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Brand Influencer Proposal Template Concepts
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How to write your Brand Influencer Proposal Template

With a Proposal Pack, you can create variations of this document of any length to suit your specific needs. This template is built using the Proposal Pack Wizard software included with any Proposal Pack or the Proposal Kit Professional bundle.

We typically include more chapters in the templates than most people will need to give everyone more variety in the chapters they may need. You can trim down a long template by removing pages you do not need or combining multiple chapter topics into one page.

Proposal Pack for Any Business
This document was created for a brand or agency seeking to partner with influencers to promote their products or services. It outlines the scope of the partnership, terms, and potential benefits for both parties, aiming to secure a formal agreement with the influencer.

You can also create countless variations of this document to suit your needs using the included library of 2200+ chapters.
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Product name:
Brand Influencer Proposal Template
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Proposal Kit
Software › Computer Software › Business & Productivity Software
$79 USD
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Popular Proposal Pack Design Themes

The Proposal Pack for Any Business is a plain text design theme that does not include a visual design theme with logos or background photos. These design themes are commonly used to create this template. Any Proposal Pack can be used to create this template. Select a design theme based on your personal preferences for the visual look of the templates.

Use Cases for the Brand Influencer Proposal Template

  • A company launching a new product and wanting to engage influencers for promotion.
  • A fashion brand seeking to establish a long-term partnership with lifestyle influencers.
  • A tech startup looking to promote its latest app through tech-savvy influencers.
  • A health and wellness company aiming to expand its reach through fitness influencers.
  • A beauty brand interested in creating how-to content with beauty influencers.
  • A travel agency wanting to promote exotic destinations through travel influencers.
  • A food and beverage company seeking food bloggers to create recipe content.
  • A non-profit organization aiming to spread awareness through influential social figures.
  • An educational service looking to attract young adults through educational influencers.
  • A luxury brand aiming to enhance its image and reach through high-end fashion influencers.

Chapters Suggested for the Brand Influencer Proposal Template

Cover Letter, Title Page, Table of Contents, Executive Summary, Needs Assessment, Influence Marketing, Branding, Target Audience, Marketing Plan, Social Media Plan, Cost Summary, Timeline, About Us, Credentials, Testimonials, Terms and Conditions, Contact Information

Copy and paste this chapter list into the Proposal Pack Wizard's 'Select by AI' screen to build the Brand Influencer Proposal Template. The Wizard is included with any Proposal Pack or the Proposal Kit Professional.

While the chapter list for this layout has been AI-generated, the Word template that the Proposal Kit software will create is 100% human-written content.

Components of the Brand Influencer Proposal Template

Creating the Brand Influencer Proposal Template involves assembling several chapters and filling them in with your details. While there's no one-size-fits-all template for every situation, Proposal Kit offers layouts that can be customized using its extensive chapter template library. The Wizard software builds this template for you, customized to your needs. The Wizard software is included in every Proposal Pack and the Proposal Kit Professional. You can customize this list of chapters as needed in the Wizard software, such as adding additional chapters, removing chapters, and changing the order of chapters.

Cover Letter

The Cover Letter serves as an introduction to the proposal, where the company or brand addresses the influencer directly. This letter should highlight the main reason for reaching out and summarize the potential benefits of the partnership. It is a personal touch that sets the tone for the proposal.

Title Page

The Title Page includes essential information such as the proposal's title, the name of the influencer, and the company or brand's name, along with the date of the proposal. This page acts as the front face of the document.

Table of Contents

The Table of Contents provides an organized list of all the sections and chapters included in the proposal. It helps the reader navigate the document easily and find specific information quickly.

Executive Summary

The Executive Summary offers a concise overview of the proposal, summarizing the primary goals of the partnership, expected outcomes, and the mutual benefits for both the influencer and the brand. It captures the essence of the proposal and the strategic fit between both parties.

Needs Assessment

In the Needs Assessment chapter, the brand outlines the specific needs or challenges that the partnership with the influencer aims to address. This could range from increasing brand awareness to launching a new product. This section helps in aligning the influencer's capabilities with the brand's objectives.

Influence Marketing

This section delves into the specifics of how influencer marketing will be utilized in the campaign. It discusses the role of the influencer in depth and how their influence will be pivotal in achieving the marketing goals set out by the brand.


The Branding section describes the brand's identity, values, and the image they want to project through the partnership. This ensures that the influencer understands the brand's ethos and can maintain consistency in messaging.

Target Audience

In this chapter, the proposal outlines the demographic and psychographic characteristics of the audience that the brand aims to reach. Understanding the Target Audience helps tailor the content that the influencer will create to maximize impact.

