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SEO Services Reseller Contract : search,engine,optimizationView SEO Services Reseller Contract

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Key Takeaways

  • Territory and channel: Define reseller scope, markets, and partner level.
  • Best template flexibility: Start with a proven SEO Services Reseller Contract and customize every section as needed.
  • Pricing and discounts: Set tiers, margins, and update mechanics.
  • Branding and marketing rights: Clarify brand usage and campaign guidelines.
  • Orders, returns, support: Standardize RMA and support responsibilities.
  • Performance targets: Set goals and remedies for underperformance.
  • Policy alignment: Coordinate with MAP and product policies.
SEO Services Reseller Contract

How to write your SEO Services Reseller Contract

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Use the SEO Services Contract if you are providing SEO (Search Engine Optimization) services for clients and allowing other companies to resell your services. This agreement is between the SEO service provider and the company who will be reselling those services.
Document Length: 6 Pages
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Use cases for this template

River & Ash Creative rescues a slipping account with white label SEO

The Challenge

River & Ash Creative, a boutique web design firm in Denver, was losing Northlane Bikes to a bigger seo agency because they lacked their own seo team and could not keep up with demand for local SEO, technical fixes, and steady content creation to lift search rankings and win new customers.

The Solution

They signed a reseller deal with SummitSignal, a white label seo provider, to start reselling seo services under River & Ash's brand, bringing in seo experts and seo consultants for keyword research, on-page SEO, link-building services, and conversion optimization, while River & Ash managed client relations and account management.

The Implementation

Using Proposal Kit, the team supported the legal contract with a scope of work, a line-item quoting sheet for white label seo packages, and an AI Writer-generated campaign proposal, SEO audit report, and 90-day keyword strategy plan; SummitSignal provided white label reports and a custom dashboard so River & Ash could communicate progress, performance metrics, and improvement without exposing the behind the scenes partner.

The Outcome

Within one quarter, crawl errors were resolved, local listings were cleaned up, content writing and guest posts began to build links, and Northlane's site started to rank higher for high-intent terms, leading to more traffic, higher conversion rates, a stable monthly retainer, and a client impressed enough to provide a strong testimonial that helped River & Ash win two new clients.

HarborPoint IT turns maintenance accounts into SEO retainers

The Challenge

HarborPoint IT, a managed services firm with over a decade of website hosting and support, saw existing clients asking for digital marketing services but struggled with overhead costs and hiring a full seo team to deliver top-notch seo services.

The Solution

They partnered with BrightLedger, a white label seo agency and trusted seo reseller company, to offer seo services as part of a full suite that included local SEO, technical fixes, content optimization, and competitor analysis tailored to each client's niche and budget.

The Implementation

Proposal Kit's document assembly produced a clear service level agreement and packaged reseller pricing, while line-item quoting helped HarborPoint set transparent white label seo pricing; the AI Writer generated a market study, case study templates, and monthly insights summaries to accompany white label reports and analytics exported from BrightLedger's dashboard.

The Outcome

HarborPoint converted five maintenance clients into monthly retainers within two months, increased profit margin with minimal hassle, and, by utilizing effective strategies and efficient processes from their seo partner, delivered results that improved online visibility and kept clients happy with reliable communication and steady progress.

Aurora Social blends social media and SEO to win a regional dental network

The Challenge

Aurora Social, known for smart campaigns on social media platforms, was invited by ClearSmile Dental Group to drive more people to appointment pages, but they lacked deep SEO expertise and needed a white label solutions approach to avoid costly infrastructure.

The Solution

They engaged BluePeak, a white label seo reseller with dedicated account managers and seo professionals, to integrate local search, schema updates, on-page optimization, and content marketing with Aurora's social media calendar to maximize client results and revenue.

The Implementation

Aurora used Proposal Kit to support the contract with a discovery brief, a content plan with line-item quoting for cities and services, and AI Writer-produced outreach scripts, a link building plan, and quarterly performance reviews; BluePeak supplied white label reports, a white label dashboard, and a clear process so Aurora could evaluate metrics, address issues quickly, and communicate value under their business name.

