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We include this Preface chapter template in every Proposal Pack, along with thousands more. You assemble this chapter with others in various combinations to create custom-tailored business proposals, plans, reports, and other documents. Proposal Packs apply custom visual designs to the templates, giving the final documents a consistent professional finish.


Overview of the Preface Chapter

In the field of business proposals, the Preface chapter holds a unique position. It serves as the introduction to the proposal, outlining the context and rationale behind the document. This chapter is particularly important because it sets the tone for the entire proposal and provides a first impression to the reader. It explains why the proposal has been created, under what circumstances, and by whom. This gives the recipient a better understanding of the document's purpose and the background of its creation.

How is the Preface Chapter Used?

The Preface chapter is typically used at the very beginning of a proposal document. Its role is to clarify the intent of the proposal and to introduce the key themes that will be addressed in the detailed sections to follow. This chapter is not only about providing a summary but also about adding a personal touch, explaining the process of how the proposal was put together and acknowledging those who contributed to its creation. It serves as a prelude, enabling readers to grasp the essence of the proposal before diving into the specifics.

What is Included in the Preface Chapter?

The content of the Preface chapter can vary depending on the nature of the proposal and the organization's preferences. However, typical elements include:

  • Background Information: This could include details on the market needs, historical context, or previous projects that relate to the proposal.
  • Purpose of the Document: Clearly states why the document was created and what it hopes to achieve.
  • Creation Process: Describes how the proposal was developed, including the methodologies used or the collaboration between different stakeholders.
  • Contributor Acknowledgements: Lists key personnel and their contributions, giving credit where it is due and highlighting the collaborative nature of the proposal.
  • Overview of Contents: Briefly outlines what the reader can expect in the following pages, setting the stage for the detailed proposal.


Use Case Examples for the Preface Chapter

The Preface chapter can be adapted to suit a variety of proposals. Here are some use case examples:

  • Business Expansion Proposals: Introducing the need for expansion due to market growth and detailing the roles of the contributors in strategizing the expansion.
  • Research Proposals: Outlining the academic or scientific background that led to the research question and acknowledging all contributing researchers and institutions.
  • Grant Applications: Describing the community or organizational need that the grant would address and the process of gathering supporting data.
  • Product Launch Plans: Setting the stage by discussing the market research that led to the product development and the teams involved in bringing the product to market.
  • Partnership Agreements: Explaining the history and potentials of the partnership, and detailing the contributions of each party involved in drafting the proposal.


Key Takeaways

  • First Impressions: The Preface chapter sets the tone for the proposal and provides an important first impression.
  • Contextual Background: It offers the reader valuable context about why the proposal was created and the specific circumstances that led to its development.
  • Acknowledgment of Contributors: This section recognizes the efforts of everyone who contributed to the proposal, emphasizing teamwork and collaboration.
  • Guidance for Readers: It prepares the reader for what they will encounter in the document, providing a roadmap of the proposal's structure.
  • Versatility: The Preface can be tailored to suit a variety of proposal types, making it a tool in proposal writing.


The editable Preface template - complete with the actual formatting, layout and graphics is available in the retail Proposal Packs.
Illustration of Proposal Pack Medical #7

Illustration of Proposal Pack Medical #7

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Related chapters may be used in conjunction with this chapter depending on your situation. Many related chapters are intended to be used together to form a more complex and integrated proposal.

Related Chapters

Document Layouts Using the Preface Chapter

This template is used in the following template layouts.
Illustration of Proposal Pack Aerospace #5

The Preface chapter and other chapters are integrated into a Word document as illustrated here in the Proposal Pack Aerospace #5 design theme. There are hundreds of design themes available, and every design theme includes the Preface chapter template.

A proper business proposal will include multiple chapters. This chapter is just one of many you can build into your proposal. We include the complete fill-in-the-blank template in our Proposal Pack template collections. We also include a library of sample proposals illustrating how companies in different industries, both large and small, have written proposals using our Proposal Packs. This template will show you how to write the Preface.

We include a chapter library for you to build from based on your needs. All proposals are different and have different needs and goals. Pick the chapters from our collection and organize them as needed for your proposal.

Using the Proposal Pack template library, you can create any business proposal, report, study, plan, or document.

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Use the Preface template to introduce your proposal. A preface page generally explains the background behind a document or the reason it was created. It might also explain how the document was created and list names of the personnel who contributed to it.
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