Skip to main content

Illustration of Proposal Pack Elegant #5

We include this Publicity chapter template in every Proposal Pack, along with thousands more. You assemble this chapter with others in various combinations to create custom-tailored business proposals, plans, reports, and other documents. Proposal Packs apply custom visual designs to the templates, giving the final documents a consistent professional finish.


Overview of the Publicity Chapter

When creating a business proposal, clearly communicating your strategies and plans is crucial. The Publicity chapter is a specific section of a proposal document that outlines how a company has gained media attention in the past or how it plans to generate publicity for future projects. This chapter is important for proposals that involve marketing, communication strategies, or public relations efforts, as it helps demonstrate your business's capabilities and plans to create public awareness for products, services, or events.

How is the Publicity Chapter Used?

When used in a business proposal, the Publicity chapter serves multiple functions. It is most commonly used to explain and detail previous successful publicity efforts, providing proof of your team's expertise and effectiveness in gaining media attention. Alternatively, it can be used to present a planned publicity campaign, outlining the methods and strategies that will be employed to achieve specific publicity goals. This chapter helps potential clients or partners understand the scope and effectiveness of your publicity strategies, which is crucial for building trust and confidence in your capabilities.

What is Included in the Publicity Chapter?

This chapter typically includes several key elements:

  • Background Information: A brief description of the project or situation that has been or will be publicized.
  • Previous Publicity: Details of past media coverage or publicity campaigns, including outcomes and any measurable impact.
  • Planned Publicity Campaign: A comprehensive outline of the proposed strategies and actions intended to attract media attention.
  • Target Audience: Identification of who the publicity efforts are aimed at and why they are the chosen demographic.
  • Publicity Goals: Clear, measurable objectives that the publicity campaign aims to achieve.


Use Case Examples for the Publicity Chapter

  • Advertising Proposals: Detailing a multi-platform publicity strategy to maximize exposure for a new advertising campaign.
  • Marketing Proposals: Outlining previous successful product launches that received significant media coverage, to showcase expertise.
  • Sponsorship Proposals: Demonstrating how previous events sponsored by the company have gained substantial media attention, thereby increasing brand visibility.


Key Takeaways

  • The Publicity chapter is vital for sharing past successes and future plans for generating media attention.
  • It provides proof of your business's ability to manage and execute publicity campaigns.
  • This chapter is important in proposals related to marketing, advertising, and sponsorship, where public awareness is key.
  • Including detailed background information and clear objectives makes the proposal stronger and more persuasive.
  • The Publicity chapter helps build confidence in potential clients or partners by showcasing your publicity acumen.


The editable Publicity template - complete with the actual formatting, layout and graphics is available in the retail Proposal Packs.
Illustration of Proposal Pack Security #9

Illustration of Proposal Pack Security #9

Business proposal example What Our Clients Say

Proposal Kit is very helpful to my business. I used it for a very big tendering project and we won the business with it."

Regina Gan
Rena Creative Products Ltd.
Produced by:
Proposal Kit
Design Theme:
Proposal Pack for Any Business is the plain text design theme.
Software › Computer Software › Business & Productivity Software
$79 USD
Proposal Kit reviews4.7 stars, based on 842 reviews
Related chapters may be used in conjunction with this chapter depending on your situation. Many related chapters are intended to be used together to form a more complex and integrated proposal.

Related Chapters

Document Layouts Using the Publicity Chapter

This template is used in the following template layouts.
Illustration of Proposal Pack In Motion #7

The Publicity chapter and other chapters are integrated into a Word document as illustrated here in the Proposal Pack In Motion #7 design theme. There are hundreds of design themes available, and every design theme includes the Publicity chapter template.

A proper business proposal will include multiple chapters. This chapter is just one of many you can build into your proposal. We include the complete fill-in-the-blank template in our Proposal Pack template collections. We also include a library of sample proposals illustrating how companies in different industries, both large and small, have written proposals using our Proposal Packs. This template will show you how to write the Publicity.

We include a chapter library for you to build from based on your needs. All proposals are different and have different needs and goals. Pick the chapters from our collection and organize them as needed for your proposal.

Using the Proposal Pack template library, you can create any business proposal, report, study, plan, or document.

Proposal Kit LogoPublished by Proposal Kit, Inc.
Use the Publicity template to describe publicity you have received or a publicity campaign that you are planning. You may need to provide background information about the project or the situation publicized, as well as the intended audience and goals.
© 1997 - 2024, Proposal Kit, Inc. All rights reserved. Privacy Policy.