Skip to main content
Instagram Marketing Proposal Template Concepts
What's Included
All 2200 chapter templates
All 700 proposal layouts
All 200 completed samples
Novice quoting software
All 340 contract templates
All 110 project templates
Expert quoting software
Document branding features

How to write your Instagram Marketing Proposal Template

With a Proposal Pack, you can create variations of this document of any length to suit your specific needs. This template is built using the Proposal Pack Wizard software included with any Proposal Pack or the Proposal Kit Professional bundle.

We typically include more chapters in the templates than most people will need to give everyone more variety in the chapters they may need. You can trim down a long template by removing pages you do not need or combining multiple chapter topics into one page.

Proposal Pack for Any Business

( Design themes, color schemes, fonts, and images are all customizable )

This set of chapters was selected to craft a detailed and compelling proposal aimed at clients looking for Instagram marketing services. The document was created to outline the strategy, benefits, and cost-effectiveness of hiring a business to manage Instagram marketing campaigns, enhancing brand visibility and engagement on the social platform.

You can also create countless variations of this document to suit your needs using the included library of 2200+ chapters.
Quote Image What Our Clients Say

This is the easiest package I have used to put together a deal. Select a template, type in a few details, proof read, save to file, email to prospect. It just doesn’t get any easier. If you want to save time and money, I recommend you seriously investigate Proposal Pack Wizard, and take some of the stress out of your life."

Peter Safe
Certified SEO Copywriter

20% Off Discount

Produced by:
Proposal Kit
Software › Computer Software › Business & Productivity Software
$79 USD
Product Id:
20% Off Code:

Add To Cart   Proposal Pack for Any Business

Add To Cart   Proposal Kit Professional Bundle

Proposal Kit Reviews Image4.7 stars, based on 843 reviews

Popular Proposal Pack Design Themes

The Proposal Pack for Any Business is a plain text design theme that does not include a visual design theme with logos or background photos. These design themes are commonly used to create this template. Any Proposal Pack can be used to create this template. Select a design theme based on your personal preferences for the visual look of the templates.

Use Cases for the Instagram Marketing Proposal Template

  • Pitching Instagram marketing services to a new client.
  • Proposing a specific Instagram campaign to an existing client.
  • Submitting a competitive bid for a social media management contract.
  • Showcasing the capabilities of a marketing firm specializing in social media.
  • Explaining the benefits of targeted ads and sponsored content on Instagram.
  • Renewing or updating an ongoing Instagram marketing agreement.
  • Offering bundled social media management services including Instagram.
  • Responding to a request for proposal (RFP) for social media marketing.
  • Detailing a cross-platform marketing strategy that highlights Instagram.
  • Educating potential clients about the impact of effective Instagram marketing.

Chapters Suggested for the Instagram Marketing Proposal Template

Cover Letter, Title Page, Table of Contents, Executive Summary, Introduction, Needs Assessment, Goals and Objectives, Social Media Analysis, Project Plan, Services Provided, Cost Summary, Marketing Plan, Company History, Team and Credentials, Portfolio, Testimonials, Terms and Conditions, Back Page

Copy and paste this chapter list into the Proposal Pack Wizard's 'Select by AI' screen to build the Instagram Marketing Proposal Template. The Wizard is included with any Proposal Pack or the Proposal Kit Professional.

While the chapter list for this layout has been AI-generated, the Word template that the Proposal Kit software will create is 100% human-written content.

Components of the Instagram Marketing Proposal Template

Creating the Instagram Marketing Proposal Template involves assembling several chapters and filling them in with your details. While there's no one-size-fits-all template for every situation, Proposal Kit offers layouts that can be customized using its extensive chapter template library. The Wizard software builds this template for you, customized to your needs. The Wizard software is included in every Proposal Pack and the Proposal Kit Professional. You can customize this list of chapters as needed in the Wizard software, such as adding additional chapters, removing chapters, and changing the order of chapters.

Cover Letter

The cover letter serves as the introduction to the proposal, personally addressing the client to provide a brief overview of what the proposal contains and expressing the commitment and excitement of the service provider in potentially managing the client's Instagram marketing needs.

Title Page

This page presents the name of the proposal, the name of the client, and the date of submission. It sets the professional tone and formally introduces what the document is about.

Table of Contents

A structured list of all the chapters included in the proposal, allowing the client easy navigation throughout the document.

Executive Summary

A concise summary that highlights the key points of the proposal, including the main strategies and expected results of the Instagram marketing campaign. This chapter aims to captivate interest and encourage the reader to delve deeper into the details.


This chapter introduces the need for specialized Instagram marketing, discussing current trends in social media and the specific benefits of focusing on Instagram for business growth.

Needs Assessment

Analyzes the client's current social media presence and identifies specific areas where Instagram marketing can be improved or needs to be initiated.

