Proposal Pack / All Templates / Methodology - Demographics

How to write my Demographics document

Use this page to describe the characteristics of population group. The most common usage of demographics is to profile typical buyer or user of product or service or to profile individuals or groups you hope to influence with advertising or political messages. Introduce the topic of demographics here and explain why this description is important in the context of your proposal. You may also need to explain how you selected these characteristics. For example you might write. " Based on survey of subscribers to our magazine we believe the profile of our typical reader is as follows. " Listed below are common characteristics described in demographics. You may not need all of these or you may have other characteristics that you need to add. Gender Male or female Age or age range Income level Race ethnicity Education level

Nationality Religion Married Single Divorced Children Childless Hobby or other interest Add any summary information that is relevant. For example you might want to draw conclusions about how to tailor messages for this demographic or add statements about how this demographic trend is changing. Web site domain URL