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Extensive Non-Technical Proposal Concepts

You also get the following 5 Excel spreadsheets with the static Word template:
Cost Summary Calculator, Production Schedule Calculator, Budget Three Year Calculator, Cost of Ownership Calculator, Cost Benefit Analysis Calculator

Excel spreadsheets are only used with the static Word template. If you get a Proposal Pack or the Professional Bundle, these pages are calculated and built using an automated line-item database in the included software.

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How to write your Extensive Non-Technical Proposal

We include this 47 page layout with every Proposal Pack. If you want this template to have a different visual design theme than the one illustrated here, purchase any Proposal Pack design and create this template using the purchased design theme. If you get a Proposal Pack or the Professional Bundle, you can also make any variation of this template with different chapters to suit your needs.

We typically include more chapters in the templates than most people will need to give everyone more variety in the chapters they may need. You can trim down a long template by removing pages you do not need or combining multiple chapter topics into one page.

Proposal Pack for Any Business Screenshot of Pages

( Design themes, color schemes, fonts, and images are all customizable )

A comprehensive set of topics for a complex non-technical proposal.

You can also create countless variations of this document to suit your needs using the included library of 2200+ chapters if ordering a Proposal Pack or Pro Bundle.
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What's the Best Way to Write Your Extensive Non-Technical Proposal?

When tasked with creating a comprehensive non-technical proposal, especially without prior experience, the best solution is leveraging the Proposal Kit template and software package. Proposal Kit simplifies the complex process of proposal writing, integrating essential tools such as a line item quoting database for financial elements like cost summaries and estimates.

An extensive or long-form proposal typically includes specialty topics, depending on the industry or specialty of the project. The Proposal Kit's library of thousands of chapter topics makes it easy to assemble long-form proposals for any situation.

Are you in a situation where you need to draft an extensive non-technical proposal? If so, understanding the components and resources available to aid in this task can be immensely beneficial in writing a proposal that builds trust.

What Types of Projects Are Extensive Non-Technical Proposals Written For?

Extensive non-technical proposals cover a wide range of projects, which may not require deep technical knowledge but necessitate detailed planning and clear communication. Here are ten examples of projects that typically require such proposals:

  • Community outreach initiatives
  • Educational program developments
  • Large-scale event planning
  • Museum exhibitions
  • Public health campaigns
  • Arts and culture funding requests
  • Environmental conservation efforts
  • Social services programs
  • Recreation facility developments
  • Historical preservation projects


Components of an Extensive Non-Technical Proposal

There is no one-size-fits-all template for every scenario. However, starting with a base structure customized to your needs is how the Proposal Kit is designed. Proposal Kit offers an extensive library of thousands of chapters tailored for different types of proposals. Here's how you can use some of these chapters.

Each of these sections plays an important role in enhancing the clarity, detail, and persuasiveness of a proposal. They ensure that all aspects are thoroughly addressed to align with client expectations and project requirements.

While these templates are only a small selection from the Proposal Kit library, they demonstrate the customizable options available to cover all necessary topics for your extensive non-technical proposal.

Cover Letter

This is the introduction to your proposal, serving as the recipient's first impression. It should briefly introduce your organization, state the proposal's purpose, and express your enthusiasm about the potential partnership or project. The cover letter sets the tone and invites the reader to consider the proposal seriously.

Non-Disclosure Form

A non-disclosure form ensures that all proprietary information exchanged during the proposal process remains confidential. The short version covers essential points about the non-disclosure agreement, making it concise for quick contracts.

Executive Summary

The executive summary provides a concise overview of the proposal, highlighting the key points, goals, and outcomes. It should be compelling enough to motivate the reader to examine the details of the proposal further.

Cost Summary

This section outlines all expected costs associated with the project. It includes a detailed breakdown of each expense, providing transparency and helping the reader understand how funds will be allocated.

Needs Assessment

Here, you identify and detail the specific needs that the project aims to address. This section should be data-driven, using research or evidence to substantiate the need for the proposed solution.


This segment explores the potential benefits and opportunities of the project's success. It's a chance to argue for the proposal's value and positive impact.

Client Background

Provide a comprehensive overview of the client's history, mission, and achievements. This helps to establish credibility and relevance, particularly how the client's background aligns with the proposed project.

Market and Audience

Analyze and describe the market and specific audience targeted by the project. Include demographic information, market trends, and audience needs, highlighting the project's relevance and potential for success.

