are involved with your project or organization. Whether your proposal is aimed at securing grant funding, building partnerships, or gathering community support, this chapter helps to establish who your key stakeholders are. This includes detailing the demographic, geographic, and psychographic characteristics of these groups, which can underline the necessity and relevance of your proposal.

What is Included in the Constituency Chapter?

Typically, this chapter includes:

  • A detailed description of the constituency, including age, location, socioeconomic status, and other relevant demographics.
  • An explanation of how the constituency is related to the goals and objectives of the proposal.
  • Any historical or current data that highlights the relationship between the organization and the constituency.
  • Testimonials or case studies that showcase the positive impact of the organization on its constituency.


These elements together provide a thorough overview of the constituency, emphasizing their importance and role considering the situation of the proposal's goals.

Use Case Examples for the Constituency Chapter

In practical terms, the Constituency chapter can be adapted for a variety of proposals including:

  • Social: A non-profit organization seeking funding to expand its community outreach programs.
  • Community: A local government unit applying for state funds to improve public parks in underserved neighborhoods.
  • Faith: A church looking to gain support for its food pantry services aimed at low-income community members.
  • Government: A municipal proposal for federal grants to support urban redevelopment projects.
  • Grants: A university applying for research grants where the primary beneficiaries are the student and academic community.
  • Relationships: A startup seeking venture capital where the constituency includes potential customers and early adopters of the technology.


Key Takeaways

  • The Constituency chapter is important for proposals aimed at showcasing who will benefit from or is involved with a project or organization.
  • It helps provide a clear picture of the stakeholders, enhancing the proposal's relevance and necessity.
  • This chapter includes demographic details, relationship data, and real-life impacts on the constituency.
  • It is and can be adapted for various types of proposals, including social, community, faith-based initiatives, governmental projects, grants, and relationship-building efforts.
  • Properly defining and describing the constituency can significantly influence the success of a proposal by aligning the project's goals with the needs and characteristics of its stakeholders.


The editable Constituency template - complete with the actual formatting, layout and graphics is available in the retail Proposal Packs.
Illustration of Proposal Pack Justice #2

Illustration of Proposal Pack Justice #2

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Alternate chapters are those which may be used instead of this chapter depending on your situation. Alternate chapters may be better suited for different size projects, more specialized projects, or variations on rights.

Alternate Chapters

Related chapters may be used in conjunction with this chapter depending on your situation. Many related chapters are intended to be used together to form a more complex and integrated proposal.

Related Chapters

Samples Using the Constituency Chapter

The Constituency template is illustrated in actual use in the following Sample Proposals. Samples are also included in each Proposal Pack and illustate many of the industries and situations this template can be used for:

Document Layouts Using the Constituency Chapter

This template is used in the following template layouts.
Illustration of Proposal Pack Global #4

The Constituency chapter and other chapters are integrated into a Word document as illustrated here in the Proposal Pack Global #4 design theme. There are hundreds of design themes available, and every design theme includes the Constituency chapter template.

A proper business proposal will include multiple chapters. This chapter is just one of many you can build into your proposal. We include the complete fill-in-the-blank template in our Proposal Pack template collections. We also include a library of sample proposals illustrating how companies in different industries, both large and small, have written proposals using our Proposal Packs. This template will show you how to write the Constituency.

We include a chapter library for you to build from based on your needs. All proposals are different and have different needs and goals. Pick the chapters from our collection and organize them as needed for your proposal.

Using the Proposal Pack template library, you can create any business proposal, report, study, plan, or document.

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Use the Constituency template to describe who your company or organization is associated with. While a constituency is usually related to politics, it is also any group, body, or organization with shared attributes such as a company's customer base, shareholders, or an organization's donors or members it serves. This template is typically used for grant proposals. One example would be a school seeking funding for educational purposes, whose constituency would be the student base being served.
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