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Describe the background information regarding the proposal. This can be your restatement of the purpose behind the grant or RFP being applied for. Show your understanding of the reason for submitting your proposal. This is typically used for grant proposal. Restate the need that has not been fulfilled. Restate the reason for the need not being fulfilled yet. For example it could be due to new federal mandate. Restate the opportunity now present for qualified applicants such as yourself and relate it to what you have to offer. Describe how your mission statement and philosophy are in line with the needs of the project.