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How to write your Franchise Selling Proposal

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Franchise Selling Sample ProposalView Franchise Selling Sample Proposal

This sample proposal is based on the same layout as this template and is included in every Proposal Pack. The visual design of the templates will match whichever Proposal Pack design you purchase. To get this template in a different design theme than shown in the sample, purchase any other Proposal Pack design theme and this template will be included.

You can create an editable Word version of this sample in any design theme of your choice including branded to your logo.

The Franchise Selling Proposal is an example of a proposal using Proposal Pack to pitch prospective franchisees on purchasing a franchise business. This is a good example to follow for anyone proposing to sell a business opportunity.

You can also create countless variations of this document to suit your needs using the included library of 2200+ chapters.
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Components of a Franchise Selling Proposal

There is no one-size-fits-all template for a franchise selling proposal. Proposal Kit templates can be customized as needed to fit any situation using the extensive chapter template library. Here are some key chapters typically included in this type of template. Use this template as your starting point and customize it as needed using the software included with each Proposal Pack or the Professional bundle.

Cover Letter

The Cover Letter serves as the introduction to your Franchise Selling Proposal. It should be personalized and include a brief overview of what is being proposed and why the recipient should be interested. In a Franchise Selling Proposal, it's important to highlight the unique selling points of the franchise and express enthusiasm about the business opportunity you are offering.

Executive Summary

The Executive Summary provides a concise snapshot of the entire proposal. It should include key information about the franchise opportunity, such as market potential, financial highlights, and the benefits of joining the franchise. This section aims to capture the reader's interest and encourage them to read further.

Your Investment

In the Your Investment section, you break down the financial commitment required to become a franchisee. Details should include initial franchise fees, ongoing royalties, and other costs like equipment or marketing. This chapter allows prospective franchisees to understand the financial requirements upfront.

Getting Started

The Getting Started chapter outlines the steps a new franchisee will take to launch their franchise. This can include timeline details, initial setup processes, and necessary resources. It's important to clearly illustrate the support the franchisor provides during this critical phase.

Training Plan

The Training Plan chapter describes the training programs available to new franchisees. It should cover the curriculum, duration, and any ongoing training or support. Highlighting a robust training plan can reassure prospective franchisees that they will be well-prepared to run their business successfully.


In the Demographics section, you present data about the target market for the franchise. This can include age, income, and lifestyle information about the potential customer base. This helps prospective franchisees understand who their customers will be and the market demand.

Market Demand

The Market Demand chapter provides an analysis of the demand for the franchise's products or services. It should include market trends, growth projections, and competitive landscape information. This chapter aims to convince potential franchisees of the viability and profitability of the franchise.


The Territory chapter defines the geographic area that the franchisee will operate in. It includes details about exclusive territories or market areas and any restrictions. Clear territory definitions help prevent conflicts and ensure franchisees understand their operational boundaries.


The Franchising chapter explains the franchising model and its benefits. It should cover the support and resources offered by the franchisor, the proven business model, and the advantages of being part of a larger network. This chapter reassures prospective franchisees of the stability and support they will receive.


The Requirements chapter outlines the qualifications needed to become a franchisee. This can include financial qualifications, experience, and personal attributes. Clearly stating these requirements helps to filter potential franchisees who are a good fit for the business.

Case Study

In the Case Study section, you present a success story of an existing franchisee. This can include background information, challenges faced, and the results achieved. Real-life examples can be very persuasive in demonstrating the potential success of the franchise.

Services Provided

The Services Provided chapter details the support services that the franchisor offers to franchisees. This can include marketing support, operational assistance, and technology systems. Highlighting these services shows the prospective franchisee the comprehensive support they will receive.

Business Development

The Business Development chapter outlines the strategies for growing the franchise business. It can include marketing plans, expansion strategies, and other initiatives aimed at increasing revenue and market presence. This chapter helps prospective franchisees understand the long-term growth potential.


The Disclosures section includes all the necessary legal and financial disclosures required by law. This might encompass franchise agreements, financial statements, and risk factors. Transparency in this chapter helps build trust and ensures compliance with regulatory requirements.

