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How to write your SWOT Analysis Report

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This set of templates was selected for the creation of a comprehensive SWOT analysis (Strengths, Weaknesses, Opportunities and Threats).

You can also create countless variations of this document to suit your needs using the included library of 2200+ chapters.
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Components of a SWOT Analysis Report

There is no one-size-fits-all template for a swot analysis report. Proposal Kit templates can be customized as needed to fit any situation using the extensive chapter template library. Here are some key chapters typically included in this type of template. Use this template as your starting point and customize it as needed using the software included with each Proposal Pack or the Professional bundle.


The Introduction chapter sets the stage for the SWOT Analysis Report. It provides an overview of the purpose and scope of the report, explaining why the SWOT analysis is being conducted and what is hoped to be achieved by it.

SWOT Analysis

The SWOT Analysis chapter offers a general overview of the SWOT framework. It explains the concepts of Strengths, Weaknesses, Opportunities, and Threats, and how these elements interrelate to give a comprehensive picture of the subject being analyzed.


In the Strengths chapter, specific internal advantages and positive attributes of the organization or project are detailed. This might include unique resources, capabilities, or any other factors that give a competitive edge.


The Weaknesses chapter identifies internal areas of improvement or limitations. This could cover anything from organizational shortcomings to resource constraints that may hinder progress or success.


The Opportunities chapter focuses on external factors that the organization or project could exploit to its advantage. This could be market trends, regulatory changes, or any other external circumstances that provide growth potential.


In the Threats chapter, the report outlines external challenges and risks that could negatively impact the organization or project. These might include economic downturns, competitive pressures, or other external obstacles.


The Evaluation chapter assesses the findings from the SWOT analysis. It discusses the significance of each Strength, Weakness, Opportunity, and Threat, and how they collectively impact the planning process.


The Summary chapter recaps the main points of the SWOT analysis. It offers a concise synthesis of the strengths, weaknesses, opportunities, and threats, and provides a final insight into the overall assessment.


The Definitions chapter provides explanations for any specialized terms or jargon used in the SWOT Analysis Report. This ensures that all readers, regardless of their prior knowledge, can understand the report.

List of Illustrations

The List of Illustrations chapter includes any charts, graphs, or other visual aids used throughout the report. This makes it easier for readers to reference and understand the data presented.

Related Documents

The Related Documents chapter lists any other relevant reports, studies, or documents that complement the SWOT Analysis Report. This offers readers additional resources for further understanding or context.


The Appendices chapter includes any supplementary material that supports the main content of the SWOT Analysis Report. This could be raw data, detailed calculations, or any other additional information.

Examples of projects a SWOT Analysis Report may be used for

This document can be used in many contexts and has various uses depending on the needs. Depending on your situation, customize the chapter list as needed using a Proposal Pack or the Professional bundle.

  • Assessing a company's competitive position in the market
  • Identifying strengths and weaknesses of a new product
  • Evaluating potential business acquisitions
  • Planning business initiatives
  • Analyzing market opportunities and threats
  • Improving organizational performance
  • Supporting risk management processes
  • Preparing for board or stakeholder meetings
  • Conducting due diligence for investment
  • Enhancing project management strategies
  • Formulating marketing strategies
  • Guiding research and development focus
  • Developing training and development programs
  • Supporting grant or funding applications
  • Informing policy-making decisions
  • Benchmarking against competitors


Also Known As

The SWOT Analysis Report may also be referred to in different ways or be used in more specialized situations, such as:

  • Competitive Analysis
  • Strategic Planning
  • Business Evaluation
  • Market Assessment
  • Risk Analysis
  • Organizational Review
  • Opportunity Identification
  • Threat Assessment
  • Strengths and Weaknesses
  • SWOT Framework



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Chapter Templates Used in the SWOT Analysis Report

Title Page, Table of Contents, Introduction, SWOT Analysis, Strengths, Weaknesses, Opportunities, Threats, Evaluation, Summary, Definitions, List of Illustrations, Related Documents, Appendices, Back Page

You use this this proposal for

  • Non-technical proposal
  • Business document, study, plan, report

How to create the SWOT Analysis Report with Proposal Pack Wizard

You can create this document using any of the logo-designed Proposal Packs. Pick any Proposal Pack with a logo design theme you like best; they will all work equally well. The Proposal Pack for Any Business is the pack with no extra added logos or colors - designed to be used plain or for you to customize with your logos and graphics.

The Proposal Pack design theme you purchase will determine the visual look of this template. The screenshot above only shows the plain generic design theme. Names and stories in examples are fictional; however, the templates are from real client use cases.

We include a library of chapters to be assembled based on your needs. All proposals are different and have different needs and goals. We designed Proposal Pack so you can customize the documents to suit your needs.

You will best create this document using the Proposal Pack Wizard - Expert Edition software to select this template and build it in the Proposal Pack logo design theme of your choice along with any desired customizations (such as adding additional chapters, removing unneeded chapters, changing the order of chapters, and importing your company logo). This template outlines a proposal for the described situation. Each user is responsible for typing in the actual content of the provided pages with their information to complete the proposal.

You create this template using the Wizard software with an entire Proposal Pack library and software. We include the Expert Edition of the software in the Proposal Kit Professional bundle. Microsoft Word for Windows is required to use the customizing software.

You can also edit Word document templates in other office software such as Word for Mac. We will assist Mac users in assembling this template - SWOT Analysis Report - for their first project if they do not have the required platform to run the Wizard software.

We typically include more chapters in the templates than most people will need to give everyone more variety in the chapters they may need. You can trim down a long template by removing pages you do not need or combining multiple chapter topics into one page.

How to Build Templates Featured on Proposal Kit Website

Many people find the Proposal Kit website after searching for a specific proposal. Once you've purchased and installed the software, how do you build that template you found in the first place? This video shows you how to build any proposal you see on the Proposal Kit website.

Key Takeaways

  • The SWOT Analysis Report is a selectable proposal template layout.
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