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Illustration of Proposal Pack Bullseye #3

We include this Intelligence chapter template in every Proposal Pack, along with thousands more. You assemble this chapter with others in various combinations to create custom-tailored business proposals, plans, reports, and other documents. Proposal Packs apply custom visual designs to the templates, giving the final documents a consistent professional finish.


Overview of the Intelligence Chapter

The Intelligence chapter in the Proposal Kit system plays an important role in constructing tailored business proposals. This chapter helps organizations compile and present detailed information on specific subjects that are critical to the proposal's objectives. Typically, this includes gathering insights on market trends, competitor activities, customer preferences, or upcoming product details. By integrating this chapter into a proposal document, businesses can demonstrate thorough knowledge and foresight to potential clients or partners, enhancing the proposal's credibility and effectiveness.

How is the Intelligence Chapter Used?

When used in a business proposal, the Intelligence chapter is used to showcase the proposer's depth of understanding and research capabilities. It serves as a foundation for making informed recommendations and strategies that are included later in the proposal. For instance, if a company aims to launch a new product, the Intelligence chapter can provide analysis on market needs, existing solutions, and potential barriers to entry. This chapter not only informs the reader but also sets the stage for persuading them about the viability and necessity of the proposed solution.

What is Included in the Intelligence Chapter?

The content of the Intelligence chapter can vary depending on its application, but it generally includes:

  • Market Analysis: Data and insights about the current market environment.
  • Competitor Analysis: Information on competitors' strengths, weaknesses, strategies, and recent activities.
  • Customer Demographics: Insights into the characteristics, behaviors, and preferences of potential customers.
  • Product Information: Details about existing and upcoming products relevant to the proposal.
  • Regulatory Environment: Information on any legal or regulatory factors that could impact the proposal.


These elements are researched and presented to support the proposal's objectives, providing a comprehensive view of the external factors that affect the project.

Use Case Examples for the Intelligence Chapter

  • Security Proposals: Detailing potential threats and security breaches in the industry to underscore the need for the proposed security solutions.
  • Protection Proposals: Gathering information on environmental factors or industry regulations that influence the need for protective measures.
  • Safety Proposals: Analyzing accident reports and safety violations in the workplace to build a case for enhanced safety training and equipment.
  • Intellectual Property Proposals: Collecting data on intellectual property breaches and the effectiveness of current protections to support a proposal for improved IP management and security systems.


Key Takeaways

  • The Intelligence chapter is important for demonstrating thorough research and understanding of the subject matter in business proposals.
  • It helps businesses tailor their proposals with insights, enhancing credibility and persuasiveness.
  • This chapter typically includes market analysis, competitor insights, customer demographics, product information, and regulatory factors.
  • It is and can be adapted for various types of proposals, including security, protection, safety, and intellectual property.
  • Proper use of the Intelligence chapter can significantly impact the proposal's success by providing a well-founded basis for the proposed solutions.


The editable Intelligence template - complete with the actual formatting, layout and graphics is available in the retail Proposal Packs.
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Alternate chapters are those which may be used instead of this chapter depending on your situation. Alternate chapters may be better suited for different size projects, more specialized projects, or variations on rights.

Alternate Chapters

Related chapters may be used in conjunction with this chapter depending on your situation. Many related chapters are intended to be used together to form a more complex and integrated proposal.

Related Chapters

Document Layouts Using the Intelligence Chapter

This template is used in the following template layouts.
Illustration of Proposal Pack Elegant #4

The Intelligence chapter and other chapters are integrated into a Word document as illustrated here in the Proposal Pack Elegant #4 design theme. There are hundreds of design themes available, and every design theme includes the Intelligence chapter template.

A proper business proposal will include multiple chapters. This chapter is just one of many you can build into your proposal. We include the complete fill-in-the-blank template in our Proposal Pack template collections. We also include a library of sample proposals illustrating how companies in different industries, both large and small, have written proposals using our Proposal Packs. This template will show you how to write the Intelligence.

We include a chapter library for you to build from based on your needs. All proposals are different and have different needs and goals. Pick the chapters from our collection and organize them as needed for your proposal.

Using the Proposal Pack template library, you can create any business proposal, report, study, plan, or document.

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Use this page to describe the information you have gathered on a particular subject. For example, you might gather intelligence about the activities of your competitors or about a new product that will be launched soon.
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