Sale of Business and Assets Sample Proposal
Sale of Business Assets and Intellectual Property
If you’ve ever wanted to move to the beautiful island of Oahu in Hawa if you’ve ever wanted to go into the fine art business and sell your products to appreciative customers around the world, this is your chance. You should find all the basic information you need to know about Celestino Ceramics within this package. Serious prospective buyers may contact us for copies of tax returns, assessments, and evaluations, as well as to view our real properties and all assets for sale.
Celestino Ceramics is thriving business, located just outside of Honolulu, Hawa in the prime tourist locale of Aiea. We design, produce and sell fine ceramics, artwork, and jewelry. Our products are sold around the world, and we’ve patented two special glazes and copyrighted multiple designs that make our products unique.
Sales of our products average $375 $450K per year. We also teach ceramics to dozens of local students each year in our studio. Lessons and sales of materials and kiln services to students brings us another $17K $25K each year.
Mariah Celestino founded the business in and has successfully run it as family enterprise since then. It’s been wonderful and profitable experience. But now Mariah and her husband Neal Ashland are ready to retire, board their 37 foot sailboat and cruise the Pacific. So Celestino Ceramics, with all its assets and valuable brands and trademarks, is up for sale.
The business has always been money maker. Real estate, equipment and inventory is valued at close to $2 million dollars. The intellectual property—brands, copyrights, trademarks, patents—will bring revenue far into the future. The Celestino Ashland family has intentionally kept the business small, but Celestino Ceramics has the potential to expand its lines and its market whenever the owner chooses to do so.
Thus we are asking price of approximately $2.75 million dollars for Celestino Ceramics. Due to our constantly fluctuating inventory of products and supplies, the exact price will be determined at the time of sale. Following is list of major assets owned by Celestino Ceramics.
- 1321 Seaside Court, Aiea, HI – Our retail outlet store $670,900.00 Seaside Court, Aiea, HI – Our studio and production facilities $895,500.00
- One Mekelsen 11’ Front loading commercial ceramics kiln $7,150.00
- One Mekelsen 7.5’ Front loading commercial ceramics kiln $5,750.00
- Two Takin top loading ceramics kilns for student use $5,800.00 Custom made counters, shelves, racks, and cabinets in studio and outlet store $62,500.00
- Four SKR electric pottery wheels $3198.00
- Three SKR electric pottery wheels $2130.00
- One wheelchair accessible SKR electric pottery wheel $895.00
- TuffStuff 8000 lb Forklift $10,750.00
- H657 Poly Strapping Machine $725.00
Dinnerware, vases, artwork, jewelry, shipping materials, ceramic manufacturing and glazing materials, office materials, furniture, and equipment—as our inventory is currently changing, this value is to be determined at the time of sale.
Celestino Ceramics has reserved the following URLs for our business. Celestinoceramics.com – This is our principal website with product and service offerings and secure internet ordering and credit card processing capabilities. Other URLs listed below are redirected to this website.
We maintain list of over 12,000 clients who have purchased our products. Over the years, many of these customers have purchased replacement pieces for dinnerware sets, and many have purchased additional new items as well. In addition, we have list of more than 30,000 prospective buyers, selected by their records of purchasing home décor or jewelry items over the internet.
We also maintain list of over students who have taken our classes. Many of these students or their friends or family members sign up for additional classes, and many have purchased our products as well. We do both email and direct mail marketing to these lists.
See separate Intellectual Property page for information on trademarks, patents, and copyrights. Over the last years, Celestino Ceramics has developed, registered, and protected the following intellectual property rights. These intellectual property rights distinguish Celestino Ceramics wares from competitors and protect against cheap copies of our products, and are thus valuable components of this business for sale.
- Celestino Ceramics logo
- Celestino SunRise line of dinnerware
- Celestino SunSet line of dinnerware
- Celestino Sophisticate line of jewelry
- Aiea Aurora line of ceramic and glass art pieces
Manufacturing process and ingredients for the Celestino Violet Night glaze and manufacturing process and ingredients for the Celestino Aquamar glaze.
- Design for the Celestino SunRise line of dinnerware
- Design for the Celestino SunSet line of dinnerware
- All designs for the Celestino Sophisticate line of jewelry
- All designs for the Aiea Aurora line of ceramic and glass art pieces
- Celestino Ceramics calendars and catalogs
Celestino Ceramics has formed strategic partnerships with the following companies to market and distribute our wares, and to supply us with the special materials we require to create our products. These relationships ensure that Celestino Ceramics products are recognized and valued in countries around the world. L’Arte Internationale LAI Paris, France This luxury art store displays and sells our products. We have done business with LAI for nearly years now.