The Outcome

Within 12 weeks, ClearSmile's locations ranked on page one for priority local terms, appointment requests rose 38%, and Aurora sealed a multi-site agreement; the scalable results attracted new clients, proving the partnership model could grow their client base without adding headcount.

Abstract

This agreement authorizes a Customer to resell an established SEO provider's services under its own brand, a classic white label SEO arrangement. It fits agencies that want to offer comprehensive SEO services without building an in-house team. The Company grants a non-exclusive right to resell, while the Customer maintains its own sales office and handles promotion.

Prospects can be registered and protected for 90 days. End user pricing and Customer compensation appear in Exhibit A, and payment terms run C.O.D. or net 10 with credit, with revocation if invoices go past 30 days.

Service delivery centers on measurable SEO work. The scope covers keyword research and keyword analysis, on-page SEO and meta tag optimization, content creation and content optimization, and technical SEO tasks implemented through custom page edits and programming. The provider installs required software and trains the reseller, then submits pages to selected search engines, monitors search results, and delivers client-ready reports at the agreed cadence.

The contract stresses realistic expectations: no guaranteed search engine rankings or top 10 promises, and inclusion times vary. Third-party policies and paid inclusion fees (if used) are the Customer's responsibility. The Company may approve or reject design tactics that could harm results, helping protect clients' sites and domain authority. Domain registrations requested for clients are made in the Customer's name.

Confidentiality and non-disclosure cover pricing, methods, and tools. Assignment requires written consent. The term is 12 months with automatic renewal unless either side gives 30 days' notice.

Termination, indemnification, limited warranty, force majeure, and dispute-cost provisions round out the risk and remedies. Together, these terms give reseller partners a clear model to resell SEO services, manage client expectations, and standardize deliverables.

Use cases include marketing agencies, web design firms, and digital marketing agencies that want to resell SEO and digital marketing under private label SEO. Examples: launch local SEO services for local businesses, run a sitewide SEO audit and fix crawl errors, manage on-page optimization across clients' sites to improve online visibility, or pair campaigns with link-building services and paid search for more organic traffic, leads, and visitors. The model enables outsourcing SEO while keeping services under your brand and packaging reseller programs and SEO packages for different niches and budgets.

Proposal Kit helps agency owners document this arrangement with fast document assembly, automated line-item quoting for SEO reseller packages, and an AI Writer to build supporting materials. Its extensive template library and ease of use streamline customizing terms, deliverables, and service offerings.

Expanding on how this structure helps an agency owner, the agreement enables white label seo services and seo reseller services to slot into existing marketing services without adding costly overhead or red tape. Most agencies can resell seo services through seo reseller programs to grow revenue and profit margin while keeping complete control over client relationships and account management under their business name. A white label seo company or white label seo provider does the heavy lifting behind the scenes, while you manage client relations, discuss seo goals, set keyword strategy, and align included services to each client's business. This model fits web design shops, digital marketing agencies, and other agencies serving small businesses that want more traffic, rank higher on Google, and improve conversion rates through a comprehensive suite of digital marketing services, content marketing, local listings, guest posts, backlinks, and ppc.

Operationally, the contract supports quality control and established processes: define white label seo pricing, performance metrics, service level agreement terms, reporting cadence, and quality seo standards. Many reseller seo arrangements add white label reports and a custom dashboard or white label dashboard for analytics, tracking, and insights; this agreement's exhibits can specify the data, seo tools, and advanced tools you rely on. Dedicated account managers or a single seo expert can coordinate seo campaigns, competitor analysis, audits, fixing crawl errors, content writing, and conversion optimization, so your internal team can focus on sales, client retention, and fulfillment. Use cases include launching local search initiatives, optimizing a website's on-page topics to reduce spam risks, building high-quality content to earn online reviews and client testimonials, and coordinating social media platforms like blog, Twitter, and other platforms to enhance reputation and generate leads and visitors.

Proposal Kit helps you implement this model efficiently. Use its document assembly to tailor reseller packages, set white label seo packages and pricing lines, and build a clear plan with an AI Writer that drafts scopes, case studies, and service descriptions. Its extensive template library streamlines proposals, contracts, and statements of work, helping you integrate seo expertise with other digital marketing services for sustainable growth and scalable results.