Expected Results

Outline the project's aims, providing specific, measurable outcomes. This section should align closely with the needs assessment to show how the proposed actions address identified needs.


Detail the direct benefits resulting from the project. These should be clear, substantial, and directly tied to the needs and opportunities previously outlined.


List the project's or solution's features, explaining how each contributes to achieving the overall project goals. Features should be innovative and tailored to the client's specific requirements.

Project Deliverables

Specify what tangible outcomes will result from the project. Include any products, services, or documents that will be delivered to the client upon project completion.

Testing Plan

Describe the procedures that will be used to test the project's outputs. This should include timelines, responsibilities, and success criteria to ensure everything works as intended.

Training Plan

If the project involves new systems or processes, outline a training plan for the client or stakeholders. This ensures everyone understands how to use and maintain the project outputs effectively.

Production Schedule

Provide a detailed timeline of all significant activities from inception to completion. This schedule should clearly illustrate the project's phases and important milestones.


A storyboard outlines the visual and narrative structure for projects involving media or public presentations. It helps visualize the final product and ensures alignment with the project objectives.


Include samples or prototypes of products or work expected as part of the project deliverables. This helps the client understand what to expect and provides a tangible benchmark for quality and style.

Supplied Material

List all materials supplied by the client or third parties necessary for the project's completion. This ensures all the required resources are accounted for and scheduled appropriately.


Detail the equipment required to complete the project, specifying whether your organization, the client, or rented will provide it. This clarity helps in budgeting and logistical planning.

Customer Support

Outline the support services available to the client during and after the project implementation. This section should detail support hours, contact information, and the types of support available (e.g., technical and user training).

Here's a detailed expansion on each of the topics listed, designed to provide comprehensive insights into what each section should contain within a non-technical proposal


This section specifies what is necessary to successfully execute the project, including technical specifications, environmental conditions, legal mandates, and other prerequisites.

Acceptance Criteria

Define the conditions under which the project outputs will be considered acceptable to the client. This includes performance requirements and specific conditions that need to be achieved for the project to be formally accepted.


Detail the overall financial plan for the project. This should include a breakdown of all direct, indirect, variable, and fixed costs. The budget should be comprehensive, accounting for all financial outlays necessary to complete the project successfully.

Total Cost of Ownership

Calculate the total cost of owning or maintaining the project outcome over its expected life, including initial fees, ongoing operational costs, maintenance, and decommissioning costs.

Cost/Benefit Analysis

This analysis compares the project's expected costs to the benefits it is supposed to provide, quantifying the benefits in monetary terms where possible. This helps assess the project's feasibility and value.

Payment Schedule

Outline how payments will be made throughout the project lifecycle. This should include timelines for invoices, terms for early payment, penalties for late payment, and any conditions tied to payment stages.

Contract and Terms

Detail the formal agreement between parties involved in the project. This section includes the project scope, terms of engagement, confidentiality clauses, dispute resolution methods, and termination conditions.


Provide advice and suggestions based on the proposal's findings. Recommendations should be actionable and aim to enhance project outcomes or address potential risks.

Project Summary

Offer a brief overview of the project, encapsulating its scope, objectives, significant stakeholders, and expected impacts. This helps readers quickly understand the project's essence.


Showcase the credentials, expertise, and skills of the project team that make them suitable for executing the project. Highlight relevant certifications, experience, and past successes.

Company History

Provide a narrative of your company's background, significant milestones, growth trajectory, and key achievements. This builds credibility and trust with the proposal reader.


Present a curated collection of previous projects demonstrating the company's experience and quality of work. Include diverse examples that showcase capability across various contexts.

Executive Bio

Include a detailed biography of the key executive(s) involved in the project. Highlight their career achievements, leadership roles, and contributions to the industry.


For proposals requiring detailed team information, provide a professional resume detailing key team members' professional history, critical skills, and relevant experiences.

Services Provided

Detail the specific services your company offers that are relevant to the proposal. Describe each service's scope, the methodology employed, and the expected outcomes.


If the proposal includes physical or digital products, describe each in detail, including features, benefits, and specifications. Explain how these products meet the needs identified in the proposal.

Product Visuals

Incorporate images, diagrams, or charts visually representing the products discussed in the proposal. This helps in making the proposal more engaging and easier to understand.