LAI sells $98,000 $140,000 worth of our products each year and receives 39% commission for their sales. Many of the richest families from the Middle East do their shopping for art and other luxury home items in Paris each year. LAI is our conduit into this market and for Europe in general.
Sol Tropique Boutiques, San Francisco, California This is home décor and art outlet that specializes in items with tropical flavor. Sol Tropique has two outlets in San Francisco. They average $85,000 $97,000 in sales of our products each year and receive 32% commission for their sales.
Sol Tropique stores are situated in two excellent locations to take advantage of San Francisco’s international tourist trade. Elegantissimo Décor, New York, New York This store sells the finest in home furnishings, artwork and other home décor items. We have worked with Elegantissimo for years now. They average $135,000 $150,000 in sales of our products each year, with 39% commission for their sales.
Elegantissimo is our gateway to the east coast market of the United States and Canada. They feature our dinnerware and home décor products in their catalog as well as in their stores. Magic Mineral Art Supply, Inc. This Nevada company supplies the minerals and other chemicals that we use for all our glazes, including our trademarked Celestino glazes.
We find their products to be reliably pure of content, which is rare commodity in mineral materials. We have done business with Magic Mineral Art Supply for years, and receive free shipping for being such long term partner. Verry Clay Products This California company supplies the five types of clay we use to create our products. We have found their products to be reliably fine grained and free of major lumps and air bubbles.
We have done business with Verry Clay for years, and receive free shipping for being such long term partner. Celestino Ceramics is up for sale. Our partnership with Celestino Ceramics has been one of the most successful deals we’ve ever made.
We don’t know what we’d do for our displays without the Celestino SunSet and SunRise lines of dinnerware. And you have no idea how many women are walking around the U.S. wearing Celestino Sophisticate earrings and necklaces. So we want to assure the new owner of Celestino Ceramics that we are most eager to continue in our present arrangement with the company. We look forward to long and prosperous future selling your beautiful products.
We have experienced long and fruitful partnership with Celestino Ceramics. Their products are centerpieces of our Paris store. Many wealthy Europeans and customers from the Middle East have purchased Celestino dinnerware. The tropical patterns are unique and desirable for these clients.
While we understand Mariah Celestino’s desire to retire, we hope the new owner of Celestino Ceramics will continue to produce the same fine products, and will want us to continue to showcase and distribute these products overseas. We look forward to continuing our relationship with Celestino Ceramics under new ownership, and believe that both our companies will continue to enjoy successful and financially rewarding future. To The Prospective Buyer of Celestino Ceramics.
We at Elegantissimo Décor in New York want you to know that we intend to continue doing business with Celestino Ceramics under new ownership. The Celestino dinnerware lines and beautiful vases are regularly featured in our store and in our catalogs, and our relationship with Celestino Ceramics has been long and profitable partnership. We hope to continue this relationship far into the future. We wish the Celestino Ashland family all the best in their retirement and we look forward to doing prosperous business with the new owners, whoever they may be.
About Us – Celestino Ceramics has been in business for years in its current location in Aiea on the island of Oahu, Hawa.
As our sign says, we sell "Heavenly Art for Your Home."
The Celestino dinnerware and vases with unique blue purple and blue green Celestino glazes are known throughout the world. Our pieces have won the All Around Achievement Award at the International Ceramics Festival in 2009, the Margret Berchon Award at the European Pottery Competition in 2008, and Best in Show at the American Hand Art Festival for three years running 2006 2009. Celestino Ceramics was founded in by Mariah Celestino and currently employs eight people in Aiea, Hawa. Celestino Ceramics is headquartered in Aiea, Hawa but has partnerships with galleries in Paris, San Francisco, and New York to display its creations.
We sell through these four outlets as well as through our web site www.celestinoceramics.com. We ship our wares around the world. Products – Fine pottery and porcelain wares, including dinnerware, art pieces, and jewelry.
Services – Introductory and advanced ceramics classes and kiln firing services at our studio in Aiea. How to Contact Celestino Ceramics If you are interested in purchasing this company, please contact us at Celestino Ceramics. We wish to announce that our successful and well known business—Celestino Ceramics— is now available for purchase. If you’ve ever wanted to move to the beautiful island of Oahu in Hawa if you’ve ever wanted to go into the fine art business and sell your products to appreciative customers around the world, this is your chance.
We’ve done all the hard work for you—Celestino Ceramics is well established and connected and owns trademarks, patents, and copyrights that will protect its profitability for the future. We hate to say goodbye to this incredible business venture, but the time has come for us to retire and pass the torch to more energetic entrepreneurial team. You should find all the basic information you need to know about Celestino Ceramics within this package. Serious prospective buyers may contact us for copies of tax returns, assessments, and evaluations, as well as to view our real properties and all assets for sale.