Building on the core terms, this model lets a white label seo reseller operate as a white label seo agency and seo reseller company without hiring its own seo team. By reselling seo services through a white label services arrangement, an agency can engage seo experts and seo specialists as an extension of its internal team to offer seo services that match unique needs by niche and budget. You can hire seo consultants through the provider, use their knowledge to identify opportunities, analyze objectives, and deliver results with effective strategies that build links, improve clients' seo, and lift search rankings. This approach lowers overhead costs, speeds the process, and helps you scale to meet demand while keeping communication and customer support under your brand.

The agreement's structure is beneficial when your company sells a full suite of marketing solutions. Use it to package monthly retainers, align a range of seo tasks to each website and URL, and set expectations for client results and progress. Agencies serving existing clients and new customers can pursue faster results with a clear first step: assess the client base, evaluate specific needs, and plan a course of action across a range of seo methods-on-site improvements, content writing, outreach to bloggers and publishers for guest posts, and other effective methods that drive more people, more revenue, and more money. A strong seo partner with over a decade of experience and established infrastructure can provide top-notch seo services and top-tier services behind the scenes, so you can focus on selling, account communication, and reliability that keeps clients happy.

Choosing the right partner matters. Look for white label solutions that include quality control, efficient workflows, and the ability to scale, so you can achieve sustainable improvement without hassle. Proposal Kit assists here by letting an agency owner assemble contracts, Exhibits, pricing notes, and scopes that reflect white label seo pricing, service inclusions, and FAQs. Its template library and AI Writer help you document processes, reporting cadences, and deliverables, streamlining the paperwork so you can leverage your digital marketing partner and maximize success.

How to write my SEO Services Reseller Contract document - The Narrative

SEARCH ENGINE OPTIMIZATION RESELLER SERVICES AGREEMENT

THIS AGREEMENT is made this Current Day day of Current Month, Current Year by and between Company Name ("Company") and Company Name ("Customer"). Company has experience and expertise in the development of Search Engine Optimization ("SEO") Strategies for Web Pages, Web Sites and other Services. Customer desires to resell Company Search Engine Optimization Strategies, custom programming, keyword optimization and other SEO services as well as engage Company to help create and develop custom SEO strategies according to the terms listed on Exhibit A attached hereto.

In consideration of the mutual covenants set forth in this Agreement, Customer and Company hereby agree as follows:

Right to Resell

Subject to the terms and conditions of this Agreement, Company grants the Customer a non-exclusive right to resell its SEO products and services to the Customer's clients.

Representation

The Customer shall maintain a sales office for product and service promotion and is responsible for all costs incurred for the promotion and sale of Company products and services. The Customer shall conduct business in its own name and shall not represent itself as an employee or agent of the Company. Prospects may be registered with the Company and will be protected for ninety (90) days.

This protection may be renewed at the Company's discretion for a further ninety (90) days.

End User Pricing

End User pricing for SEO products and services provided by Company and Customer Compensation is outlined on Exhibit A, attached, and is subject to change at the sole discretion of the Company.

Compensation

Terms of payment are C.O.D. unless credit approval has been granted by the Company. If credit approval has been granted, credit terms are net 10 days upon receipt of invoice. The Company reserves the right to revoke any credit extended if payment is in arrears or delinquent for more than thirty (30) days.

Services Provided

SEO services are intended to provide Customer with preferential positioning in selected search engines and report results on an ongoing and timely basis.

SEO services may include, but are not limited to:

1 Keyword Selection

Company will provide a comprehensive list of Insert Keyword and Phrases Count keywords and phrases relevant to the desired search terms for Customer's client. Customer will conduct an initial interview with Customer's client to ascertain the initial starting list of keywords and target phrases. Company shall conduct its own research and provide to Customer an expanded list of potential keywords to present to Customer's client.

2 Web Page Creation, Edits and Custom Programming

Company will create or edit existing Web Pages to include Custom HTML tags, content, text or other elements as deemed necessary by Company in order to aid submissions to selected search engines and directories. Company will register Insert Domains to be Registered Count additional domains to be used as gateways to improve SEO services. Registration shall be in Customer's name and a schedule of fees for maintaining the additional domains shall be billed to Customer accordingly. Company will create Insert Web Page Count additional Web Pages for the purpose of targeting specific agreed-upon keywords or phrase searches relevant to Customer's Web Site.

