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Illustration of Proposal Pack Outdoors #5

We include this Cover Letter chapter template in every Proposal Pack, along with thousands more. You assemble this chapter with others in various combinations to create custom-tailored business proposals, plans, reports, and other documents. Proposal Packs apply custom visual designs to the templates, giving the final documents a consistent professional finish.


Overview of the Cover Letter Chapter

The Cover Letter chapter serves as the introductory section of a business proposal. It plays an important role in setting the tone and providing a first impression to the recipient. Typically less formal than the main content of the proposal, the Cover Letter helps to establish a personal connection and introduce the main points that will be discussed in the detailed documents that follow. This chapter is crucial in making the recipient feel valued and intrigued about the contents of the proposal.

How is the Cover Letter Chapter Used?

The Cover Letter chapter is used as the opening document in a business proposal. It is typically the first page that a potential client or partner will see, so it sets the tone for the entire proposal. The letter should be printed on official company letterhead to convey professionalism and should be signed by a high-ranking executive within the company, such as the President or Board Chair. This adds a level of seriousness and personal touch, demonstrating that the proposal is being backed by the highest authority in the company.

What is Included in the Cover Letter Chapter?

Typically, the Cover Letter chapter includes several key elements:

  • An appropriate greeting or salutation.
  • A brief introduction of the sender and the company.
  • A summary of what the proposal will cover and the main benefits to the recipient.
  • A personal note that ties the proposal to the recipient's needs or previous discussions.
  • A call to action, encouraging the recipient to read the rest of the proposal.
  • A polite closing and signature from an authorized executive.


Use Case Examples for the Cover Letter Chapter

  • Business Expansion Proposal: Introducing a proposal for expanding a partnership, emphasizing how past collaborations have been successful and beneficial.
  • New Product Introduction: When proposing a new product to a distributor, the Cover Letter can highlight key product features and market opportunities.
  • Government Contract Proposal: Introducing a bid for a government contract, outlining how the company meets the necessary criteria and stands out among competitors.
  • Research Funding Request: In a proposal seeking funding for research, the Cover Letter might summarize the research objectives and its anticipated impact.
  • Service Offering to New Clients: When proposing a new service offering, the Cover Letter can help in outlining the uniqueness of the service and the value it adds to the potential client.


Key Takeaways

  • First Impression Counts: The Cover Letter chapter sets the tone for the proposal and provides the first impression.
  • Personal Touch is Key: Including a signature from a high-ranking executive adds a personal touch and shows commitment.
  • Professional Presentation: Printing the Cover Letter on company letterhead reflects professionalism.
  • Connects Proposal to Recipient: The Cover Letter should connect the contents of the proposal to the recipient's needs or situation.
  • Encourages Engagement: A well-crafted Cover Letter encourages the recipient to engage with the rest of the proposal.


The editable Cover Letter template - complete with the actual formatting, layout and graphics is available in the retail Proposal Packs.
Illustration of Proposal Pack Aqua #6

Illustration of Proposal Pack Aqua #6

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Alternate chapters are those which may be used instead of this chapter depending on your situation. Alternate chapters may be better suited for different size projects, more specialized projects, or variations on rights.

Alternate Chapters

Samples Using the Cover Letter Chapter

The Cover Letter template is illustrated in actual use in the following Sample Proposals. Samples are also included in each Proposal Pack and illustate many of the industries and situations this template can be used for:

Document Layouts Using the Cover Letter Chapter

This template is used in the following template layouts.
Illustration of Proposal Pack Real Estate #8

The Cover Letter chapter and other chapters are integrated into a Word document as illustrated here in the Proposal Pack Real Estate #8 design theme. There are hundreds of design themes available, and every design theme includes the Cover Letter chapter template.

A proper business proposal will include multiple chapters. This chapter is just one of many you can build into your proposal. We include the complete fill-in-the-blank template in our Proposal Pack template collections. We also include a library of sample proposals illustrating how companies in different industries, both large and small, have written proposals using our Proposal Packs. This template will show you how to write the Cover Letter.

We include a chapter library for you to build from based on your needs. All proposals are different and have different needs and goals. Pick the chapters from our collection and organize them as needed for your proposal.

Using the Proposal Pack template library, you can create any business proposal, report, study, plan, or document.

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The Cover Letter is a plain text introduction, usually the first page of the proposal. It is a little more informal than the proposal to follow. Print this document on your company letterhead and signed by the President, Board Chair or other authorized executive. This document is also referred to as a Transmittal Letter.
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