Examples of projects a Franchise Selling Proposal may be used for

This document can be used in many contexts and has various uses depending on the needs. Depending on your situation, customize the chapter list as needed using a Proposal Pack or the Professional bundle.

  • Pitching a new franchise concept to potential investors.
  • Presenting a franchise opportunity at franchise expos.
  • Providing detailed information to interested franchisees.
  • Offering a structured guide for franchise sales teams.
  • Assisting consultants who help clients find suitable franchises.
  • Supporting brokers who match clients with franchise opportunities.
  • Creating a formal document for bank loan applications.
  • Showcasing a franchise opportunity in business development meetings.
  • Using as a reference for legal and compliance reviews.
  • Serving as marketing collateral for franchise recruitment.
  • Providing a comprehensive overview to partners and stakeholders.
  • Offering as a training tool for new franchise sales team members.
  • Delivering as part of an online franchise information packet.
  • Presenting at franchise opportunity webinars or seminars.
  • Submitting to industry publications for franchise listings.
  • Sharing with prospective franchisees during the due diligence process.


Related To

The Franchise Selling Proposal may also be referred to in different ways or be used in more specialized situations, such as:

  • Franchise Opportunity Proposal
  • Franchise Investment Proposal
  • Business Franchise Offer
  • Franchise Business Plan
  • Franchising Pitch Document
  • Franchise Sales Proposal
  • Franchise Business Opportunity
  • Franchise Recruitment Document
  • Franchise Expansion Proposal
  • Franchise Opportunity Presentation


Product name:
Franchise Selling Proposal
Produced by:
Proposal Kit
Software › Computer Software › Business & Productivity Software
$79 USD
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Chapter Templates Used in the Franchise Selling Proposal

Cover Letter, Title Page, Table of Contents, Executive Summary, Your Investment, Getting Started, Training Plan, Demographics, Market Demand, Territory, Franchising, Requirements, Case Study, Services Provided, Business Development, Disclosures, Back Page

You use this this proposal for

  • General business proposal
  • Non-technical proposal
  • Buying and selling a business proposal
  • Business opportunity, partnership proposal
  • Janitorial, cleaning proposal
  • Franchising, vending proposal

How to create the Franchise Selling Proposal with Proposal Pack Wizard

You can create this document using any of the logo-designed Proposal Packs. Pick any Proposal Pack with a logo design theme you like best; they will all work equally well. The Proposal Pack for Any Business is the pack with no extra added logos or colors - designed to be used plain or for you to customize with your logos and graphics.

The Proposal Pack design theme you purchase will determine the visual look of this template. The screenshot above only shows the plain generic design theme. Names and stories in examples are fictional; however, the templates are from real client use cases.

We include a library of chapters to be assembled based on your needs. All proposals are different and have different needs and goals. We designed Proposal Pack so you can customize the documents to suit your needs.

You will best create this document using the Proposal Pack Wizard - Expert Edition software to select this template and build it in the Proposal Pack logo design theme of your choice along with any desired customizations (such as adding additional chapters, removing unneeded chapters, changing the order of chapters, and importing your company logo). This template outlines a proposal for the described situation. Each user is responsible for typing in the actual content of the provided pages with their information to complete the proposal.

You create this template using the Wizard software with an entire Proposal Pack library and software. We include the Expert Edition of the software in the Proposal Kit Professional bundle. Microsoft Word for Windows is required to use the customizing software.

How to Build Templates Featured on Proposal Kit Website

Many people find the Proposal Kit website after searching for a specific proposal. Once you've purchased and installed the software, how do you build that template you found in the first place? This video shows you how to build any proposal you see on the Proposal Kit website.

Key Takeaways

  • The Franchise Selling Proposal is a selectable proposal template layout.
  • You can create unlimited custom variations of this template using a Proposal Pack or the Professional Bundle.
  • Using a Proposal Pack or Professional Bundle, you can automate quotes and other financial pages with a line-item database.
  • There are no ongoing subscription fees. You get lifetime unlimited use.
  • We made Proposal Kit for freelancers, small businesses, and non-profits.
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You can also edit Word document templates in other office software such as Word for Mac. We will assist Mac users in assembling this template - Franchise Selling Proposal - for their first project if they do not have the required platform to run the Wizard software.
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