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The Competitive Analysis template can be used to show your client you have an understanding of their competition which can give you an edge over other competitors who may not see the bigger picture.

This is a template that can require a fair amount of research on your part to complete, as it is completely dependent on that client's business and the competition.
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Alternate chapters are those which may be used instead of this chapter depending on your situation. Alternate chapters may be better suited for different size projects, more specialized projects, or variations on rights.

Alternate Chapters:
Related chapters may be used in conjunction with this chapter depending on your situation. Many related chapters are intended to be used together to form a more complex and integrated proposal.

Related Chapters:
This template is illustrated in actual use in the following Sample Proposals. Samples are also included in each Proposal Pack and illustate many of the industries and situations this template can be used for:
Proposal Pack for Any Business
A proper business proposal will include multiple chapters. This chapter is just one of many you can build into your proposal. We include the complete fill-in-the-blank template in our Proposal Pack template collections. We also include a library of sample proposals illustrating how companies in different industries, both large and small, have written proposals using our Proposal Packs. This template will show you how to write the Competitive Analysis.

We include a chapter library for you to build from based on your needs. All proposals are different and have different needs and goals. Pick the chapters from our collection and organize them as needed for your proposal.

Using the Proposal Pack template library, you can create any business proposal, report, study, plan, or document such as these.

Writing the Competitive Analysis document

The following is our preliminary research based on information provided by Company name and obtained from publicly available resources regarding competitors of Company name. Our analysis compares your strengths and weaknesses relative to each competitor and how the proposal addresses any problem areas. Insert competitor #1 here Insert brief description of competitor Insert description of clients strengths over competitor here Insert description of clients weaknesses over competitor here Insert statement of how the proposal addresses any problems Insert competitor #2 here

Insert brief description of competitor Insert description of clients strengths over competitor here Insert description of clients weaknesses over competitor here Insert statement of how the proposal addresses any problems Insert competitor #3 here Insert brief description of competitor Insert description of clients strengths over competitor here Insert description of clients weaknesses over competitor here Insert statement of how the proposal addresses any problems

A Document from Proposal Pack

The editable Competitive Analysis template - complete with the actual formatting, layout and graphics is available in the retail Proposal Packs.
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