Skip to main content

Illustration of Proposal Pack Outdoors #6

We include this Cover Letter (Business Plan) chapter template in every Proposal Pack, along with thousands more. You assemble this chapter with others in various combinations to create custom-tailored business proposals, plans, reports, and other documents. Proposal Packs apply custom visual designs to the templates, giving the final documents a consistent professional finish.


Overview of the Cover Letter (Business Plan) Chapter

The Cover Letter (Business Plan) chapter is an important part of a business proposal document. This chapter serves as an introductory section that sets the tone for the entire proposal. It is slightly more informal than the rest of the proposal, allowing the author to establish a personal connection with the recipient. This cover letter is typically the first page a reader encounters, making it an important tool for making a strong first impression.

How is the Cover Letter (Business Plan) Chapter Used?

When used in a business proposal, the Cover Letter (Business Plan) chapter is used to introduce the proposal to the recipient. It explains briefly what the recipient will find in the attached proposal. The letter is meant to be printed on the company's letterhead and signed by a key executive such as the President, Board Chair, or another authorized executive. This adds a formal touch and shows the seriousness and professionalism of the proposal.

What is Included in the Cover Letter (Business Plan) Chapter?

The Cover Letter (Business Plan) chapter typically includes several key elements:

  • A formal greeting to the recipient.
  • A brief introduction stating the purpose of the business plan.
  • A short overview of what the business plan contains and highlights of key sections.
  • A call to action, encouraging the recipient to read the detailed proposal for more comprehensive information.
  • A formal closing with the name, title, and signature of the company executive.


Use Case Examples for the Cover Letter (Business Plan) Chapter

  • Within proposals for new business ventures, to introduce the business concept and the detailed planning that has gone into the venture.
  • In proposals seeking funding or investment, to summarize the business opportunity and invite detailed review of the financial projections and direction outlined in the business plan.
  • When proposing a business expansion, to outline the reasons for expansion and the expected benefits and requirements detailed in the proposal.
  • In proposals to potential partners, to introduce the business and suggest how the partnership could be mutually beneficial, encouraging them to consider the detailed plan.
  • For internal proposals within a company, to introduce changes or new ventures to senior management or the board of directors.


Key Takeaways

  • The Cover Letter (Business Plan) chapter is crucial for making a strong first impression in a business proposal.
  • It is slightly more informal, allowing for a personal connection with the recipient.
  • This chapter should be printed on company letterhead and signed by a key executive.
  • It contains a brief introduction, overview of the business plan, and a call to action.
  • The cover letter can be tailored to different contexts, such as seeking funding, proposing partnerships, or internal proposals.


The editable Cover Letter (Business Plan) template - complete with the actual formatting, layout and graphics is available in the retail Proposal Packs.
Illustration of Proposal Pack Tech #9

Illustration of Proposal Pack Tech #9

Business proposal example What Our Clients Say

I had a very important sales proposal to prepare, and was given only a 1-day notice. The forms were perfect, and the presentation went great. We were told it was the best she had ever seen. Thanks for a great product, and for providing it in a pinch."

Kevin Onizuk
Managing Director/President
Produced by:
Proposal Kit
Design Theme:
Proposal Pack for Any Business is the plain text design theme.
Software › Computer Software › Business & Productivity Software
$79 USD

Add To Cart

Proposal Kit reviews4.7 stars, based on 843 reviews
Alternate chapters are those which may be used instead of this chapter depending on your situation. Alternate chapters may be better suited for different size projects, more specialized projects, or variations on rights.

Alternate Chapters

Samples Using the Cover Letter (Business Plan) Chapter

The Cover Letter (Business Plan) template is illustrated in actual use in the following Sample Proposals. Samples are also included in each Proposal Pack and illustate many of the industries and situations this template can be used for:
Illustration of Proposal Pack Seasonal #3

The Cover Letter (Business Plan) chapter and other chapters are integrated into a Word document as illustrated here in the Proposal Pack Seasonal #3 design theme. There are hundreds of design themes available, and every design theme includes the Cover Letter (Business Plan) chapter template.

A proper business proposal will include multiple chapters. This chapter is just one of many you can build into your proposal. We include the complete fill-in-the-blank template in our Proposal Pack template collections. We also include a library of sample proposals illustrating how companies in different industries, both large and small, have written proposals using our Proposal Packs. This template will show you how to write the Cover Letter (Business Plan).

We include a chapter library for you to build from based on your needs. All proposals are different and have different needs and goals. Pick the chapters from our collection and organize them as needed for your proposal.

Using the Proposal Pack template library, you can create any business proposal, report, study, plan, or document.

Proposal Kit LogoPublished by Proposal Kit, Inc.
The Business Plan Cover Letter is a plain text introduction, usually the first page of the proposal. It is a little more informal than the proposal to follow. Print this document on your company letterhead and signed by the President, Board Chair or other authorized executive. This version is meant for use with business plan proposals.
© 1997 - 2024, Proposal Kit, Inc. All rights reserved. Privacy Policy.