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We include this Background chapter template in every Proposal Pack, along with thousands more. You assemble this chapter with others in various combinations to create custom-tailored business proposals, plans, reports, and other documents. Proposal Packs apply custom visual designs to the templates, giving the final documents a consistent professional finish.


Overview of the Background Chapter

When creating a business proposal, presenting a clear and compelling narrative is essential. The Background chapter plays an important role in setting the stage for this narrative. It helps frame the proposal by providing important context that informs the reader about the relevance and rationale behind the proposal. This chapter is designed to help the person or team writing the proposal explain the underlying factors that have led to the need for the proposed solution or project.

How is the Background Chapter Used?

In a business proposal, the Background chapter is used to introduce the reader to the history and factors leading up to the proposal. It sets the groundwork for understanding the current situation by highlighting previous events, developments, or research that are relevant to the proposal. This chapter serves to connect the dots for the reader, illustrating why the proposed project or solution is necessary and timely. It ensures that the reader understands the evolution of issues or opportunities that the proposal aims to address.

What is Included in the Background Chapter?

Typically, the Background chapter would include:

  • A history of events leading up to the current situation, providing a timeline that may be crucial for understanding the proposal's relevance.
  • An explanation of the problems or opportunities that have emerged and are being addressed by the proposal.
  • Key facts or data that underscore the significance of these issues or opportunities.
  • Previous attempts to address these issues and their outcomes, if applicable.
  • An explanation of why the current proposal offers a viable solution or opportunity at this time.


Use Case Examples for the Background Chapter

The Background chapter can be used in various types of proposals such as:

  • Projects: In a project proposal for a new construction project, the Background chapter might detail the city's growth and the increasing demand for residential buildings, setting the stage for why the project is timely.
  • RFP Responses: When responding to a Request for Proposal (RFP) from a government agency seeking IT services, the Background chapter could outline the evolution of technology needs within the agency to justify the proposed services.
  • Request for Proposal: In creating an RFP for consulting services, the Background might provide the history of the company's expansion and the challenges faced, establishing the need for expert advice.


Key Takeaways

  • The Background chapter is important for setting the context of the proposal, explaining the 'why' behind it.
  • It includes a historical perspective, data, and previous efforts related to the proposal's goals.
  • This chapter helps the reader see the logical progression leading to the need for the proposed solution.
  • It can be adapted for various types of proposals, including direct project proposals, RFP responses, and more.
  • Effectively using the Background chapter can greatly enhance the persuasiveness of a business proposal.


The editable Background template - complete with the actual formatting, layout and graphics is available in the retail Proposal Packs.
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Alternate chapters are those which may be used instead of this chapter depending on your situation. Alternate chapters may be better suited for different size projects, more specialized projects, or variations on rights.

Alternate Chapters

Related chapters may be used in conjunction with this chapter depending on your situation. Many related chapters are intended to be used together to form a more complex and integrated proposal.

Related Chapters

Samples Using the Background Chapter

The Background template is illustrated in actual use in the following Sample Proposals. Samples are also included in each Proposal Pack and illustate many of the industries and situations this template can be used for:

Document Layouts Using the Background Chapter

This template is used in the following template layouts.
Illustration of Proposal Pack Artsy #10

The Background chapter and other chapters are integrated into a Word document as illustrated here in the Proposal Pack Artsy #10 design theme. There are hundreds of design themes available, and every design theme includes the Background chapter template.

A proper business proposal will include multiple chapters. This chapter is just one of many you can build into your proposal. We include the complete fill-in-the-blank template in our Proposal Pack template collections. We also include a library of sample proposals illustrating how companies in different industries, both large and small, have written proposals using our Proposal Packs. This template will show you how to write the Background.

We include a chapter library for you to build from based on your needs. All proposals are different and have different needs and goals. Pick the chapters from our collection and organize them as needed for your proposal.

Using the Proposal Pack template library, you can create any business proposal, report, study, plan, or document.

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Use the Background template to provide the background for your proposal. Describe the background you want the reader to know about. This might include a history of events that are important for readers to understand, explaining the reasons that you want to undertake this project, or any sort of information that helps to describe your interest in and desire to succeed with this proposal.
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