These Web Pages will be placed in locations determined to be most effective and at Company's sole discretion. Company may employ proprietary positioning techniques, coding and other resources, as it deems necessary to improve Customer's positioning. Company reserves the right to create specially coded Web Pages to prevent competitors from copying code or any resources employed by Company.

3 Software

Company will install, update, upgrade and configure software packages ("the Installation" or the "Software") as required by the Specifications and provide documentation and instructions to Customer on using all Software installed by Company. Company shall provide Hours hours of training to Customer, and turn over all disks, CD-ROMs, digital media, downloads, links or other Software purchased for Customer under this Agreement to Customer. Company shall not be responsible for keeping copies, back-ups or any other form of the Software after turning over the original copies to Customer.

Company will not maintain the Installation, updates, or any daily tasks required for the maintenance of the Software under this Agreement unless otherwise specified in Exhibit B. Company will not manage or maintain copies of licenses for any of the software packages or installations under this Agreement. All licenses for software installations will be turned over to Customer upon execution of this Agreement.

4 Services

Company will individually submit Customer's Web Pages to the search engines and directories as stated in the Specifications. Insert services related to paid inclusion programs and other disclaimers (if used). Company will create custom reports for traffic and positioning of Customer's Web Site, Web Pages and any additional Web Sites or custom Web Pages created by Company under this Agreement. Company will provide detailed reports as required by the Specifications and shall endeavor to provide the reports to Customer in a timely manner.

Customer acknowledges that any reports provided by Company are to be considered estimates based on industry standard reporting software and techniques and shall never be construed as an exact counting of each and every submission. Insert exclusions to reporting and other disclaimers (if any). Company will provide editing services and continue to adjust all Web Pages, keywords and other media created under this Agreement for a period of Days days in order to increase the effectiveness of SEO services.

Insert exclusions to editing services and other disclaimers (if any).

Company will create and employ the following third-party tools for Customer:

Insert specifics, including number of keywords, pay-per-click engines, maximum bids, etc. Insert additional services to be performed for Customer under this Agreement (if any). Company will develop and maintain regular monitoring and reporting on search engine placement and SEO performance.

Reports will be provided to Customer on a Insert Frequency of Reporting weekly/monthly/quarterly basis.

Customer acknowledges the following with respect to services:

Company accepts no responsibility for policies of third-party search engines, directories or other Web Sites ("Third-Party Resources") that Company may submit to with respect to the classification or type of content it accepts whether now or in the future. Customer's Web Site or content may be excluded or banned from any Third-Party Resource at any time. Customer agrees not to hold Company responsible for any liability or actions taken by Third-Party Resources under this Agreement. Customer acknowledges that due to their nature, many of the resources Company may employ under this Agreement are competitive in nature.

Company does not guarantee #1 positions, consistent positioning, "top 10 positions" or guaranteed placement for any particular keyword, phrase or search term. Customer acknowledges that Company's past performance is not indicative of any future results Customer may experience. Customer acknowledges that SEO and submissions to search engines and directories can take an indefinite amount of time for inclusion, unless paid inclusion programs are employed.

Each edit or change made to any resources employed by Company will repeat these inclusion times. Customer acknowledges that any of the search engines, directories or other resources may block, prevent or otherwise stop accepting submissions for an indefinite period of time. Customer acknowledges that search engines may drop listings from its database for no apparent or predictable reason. Company shall re-submit resources to the search engine based on the current policies of the search engine in question and whether pay inclusion programs are being used.

Company will endeavor to make every effort to keep Customer informed of any changes that Company is made aware of that impact any of the SEO Services and the execution thereof under this Agreement. Customer acknowledges that Company may not become aware of changes to Third-Party Resources, industry changes or any other changes that may or may not affect SEO services. Customer acknowledges that some of the Third-Party Resources only offer paid inclusion programs that require a fee or continued maintenance or performance fees. Customer is solely responsible for all paid inclusion fees and must maintain adequate funds in any third-party accounts in order to maintain inclusion in these resources.