Goals and Objectives

Clearly outlines what the Instagram marketing campaign aims to achieve, setting specific, measurable goals such as increasing follower engagement or boosting brand awareness.

Social Media Analysis

Presents data and analysis on current market trends, competitive analysis, and where the client stands in comparison to competitors on Instagram.

Project Plan

Details the step-by-step plan on how the goals will be achieved, including timelines, key actions, and resources needed.

Services Provided

Describes all services that will be provided, such as content creation, account management, and analytic reporting. This chapter helps the client understand the scope of services offered.

Cost Summary

Provides a detailed breakdown of the costs associated with the Instagram marketing campaign. The Proposal Kit software helps automate this data through its line-item database.

Marketing Plan

This chapter outlines the marketing strategies to be used in the campaign, including targeted advertising, influencer partnerships, and sponsored content.

Company History

Shares the history and background of the marketing firm, establishing credibility and showcasing past successes and growth.

Team and Credentials

Introduces the team members involved in the project, highlighting their skills, experience, and roles in ensuring the campaign's success.


A visual and descriptive representation of past projects that are similar in nature to the proposed campaign, demonstrating the firm's experience and success in Instagram marketing.


Features positive reviews and endorsements from previous clients, providing social proof and reinforcing the trustworthiness and effectiveness of the service provider.

Terms and Conditions

Outlines the legal and operational terms governing the project, including payment terms, project scope, and any other contractual details that protect both parties.

Back Page

The final page of the proposal, often containing contact information, additional notes, and a polite thank you message to the client for considering the proposal.

This template is also referred to as

  • Instagram Advertising Proposal
  • Social Media Marketing Plan
  • Instagram Campaign Strategy Proposal
  • Digital Marketing Proposal
  • Online Brand Promotion Template
  • Social Network Marketing Pitch
  • Instagram Content Services Proposal
  • Social Media Consultancy Proposal
  • Visual Marketing Plan Template
  • Instagram Influencer Campaign Proposal

How to create the Instagram Marketing Proposal Template with Proposal Pack Wizard

You can create this document using any of the logo-designed Proposal Packs. Pick any Proposal Pack with a logo design theme you like best; they will all work equally well. The Proposal Pack for Any Business has no extra logos or colors added. It is designed to be used plainly or customized with your logos and graphics.

This is a recipe for a template you can build in the Proposal Pack Wizard software using any of the Proposal Pack design themes. This template uses a new feature in the Wizard software for creating templates based on lists of chapters selected by the Business Proposal Outline Creator for Proposal Kit OpenAI GPT. We've used the GPT to generate this template recipe that you can paste into the Wizard's 'Select by AI' screen when selecting the templates for your project document. This Wizard feature will auto-select all the chapters generated by the GPT and map any mismatches to Proposal Kit chapter templates as best possible. This is a new experimental feature of the Proposal Pack Wizard software.

See this article, How to Streamline Your Business with AI Proposal Writer Tools, for more details on using ChatGPT to create your proposal outlines that can then be made by the Proposal Kit software.

If you have a ChatGPT Plus subscription for custom GPTs, use the Business Proposal Outline Creator for Proposal Kit OpenAI GPT to generate custom proposal chapter lists.

The Proposal Pack design theme you purchase will determine the visual look of this template. The screenshot above only shows the plain generic design theme.

We include a library of chapters to be assembled based on your needs. All proposals are different and have different needs and goals. We designed the Proposal Packs so you can customize the documents to suit your needs.

You will best create this document using the Proposal Pack Wizard - Expert Edition software to select this template and build it in the Proposal Pack logo design theme of your choice along with any desired customizations (such as adding additional chapters, removing unneeded chapters, changing the order of chapters, and importing your company logo). This template outlines a proposal for the described situation. Each user is responsible for typing in the actual content of the provided pages with their information to complete the proposal.

You create this template using the Wizard software, which includes the entire Proposal Pack library and software. We include the Expert Edition of the software in the Proposal Kit Professional bundle. Microsoft Word for Windows is required to use the customizing software.

How to Build Proposal Template from an AI Outline

This video shows how to build a Word format proposal template using the Proposal Pack Wizard software from an AI-generated outline. This video is illustrated with pre-created AI outlines of chapters that are pasted into the Wizard software, which then generates a Word document from the outline.

Key Takeaways

  • The Instagram Marketing Proposal Template is built using a Proposal Pack or the Professional bundle using the included Wizard software.
  • You can create unlimited custom variations of this template.
  • The Wizard software automates quotes and other financial pages with a line-item database.
  • There are no ongoing subscription fees. You get lifetime unlimited use.
  • Proposal Kit is made for freelancers, small businesses, and non-profits.
  • Proposal Kit product content (templates, samples, software) is 100% written by humans.
Proposal Kit LogoPublished by Proposal Kit, Inc.
© 1997 - 2024, Proposal Kit, Inc. All rights reserved. Privacy Policy.