that I bought the Proposal Pack. The reaction from my existing clients has been great! They are very impressed with how detailed and professional my new business proposals are."
March 20xx Sandra Welleston Chair Bascom Foundation 2000 Bakerview Drive Suite Marktown MO Dear Ms. Welleston I represent the Slocum Community Farm Project. We are group of five individuals committed to developing jointly owned organic farm that will serve the local community with sales of organic produce and leases of family gardening plots. One of our group Beverly Lawson recently inherited the property we intend to use for our farm and now we seek $40 in funding to convert the property for our intended use—growing organic fruits and vegetables for local sale as well as creating community garden plots that urbanites can lease on yearly basis to complement the county’s overloaded program.
We have strong community support investors from the local area and the pledges of restaurants and farmers markets to accept our produce after harvest. We strongly believe our business plan has been thoroughly outlined and will meet or exceed all of your funding requirements. We look forward to meeting with you to show you our plans and answer any questions you may have. Thank you for your consideration. Sincerely Frieda Caswell Representative Slocum Community Farm Project 555 555 5555 fcaswell@SlocumFarmProject.org www.SlocumFarmProject.org Slocum Community Farm Project
P.O. Box Marktown MO PH 555 555 5555 FX 555 555 5556 www.SlocumFarmProject.org Prepared for. Sandra Welleston Chair Bascom Foundation
Prepared by. Frieda Caswell Representative The Slocum Community Farm Project is seeking $40 in funding to convert recently inherited property into community based organic farm. March 20xx www.SlocumFarmProject.org Funding the Slocum Community Farm Project Proposal Number.
There is already large market demand in Winover County for community supported cooperative agriculture as demonstrated both through local community garden programs where urban dwellers can reserve space within public garden to grow their own produce; and through subscriptions to CSA programs where families pay local farmers to deliver boxes of fresh produce to them on regular basis. In addition the demand for fresh produce in local markets increases each year as well as the demand from local restaurants for fresh produce. We’ve provided some details below. Community Garden Patch Demand In the previous year the county community garden program had garden spaces available at price of $75 per year and applicants. This year in spite of price rise of 33.3% to $100 per year the county had applicants for the same garden spaces. Clearly the county needs more space for community gardens. We plan to offer spaces at $125 year and supply tools for communal use to accommodate these urban farmers. We will also sell seeds plants fertilizers and other products to these customers. CSA Share Subscription Programs The local farmers who sell CSA shares within our county reported 120% increase in annual subscriptions from the previous year. They anticipate even more customers next year and are currently struggling to meet demand. After we have established our crops we plan to sell CSA shares to cash in on this growing trend of buying local fresh food. Farmers Markets Our four county farmers markets are booming. Direct sales to customers last year through farmers markets were estimated to be near $1 million dollars and are expected to grow. We will establish outlets at all four farmers markets and sell our produce there. As our farm will be located at major crossroads we also plan to sell our produce in our own on site produce stand. Local Restaurants Our research shows that when restaurants can advertise "fresh local" food they attract more customers and the local menu items outsell other menu items two to one. Local restaurants owners need more suppliers of fresh fruits and vegetables for their businesses. Summary The trends of eating fresh fruits and vegetables and buying local are expected to continue to grow over the next decade. Our cooperative farm plans to cash in on these trends and deliver what the market wants. Detailed below is the Return on Investment ROI analysis for the project. The costs for the development operations and ongoing maintenance of the project vs. the benefits are summarized for 5 year period. Description
Total Total Costs Benefits Ratio Financial ROI Benefits As you can see by the chart above the initial startup cost can be earned back within only few years. Within ten years we can easily sustain the farm project pay back our investors and make healthy profit each year. All the profits earned by the farm will stay in the local community thus supporting local schools and other small businesses.
Non Financial ROI Benefits The non financial benefits of our communal farm project are immeasurable to the Winover County community. We will provide healthy organic food for the community bees that will help pollinate nearby crops and educational and recreational opportunities. We have broad local support for our communal farm project. Winover County Council The Winover County Council has heartily endorsed our project and approved the creation and leasing of community gardens on the property. Marktown Investment Network Seven members of the Marktown Investment Network have each pledged to invest $20 to be paid back in years at 5% interest. Winover County Restaurant Association This local restaurant association is enthusiastic about our farm as new source of fresh local produce. Ten restaurant owners have expressed desires to purchase produce from us as soon as our first harvest is in.
Winover Farmers Market Association All four farmers markets in Winover are eager for our new farm to sell produce in their roadside markets. Beekeepers Association of Missouri Our state association of beekeepers was excited to learn that we plan to establish our own bee colony on our farm. They will add our farm name and address to their literature help us create healthy thriving bee colony and assist us in selling honey and beeswax products. Organic Farm Council of Missouri This state council will assist us with gaining and maintaining our organic certification and will also assist us in marketing our organic products. Winover Community College Our local community college wants to use our farm as teaching example of organic gardening. They plan to bring groups of students to see our farm and agriculture students at WCC may also serve as pool of part time interns as needed. Summary In addition to all the organizations listed above the community at large is enthusiastic about the possibility of new small organic farm and community garden. There is currently an unmet community demand for CSA subscriptions and leased garden plots. The property on which we propose to establish the communal farm is the old Slocum farm located at Market Road. This property was inherited by Beverly Lawson on the death of her uncle Jonas Slocum who specified in his will that the property was to continue as farm. The property encompasses acres. It is currently used for the following purposes. pasture for cattle currently leased by the neighbor 60% production of hay 30% and market garden now abandoned 10%.
