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How to write your Winning Business Proposal Template

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An example of both product sales and services sales in the same proposal. This set of templates uses our best practices for proposal layouts that are applied to all proposals. The chapters cover your introduction material, chapters to show your client you understand their needs, chapters to outline your products and/or services and chapters to then talk about your company.

You can also create countless variations of this document to suit your needs using the included library of 2200+ chapters.
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With this Proposal Pack for Proposal Kit, it brings in so many phenomenal templates into your software that writing proposals for companies is a breeze compared to trying to do the research and figure out exactly what to say having a predefined template to start from with examples makes such a huge difference!!"

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Components of a Winning Business Proposal Template

There is no one-size-fits-all template for a winning business proposal template. Proposal Kit templates can be customized as needed to fit any situation using the extensive chapter template library. Here are some key chapters typically included in this type of template. Use this template as your starting point and customize it as needed using the software included with each Proposal Pack or the Professional bundle.

Cover Letter

The Cover Letter serves as a personal introduction to your proposal. Here, you set the stage by greeting your prospective client and providing a brief overview of what they can expect to find in the document. This section establishes rapport and expresses your intention to meet their needs with both your products and services.

What You Can Expect

This chapter outlines what the client can anticipate from your proposal and your offerings. It sets clear expectations, giving the client a roadmap for how your products and services will address their needs.

Executive Summary

The Executive Summary provides a concise overview of the entire proposal, highlighting the main points and key benefits. It's designed to give decision-makers a quick snapshot of how your proposal will meet their business objectives.

Cost Summary

The Cost Summary breaks down the financial aspects of your proposal. Here, you give a clear and detailed explanation of the costs involved, ensuring transparency and helping the client understand the value for their investment.

Getting Started

In the Getting Started section, you explain the initial steps needed to begin the project. This includes timelines, initial requirements, and early actions that will set the project in motion.


This chapter focuses on the advantages your client will gain by choosing your products and services. It highlights the positive outcomes and improvements they can expect from your solution.


The Features section provides a detailed description of the key characteristics of your products and services. Here, you demonstrate how each feature addresses specific client needs and contributes to the overall solution.

Customer Satisfaction

This chapter showcases your track record of keeping clients happy. It may include testimonials, case studies, and metrics that prove your commitment to customer satisfaction.

Customer Support

In the Customer Support section, you outline the support services available to the client after the sale. This includes technical support, customer service channels, and any other assistance they can expect.


Recommendations provide tailored suggestions based on your understanding of the client's unique needs. Here, you offer advice and actionable steps that align with their goals.

Company History

The Company History chapter gives a brief background of your business, highlighting significant achievements and milestones. This builds credibility and demonstrates your experience and reliability.

Services Provided

This section details the specific services your company offers that are relevant to the proposal. It shows how your services align with the client's needs and contribute to solving their problems.


The Products chapter focuses on the items you are selling. It includes descriptions, specifications, and how these products integrate with your services to provide a comprehensive solution.


References provide evidence of your past successes by listing previous clients who can vouch for your capabilities. This section bolsters your proposal with third-party endorsements.


In the Guarantee section, you offer assurances to the client, outlining any warranties or satisfaction guarantees. This demonstrates your confidence in your products and services and reduces potential risk for the client.

Examples of projects a Winning Business Proposal Template may be used for

This document can be used in many contexts and has various uses depending on the needs. Depending on your situation, customize the chapter list as needed using a Proposal Pack or the Professional bundle.

  • Bidding on a government contract by showcasing both products and services.
  • Offering a comprehensive sales pitch to a large corporation.
  • Presenting a solution to a small business needing both products and consulting services.
  • Proposing an integrated product-service package to a new client.
  • Responding to a Request for Proposal (RFP) that requires detailed service descriptions.
  • Making a pitch to investors by highlighting your product and service synergies.
  • Proposing a joint venture where your products and services complement the partner's offerings.
  • Submitting a proposal to an educational institution for both educational tools and support services.
  • Offering a bundled solution to a non-profit organization.
  • Creating a proposal for a technology upgrade that includes both hardware and IT support services.
  • Proposing a long-term maintenance contract alongside the sale of machinery.
  • Offering event management services bundled with event-specific products.
  • Responding to a construction project bid that requires both building materials and construction services.
  • Proposing a marketing campaign that includes both advertising services and promotional products.
  • Offering a healthcare package that combines medical equipment and health advisory services.
  • Presenting a training solution that includes both software tools and training sessions.


Related To

The Winning Business Proposal Template may also be referred to in different ways or be used in more specialized situations, such as:

  • Business Proposal Example
  • Sales Proposal Template
  • Client Proposal Format
  • Product and Service Proposal
  • Comprehensive Proposal Guide
  • Proposal Writing Template
  • Proposal Layout Best Practices
  • Professional Proposal Template
  • Business Solution Proposal
  • Service and Product Sales Proposal


Product name:
Winning Business Proposal Template
Produced by:
Proposal Kit
Software › Computer Software › Business & Productivity Software
$79 USD
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Chapter Templates Used in the Winning Business Proposal Template

Cover Letter, Title Page, Table of Contents, What You Can Expect, Executive Summary, Cost Summary, Getting Started, Benefits, Features, Customer Satisfaction, Customer Support, Recommendations, Company History, Services Provided, Products, References, Guarantee, Back Page

You use this this proposal for

  • General business proposal
  • Non-technical proposal
  • Product sales proposal
  • Service sales proposal

How to create the Winning Business Proposal Template with Proposal Pack Wizard

You can create this document using any of the logo-designed Proposal Packs. Pick any Proposal Pack with a logo design theme you like best; they will all work equally well. The Proposal Pack for Any Business is the pack with no extra added logos or colors - designed to be used plain or for you to customize with your logos and graphics.

The Proposal Pack design theme you purchase will determine the visual look of this template. The screenshot above only shows the plain generic design theme. Names and stories in examples are fictional; however, the templates are from real client use cases.

We include a library of chapters to be assembled based on your needs. All proposals are different and have different needs and goals. We designed Proposal Pack so you can customize the documents to suit your needs.

You will best create this document using the Proposal Pack Wizard - Expert Edition software to select this template and build it in the Proposal Pack logo design theme of your choice along with any desired customizations (such as adding additional chapters, removing unneeded chapters, changing the order of chapters, and importing your company logo). This template outlines a proposal for the described situation. Each user is responsible for typing in the actual content of the provided pages with their information to complete the proposal.

You create this template using the Wizard software with an entire Proposal Pack library and software. We include the Expert Edition of the software in the Proposal Kit Professional bundle. Microsoft Word for Windows is required to use the customizing software.

How to Build Templates Featured on Proposal Kit Website

Many people find the Proposal Kit website after searching for a specific proposal. Once you've purchased and installed the software, how do you build that template you found in the first place? This video shows you how to build any proposal you see on the Proposal Kit website.

Key Takeaways

  • The Winning Business Proposal Template is a selectable proposal template layout.
  • You can create unlimited custom variations of this template using a Proposal Pack or the Professional Bundle.
  • Using a Proposal Pack or Professional Bundle, you can automate quotes and other financial pages with a line-item database.
  • There are no ongoing subscription fees. You get lifetime unlimited use.
  • We made Proposal Kit for freelancers, small businesses, and non-profits.
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You can also edit Word document templates in other office software such as Word for Mac. We will assist Mac users in assembling this template - Winning Business Proposal Template - for their first project if they do not have the required platform to run the Wizard software.
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