Describe the facilities involved in the project execution. Include information about location, capacity, technology, and any relevant environmental or safety standards they meet.


Include statements from previous clients or project partners that attest to your company's reliability, quality of work, and professionalism. These serve as trust signals to the proposal evaluator.


Provide contact details for individuals or organizations verifying and speaking to your company's past performance and integrity.

Compliance Matrix

This tool matches proposal requirements to the sections that address them, ensuring all solicitation requirements are met and documented.

RFP Cross Reference

Include a table or list showing how each Request for Proposal (RFP) requirement is addressed in the proposal. This will help reviewers evaluate the proposal's responsiveness.


Include any necessary legal notices or disclaimers regarding the information provided in the proposal, potential conflicts of interest, or limitations in the proposal's scope.


Detail any warranties offered with the project outcomes, including terms, duration, and what is covered. This reassures the client of the quality and reliability of the delivered results.

Extensive Non-Technical Proposal Use Cases

Small Business Solutions

Jake, the owner of Innovative Outreach Services, needed a proposal to win a community project to enhance local engagement. Jake turned to the Proposal Kit. With its comprehensive array of templates, he was able to clearly outline key project aspects such as audience engagement strategies and the expected social impacts.

The Proposal Kit also enabled him to integrate detailed cost summaries seamlessly. These not only itemized each anticipated expense but also justified them considering the situation of their contribution to project goals, ensuring that the financial stakeholders could easily grasp the necessity of the budget. The clarity and depth of Jake's proposal, supported by Proposal Kit's structured approach, ultimately stood out, winning him the community project.

Meeting Tight Deadlines

Mia, an employee at Efficient Operations Ltd., found herself under pressure with an approaching deadline for a large-scale training proposal. Knowing the importance of this project for her career and her company's reputation, Mia leveraged the Proposal Kit and an AI writing tool to streamline her efforts.

The Proposal Kit provided her with a structured framework, which she filled with content dynamically generated by the AI tool that analyzed her company's website and other materials to produce tailored relevant content. This synergy between Proposal Kit's comprehensive templates and AI-generated text allowed her to address the requirements efficiently.

Non-Profit Challenges

Liam, the director of Green Future Non-Profit, was tasked with drafting a Request for Proposal (RFP) for environmental services, an essential part of their upcoming conservation project. Knowing the significance of clear communication in soliciting qualified bids, Liam employed the Proposal Kit to ensure his RFP was as thorough as possible.

The templates from the Proposal Kit helped Liam outline detailed project scopes, deliverables, and bidder requirements, making it easy for service providers to understand the non-profit's needs and how to respond appropriately. This clear delineation of expectations helped attract knowledgeable and skilled service providers who could align with the project's environmental goals. The well-written RFP received several competitive bids, facilitating the selection of the best service providers for the project.


An extensive non-technical proposal is your pathway to communicating project needs and scoring a win. Using Proposal Kit not only simplifies the creation of these proposals but also enhances the overall presentation and comprehensiveness of your document.

Also Known As

The Extensive Non-Technical Proposal may also be referred to in different ways or be used in more specialized situations, such as:

  • Comprehensive Non-Technical Proposal
  • Detailed General Proposal
  • In-Depth Non-Technical Plan
  • Elaborate Non-Technical Document
  • Thorough General Proposal
  • Advanced Non-Technical Outline
  • Complete Non-Technical Submission
  • Exhaustive General Proposal
  • Full-Scale Non-Technical Report
  • Rigorous Non-Technical Proposal


Frequently Asked Questions

What are the essential components to include in an extensive non-technical proposal?

An extensive non-technical proposal should include an executive summary, project objectives, scope of work, background information, methodology, timeline, resource requirements, budget and cost analysis, expected outcomes, and a conclusion.

How can I ensure my non-technical proposal is clear and engaging for all stakeholders?

To ensure clarity and engagement, use straightforward language, avoid jargon, include visual aids like charts and graphs, provide a clear structure with headings and subheadings, and summarize key points in bullet lists. Tailoring the content to the audience's interests and needs can enhance engagement.

What strategies can I use to make my non-technical proposal persuasive?

To make your non-technical proposal persuasive, clearly articulate the problem and your solution, highlight the benefits and value of your proposal, provide evidence and examples to support your claims, include testimonials or case studies, and emphasize the positive impact and ROI (Return on Investment) for the stakeholders.