Buildings On the property is farmhouse built in barn constructed the same year and several small equipment and storage sheds. All are in good shape. Utilities Water is supplied by two wells on the property and is adequate for all needs proposed for the farm project. septic system is in place and is large enough to handle several additional bathrooms on the property. Electricity is supplied by the county utility district. Machinery All machinery and tools left on the property by Jonas Slocum were inherited by Beverly Lawson. These include tractor plow harrow and various other farm implements that are all in usable condition. Summary The property now owned by Beverly Lawson is ideal for our communal farm project. Real estate taxes and upkeep are the only expenses that our group will need to pay for use of this property. While most farmers sell their crops to large wholesalers we plan to sell directly to local customers including businesses and individuals.
Why is this important. It allows us to cash in on the "Buy Local" and "Eat Fresh" and organic food movements build our local community presence and save money in transportation costs and fees paid to wholesalers. The local farm sales niche is characterized by. Farmers Markets This is the primary outlet for our produce. We are lucky to have year round farmers markets in our county which are also always big tourist draw. Customers Who Prize Fresh Produce Studies show that customers who demand fresh local organic produce are willing to pay more for it than frozen items shipped from distant suppliers. There are many fresh food enthusiasts in this area. Community Presence and Participation It’s important for farmers selling local produce to be known in their community. To this end we plan to participate in local festivals sponsor local events and host community events at the farm. Also each participant our community garden operation will help get the word out to friends and relatives about our farm and our produce. Summary While the reputations of big commercial farms are diminishing in the public opinion every year as the public becomes aware of the dangers of monoculture and mass production of food local community farming operations are making great gains. Based on local and national food purchasing trends we predict the following.
The "Buy Local" movement will grow substantially over the next decade. Rising fuel costs the emphasis on healthy eating and organic produce and attention to environmental issues such as carbon footprints will cause more and more customers to look to local farmers for their food. Farmers markets will gain even more popularity in the coming years. Farmers markets are quickly becoming the "in" places to socialize with friends and neighbors as well as places to buy local produce. Our local farmers markets plan to expand their hours and add more booths to accommodate demand in coming years. Interest in organic farming will continue to grow. The public is becoming increasing concerned about antibiotics and agricultural chemicals in our food supply and water sources. Sales of organic food continue to gain market share each year. Transportation costs will continue to rise. The cost of transporting goods around the world rises each year. Expensive transportation costs make the produce from local farms competitive with agribusiness companies that ship worldwide. Local delicacies will become the specialty items of the most popular restaurants. This is already happening in our area. The most popular restaurant among tourists is the Rainbow Café which advertises fresh local ingredients in their dishes. The most popular restaurant among local citizens is the Midway Barbeque Station which advertises local beef and pork items and desserts made from local fruit. Summary For all the reasons listed above we expect that demand for our farm products and support for our farm will grow with each year. The following personnel have agreed to participate in and manage this project. Craig and Beverly Lawson The Lawsons will live on the property and are experienced farmers. For years they owned and managed 500 acre farm in Owasso Oklahoma and raised and sold cattle pigs feed corn milo and hay to wholesalers. During the summer months they also sold their organic garden produce—tomatoes sweet corn okra green beans radishes carrots and beets in their own successful roadside stand. Craig Lawson has B.S. in Agricultural Engineering and Beverly holds an associate degree in Accounting. They are experienced with farm management and keeping the books for an agricultural operation. The Lawsons’ two sons—Jared and Michael will work on the farm from time to time.
Kayleigh Bilsley and Joe Kaminski Kayleigh Bilsley and Joe Kaminski live approximately five miles from the farm property and will participate in the day to day management and work on the farm. Kayleigh has managed the Community Garden projects for the county for the last seven years and has experience marketing garden produce to local vendors. Joe grew up on family farm in Kansas. He has managed the Hilyer Farmers Market for five years and knows the local farming community well. Frieda Caswell Frieda Caswell is the president of the local Restaurant Owners Association and well known community activist and leader. She will help as needed with day to day work but will focus her efforts on marketing and promotional efforts including setting up special events on the farm. Summary Our team is experienced and well prepared to take on the responsibilities of developing and managing communal farm. The project has been designed to be sustainable beyond the initial funding period. Initial funding will be used to purchase equipment prepare fields sow our first crops and establish our own bee colony to pollinate our crops and create honey. We anticipate that after selling our first year’s harvest we will have sufficient funds to invest in all necessary products for our second year and experience profits every year thereafter. We are not dependent on the abilities of only one owner and because we are selling locally we will not be influenced by the fluctuating prices of the nationwide agricultural market. This is project that involves multiple families and large segment of the community so we have large base of support and customers to draw upon.