Marketing Plan

The Marketing Plan details the strategy and specific activities planned under the partnership. It includes campaign goals, key messaging, anticipated channels, and methods of execution. This plan helps synchronize efforts and expectations.

Social Media Plan

The Social Media Plan outlines how various social media platforms will be used in the campaign. It specifies the type of content, posting schedule, and engagement strategies aimed at maximizing reach and interaction on social platforms.

Cost Summary

In the Cost Summary, all expected costs associated with the influencer partnership are detailed. The Proposal Kit software can help automate this data using a line-item database, ensuring accuracy and clarity in budgeting.


This section presents a chronological plan that outlines key milestones and deadlines for the campaign. The Timeline helps both parties stay on track and manage expectations throughout the partnership's duration.

About Us

The About Us chapter provides background information about the company or brand, detailing its history, mission, and achievements. This helps build credibility and trust with the influencer.


In the Credentials section, the brand can showcase past successful partnerships and campaigns that demonstrate their experience and reputation in the industry. This builds confidence in the brand's capabilities.


The Testimonials chapter includes endorsements from previous partners or clients, providing real-world proof of the brand's effectiveness and professionalism. This social proof can be influential in a positive decision-making process.

Terms and Conditions

This crucial chapter outlines the legal and operational terms of the partnership, including payment terms, deliverable expectations, and other contractual details. Clear Terms and Conditions help prevent misunderstandings and ensure a smooth collaboration.

Contact Information

The final section provides all necessary contact details for the brand, ensuring the influencer knows how to reach out with questions or for further discussions. This includes addresses, phone numbers, and email contacts.

This template is also referred to as

  • Influencer Collaboration Proposal
  • Social Media Marketing Proposal
  • Influencer Campaign Plan
  • Brand Partnership Proposal
  • Digital Marketing Proposal
  • Content Creator Sponsorship Plan
  • Influencer Agreement Template
  • Social Media Influencer Contract
  • Endorsement Proposal Template
  • Celebrity Endorsement Proposal

How to create the Brand Influencer Proposal Template with Proposal Pack Wizard

You can create this document using any of the logo-designed Proposal Packs. Pick any Proposal Pack with a logo design theme you like best; they will all work equally well. The Proposal Pack for Any Business has no extra logos or colors added. It is designed to be used plainly or customized with your logos and graphics.

This is a recipe for a template you can build in the Proposal Pack Wizard software using any of the Proposal Pack design themes. This template uses a new feature in the Wizard software for creating templates based on lists of chapters selected by the Business Proposal Outline Creator for Proposal Kit OpenAI GPT. We've used the GPT to generate this template recipe that you can paste into the Wizard's 'Select by AI' screen when selecting the templates for your project document. This Wizard feature will auto-select all the chapters generated by the GPT and map any mismatches to Proposal Kit chapter templates as best possible. This is a new experimental feature of the Proposal Pack Wizard software.

See this article, How to Streamline Your Business with AI Proposal Writer Tools, for more details on using ChatGPT to create your proposal outlines that can then be made by the Proposal Kit software.

If you have a ChatGPT Plus subscription for custom GPTs, use the Business Proposal Outline Creator for Proposal Kit OpenAI GPT to generate custom proposal chapter lists.

The Proposal Pack design theme you purchase will determine the visual look of this template. The screenshot above only shows the plain generic design theme.

We include a library of chapters to be assembled based on your needs. All proposals are different and have different needs and goals. We designed the Proposal Packs so you can customize the documents to suit your needs.

You will best create this document using the Proposal Pack Wizard - Expert Edition software to select this template and build it in the Proposal Pack logo design theme of your choice along with any desired customizations (such as adding additional chapters, removing unneeded chapters, changing the order of chapters, and importing your company logo). This template outlines a proposal for the described situation. Each user is responsible for typing in the actual content of the provided pages with their information to complete the proposal.

You create this template using the Wizard software, which includes the entire Proposal Pack library and software. We include the Expert Edition of the software in the Proposal Kit Professional bundle. Microsoft Word for Windows is required to use the customizing software.

How to Build Proposal Template from an AI Outline

This video shows how to build a Word format proposal template using the Proposal Pack Wizard software from an AI-generated outline. This video is illustrated with pre-created AI outlines of chapters that are pasted into the Wizard software, which then generates a Word document from the outline.

Key Takeaways

  • The Brand Influencer Proposal Template is built using a Proposal Pack or the Professional bundle using the included Wizard software.
  • You can create unlimited custom variations of this template.
  • The Wizard software automates quotes and other financial pages with a line-item database.
  • There are no ongoing subscription fees. You get lifetime unlimited use.
  • Proposal Kit is made for freelancers, small businesses, and non-profits.
  • Proposal Kit product content (templates, samples, software) is 100% written by humans.
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