How should I structure the timeline and milestones in a non-technical proposal?

The timeline should be structured chronologically, starting with the project kickoff and ending with the final deliverables. Break down the project into phases, list specific milestones for each phase, and provide estimated dates for each milestone. Using Gantt charts or similar visual tools can help clearly present the timeline.

What are some mistakes to avoid when writing a non-technical proposal?

Common mistakes include failing to clearly define the problem and solution, using too much jargon or overly complex language, not tailoring the proposal to the audience's needs, overlooking the importance of a clear and concise executive summary, underestimating costs or timeframes, and neglecting to proofread for errors or inconsistencies.

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Chapter Templates Used in the Extensive Non-Technical Proposal

Cover Letter, Title Page, Table of Contents, Non-Disclosure Form (Short Version), Executive Summary, Cost Summary, Needs Assessment, Opportunities, Client Background, Market and Audience, Expected Results, Benefits, Features, Project Deliverables, Testing Plan, Training Plan, Production Schedule, Storyboard, Samples, Supplied Material, Equipment, Customer Support, Requirements, Acceptance Criteria, Budget, Total Cost of Ownership, Cost/Benefit Analysis, Payment Schedule, Contract and Terms, Recommendations, Project Summary, Qualifications, Company History, Portfolio, Executive Bio, Resume, Services Provided, Products, Product Visuals, Facilities, Testimonials, References, Compliance Matrix, RFP Cross Reference, Disclaimers, Warranty, Back Page

Extensive Non-Technical Proposal Calculator Spreadheets

These Excel calculator spreadsheets are included with this template. If you purchase a Proposal Pack or the Professional Bundle, these proposal pages are generated using an automated line-item database in the included Wizard software. The calculator spreadsheets are intended for use when purchasing only the static Word template.

Cost Summary Calculator, Production Schedule Calculator, Budget Three Year Calculator, Cost of Ownership Calculator, Cost Benefit Analysis Calculator

You use this proposal for

  • General business proposal
  • Non-technical proposal
  • Product sales proposal
  • Service sales proposal
  • Project pitch proposal

How to create the Extensive Non-Technical Proposal with Proposal Pack Wizard

You can create this document using any of the logo-designed Proposal Packs. Pick any Proposal Pack with a logo design theme you like best; they will all work equally well. The Proposal Pack for Any Business is the pack with no extra added logos or colors - designed to be used plain or for you to customize with your logos and graphics.

The Proposal Pack design theme you purchase will determine the visual look of this template. The screenshot above only shows the plain generic design theme. Names and stories in examples are fictional; however, the templates are from real client use cases.

We include a library of chapters to be assembled based on your needs. All proposals are different and have different needs and goals. We designed Proposal Pack so you can customize the documents to suit your needs.

You will best create this document using the Proposal Pack Wizard - Expert Edition software to select this template and build it in the Proposal Pack logo design theme of your choice along with any desired customizations (such as adding additional chapters, removing unneeded chapters, changing the order of chapters, and importing your company logo). This template outlines a proposal for the described situation. Each user is responsible for typing in the actual content of the provided pages with their information to complete the proposal.

You create this template using the Wizard software with an entire Proposal Pack library and software. We include the Expert Edition of the software in the Proposal Kit Professional bundle. Microsoft Word for Windows is required to use the customizing software. You can also edit Word document templates in other office software such as Word for Mac. We will assist Mac users in assembling complex templates for their first project if they do not have the required platform to run the Wizard software.

You only get the single assembled Word document if purchased as a stand-alone template. The individual template products - Extensive Non-Technical Proposal - include no other templates, samples, or software.

How to Build Templates Featured on Proposal Kit Website

Many people find the Proposal Kit website after searching for a specific proposal. Once you've purchased and installed the software, how do you build that template you found in the first place? This video shows you how to build any proposal you see on the Proposal Kit website.

Key Takeaways

  • The Extensive Non-Technical Proposal is available as a ready-to-edit template.
  • You can create unlimited custom variations of this template using a Proposal Pack or the Professional Bundle.
  • Using a Proposal Pack or Professional Bundle, you can automate quotes and other financial pages with a line-item database.
  • There are no ongoing subscription fees. You get lifetime unlimited use.
  • We made Proposal Kit for freelancers, small businesses, and non-profits.
  • Proposal Kit product content (templates, samples, software) is 100% written by humans.
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