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How to write your Product Sales Proposal (Long)

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A common set of topics for a comprehensive product sales proposal.

You can also create countless variations of this document to suit your needs using the included library of 2200+ chapters.
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Components of a Product Sales Proposal (Long)

There is no one-size-fits-all template for a product sales proposal (long). Proposal Kit templates can be customized as needed to fit any situation using the extensive chapter template library. Here are some key chapters typically included in this type of template. Use this template as your starting point and customize it as needed using the software included with each Proposal Pack or the Professional bundle.

Cover Letter

This chapter introduces your proposal to the potential client. The goal is to grab their attention and briefly explain the purpose of the document. For a Product Sales Proposal, the cover letter should highlight why your products are of interest and set the stage for the detailed information to follow.


In this section, you'll outline the advantages of choosing your products. This can include cost savings, improved efficiency, or any other positive outcomes. For a product sales proposal, focus on how your product will solve the customer's problems or improve their situation.


Here, you provide a detailed description of the product's capabilities. Highlight specific features that set your product apart from the competition. This section should be clear and concise, explaining the technical aspects in a way that is easy to understand.

Price List

This chapter includes the costs associated with your products. Ensure that this section is transparent and provides a breakdown of prices for different options or packages. Clarity here will help the customer make an informed decision.


Use this section to offer tailored suggestions based on the customer's needs. Explain how specific products or packages will benefit them. In a Product Sales Proposal, this personalized touch can make a significant difference.

About Us

This chapter provides background information about your company. You should include your mission, history, and what sets you apart. For a Product Sales Proposal, emphasize your experience and reliability in delivering quality products.


This section lists all the products you are offering. Each product should be described clearly, with details on functionality and applications. The purpose here is to give a comprehensive view of what you have available.


List any additional items that can enhance the primary products. These might include extra components, attachments, or complementary items that improve the product's overall value. This can encourage up-selling.

Comparison Chart

Provide a visual comparison between your products and those of your competitors. Highlight areas where your products excel. This can help the customer see the clear benefits and value of choosing your offerings.

Awards and Achievements

Showcase any accolades or recognition your products or company have received. This can build credibility and trust, demonstrating that others have already validated the quality of your offerings.

Customer Service

Detail your customer service policies and support options available to clients. Explain how you handle inquiries, returns, and any issues that may arise. Good customer service can be a significant selling point.


Outline the warranty terms for your products. This should include what is covered, the duration of the warranty, and how customers can make claims. A strong warranty can reassure customers of the product's durability and your commitment to quality.

Examples of projects a Product Sales Proposal (Long) may be used for

This document can be used in many contexts and has various uses depending on the needs. Depending on your situation, customize the chapter list as needed using a Proposal Pack or the Professional bundle.

  • Selling new products to retailers
  • Proposing a product line to distributors
  • Offering products to end consumers
  • Introducing products to potential business partners
  • Responding to a request for proposal (RFP)
  • Launching a new product in the market
  • Showcasing products at trade shows or exhibitions
  • Pitching products to investors
  • Demonstrating product solutions to corporate clients
  • Presenting new product lines to existing clients
  • Marketing products to wholesalers
  • Offering seasonal or promotional product packages
  • Introducing limited edition products
  • Showcasing product updates or improvements
  • Selling products online through e-commerce proposals
  • Proposing bulk sales to large organizations
  • Presenting products for government contracts
  • Offering customized product solutions


Also Known As

The Product Sales Proposal (Long) may also be referred to in different ways or be used in more specialized situations, such as:

  • Product Sales Document
  • Sales Proposal Template
  • Comprehensive Sales Proposal
  • Product Marketing Proposal
  • Sales Pitch Document
  • Product Catalog Proposal
  • Sales Agreement
  • Product Presentation
  • Retail Sales Proposal
  • Product Offering Document



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Chapter Templates Used in the Product Sales Proposal (Long)

Cover Letter, Title Page, Table of Contents, Benefits, Features, Price List, Recommendations, About Us, Products, Accessories, Comparison Chart, Awards and Achievements, Customer Service, Warranty, Back Page

You use this this proposal for

  • General business proposal
  • Non-technical proposal
  • Product sales proposal

How to create the Product Sales Proposal (Long) with Proposal Pack Wizard

You can create this document using any of the logo-designed Proposal Packs. Pick any Proposal Pack with a logo design theme you like best; they will all work equally well. The Proposal Pack for Any Business is the pack with no extra added logos or colors - designed to be used plain or for you to customize with your logos and graphics.

The Proposal Pack design theme you purchase will determine the visual look of this template. The screenshot above only shows the plain generic design theme. Names and stories in examples are fictional; however, the templates are from real client use cases.

We include a library of chapters to be assembled based on your needs. All proposals are different and have different needs and goals. We designed Proposal Pack so you can customize the documents to suit your needs.

You will best create this document using the Proposal Pack Wizard - Expert Edition software to select this template and build it in the Proposal Pack logo design theme of your choice along with any desired customizations (such as adding additional chapters, removing unneeded chapters, changing the order of chapters, and importing your company logo). This template outlines a proposal for the described situation. Each user is responsible for typing in the actual content of the provided pages with their information to complete the proposal.

You create this template using the Wizard software with an entire Proposal Pack library and software. We include the Expert Edition of the software in the Proposal Kit Professional bundle. Microsoft Word for Windows is required to use the customizing software.

You can also edit Word document templates in other office software such as Word for Mac. We will assist Mac users in assembling this template - Product Sales Proposal (Long) - for their first project if they do not have the required platform to run the Wizard software.

We typically include more chapters in the templates than most people will need to give everyone more variety in the chapters they may need. You can trim down a long template by removing pages you do not need or combining multiple chapter topics into one page.

How to Build Templates Featured on Proposal Kit Website

Many people find the Proposal Kit website after searching for a specific proposal. Once you've purchased and installed the software, how do you build that template you found in the first place? This video shows you how to build any proposal you see on the Proposal Kit website.

Key Takeaways

  • The Product Sales Proposal (Long) is a selectable proposal template layout.
  • You can create unlimited custom variations of this template using a Proposal Pack or the Professional Bundle.
  • Using a Proposal Pack or Professional Bundle, you can automate quotes and other financial pages with a line-item database.
  • There are no ongoing subscription fees. You get lifetime unlimited use.
  • We made Proposal Kit for freelancers, small businesses, and non-profits.
  • Proposal Kit product content (templates, samples, software) is 100% written by humans.
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