Consult Exhibit B for a complete list of Third-Party Resources employed under this Agreement and an estimate of fees for specific keywords and other listings. Company reserves the exclusive right, for the duration of this Agreement, to approve or disapprove any design strategies, existing code or other techniques, whether requested by Customer or presently employed by Customer, that are considered by Company to be detrimental to SEO and to the execution of Company's services under this Agreement. Insert Copyright restrictions, including whether Company, Customer or Customer's clients (e.g. any third party) retain copyright to the SEO pages, keyword lists, reports, content or any other items created or rendered as a service under this Agreement.

Any domain name(s) registered on Customer's behalf will be made in Customer's name for both the billing and administrative contacts. The technical contact is generally required to be the hosting ISP or Domain Registrar. Customer is responsible for renewing all Customer domain names.

"Customer Domain Names" shall mean all domains requested in writing to be registered by Company for the Customer. During the term of this Agreement Company may register its own domain names for its use in fulfilling its duties and obligations. All domain names registered by Company for Company use under this Agreement shall remain the rightful property of the Company.

Non-Disclosure

Proprietary Information exchanged here forth shall be treated as such by the Customer and held in the strictest confidence. This information shall include, but not be limited to, the provisions outlined in this Agreement, SEO product and services information, pricing, source code, company practices, methodology and procedures, SEO strategies, techniques and all other practices deemed by the Company to be considered proprietary and/or confidential information. The Customer further agrees to not distribute, decompose, disassemble, decode or reverse engineer any Company program delivered to the Customer or any portion thereof without prior written approval of the Company.

Transfer of Rights

The Customer may not assign or transfer this Agreement, in whole or in part without the prior written consent of the Company. In the event that the Customer contemplates whole or partial sale of its business, ownership change, or a change in its jurisdiction, the Customer shall notify the Company by mail, facsimile or email no less than sixty (60) days prior to the effective date of the event.

Term of Agreement

The term of this Agreement is twelve (12) months from the date of execution by the Company. This Agreement shall be continuously renewed every twelve (12) months unless the Customer notifies the Company in writing thirty (30) days prior to the expiration date.

Termination

The Company may terminate this Agreement at its sole discretion upon the occurrence of one or more of the following events: 1) failure to comply with any provisions of the Agreement upon receipt of written notice to the Customer from the Company of said failure, 2) appointment of Receiver or upon the filing of any application by the Customer seeking relief from creditors, 3) upon mutual agreement in writing of the Company and Customer.

Disputes

If legal proceedings are commenced to resolve a dispute arising out of, or relating to this Agreement, the prevailing party shall be entitled to recover all costs, legal fees, and expert witness fees as well as any costs or legal fees in connection with any appeals.

Indemnification

The Customer shall indemnify and hold the Company harmless from and against any and all claims, judgments, awards, costs, expenses, damages and liabilities (including reasonable attorney fees) of whatsoever kind and nature that may be asserted, granted or imposed against the Company directly or indirectly arising from or in connection with Customer's marketing or support services of the product or services or the unauthorized representation of the product and services or any breach of this Agreement by the Customer.

Limited Warranty

The Company warrants that the product will substantially perform the functions or generally conform to the specifications published by the Company for the product. If it is determined that the product does not operate according to such documentation, the Company's only responsibility will be to use reasonable efforts, consistent with industry standards, to correct the defect.

Force Majeure

Neither party shall be held responsible for delay or failure in performance hereunder caused by acts of nature, strikes, embargoes, fires, war or other causes beyond their reasonable control.

Binding Effect

If any provision of this Agreement is held to be unenforceable, the enforceability of the remaining provisions shall in no way be affected or impaired thereby. This Agreement and any disputes arising hereunder shall be governed by the laws of State state, without regard to conflicts of law principles. A failure by any party to exercise or delay in exercising a right or power conferred upon it in this Agreement shall not operate as a waiver of any such right or power.

Both parties represent and warrant that, on the date first written above, they are authorized to enter into this Agreement in its entirety and duly bind their respective principals by their signatures below:

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