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We include this Intended Users chapter template in every Proposal Pack, along with thousands more. You assemble this chapter with others in various combinations to create custom-tailored business proposals, plans, reports, and other documents. Proposal Packs apply custom visual designs to the templates, giving the final documents a consistent professional finish.


Overview of the Intended Users Chapter

The Intended Users chapter is an important part of a business proposal document. This chapter helps articulate who exactly the proposed product, service, or program is designed for. By defining the target audience clearly, businesses can tailor their proposals to meet the specific needs and expectations of these users. This not only enhances the relevance of the proposal but also increases its persuasive power by demonstrating a deep understanding of the users' requirements.

How is the Intended Users Chapter Used?

When used in a business proposal, the Intended Users chapter is used to convey to potential clients or stakeholders who the end-users of the proposed solution will be. This chapter provides a detailed description of the user demographics, their technical proficiency, their role within their organization, or their particular needs and challenges. This information is crucial for justifying why certain features or approaches are included in the proposal. It ensures that the solution offered is aligned with the users' capabilities and expectations, thus making the proposal more compelling.

What is Included in the Intended Users Chapter?

Typically, the Intended Users chapter will include:

  • A general overview of the intended user groups.
  • Specific characteristics of these groups such as age, professional background, technical skills, and educational levels.
  • Insights into the needs, preferences, and challenges faced by these users.
  • How the product, service, or program will address the specific requirements of these users.
  • Any assumptions made about the users during the solution design.


Use Case Examples for the Intended Users Chapter

  • Web Proposals: Describing the varying levels of internet proficiency among users of a new social media platform.
  • IT Proposals: Outlining the technical capabilities required for users of a new enterprise software solution.
  • Software Proposals: Detailing the familiarity with specific programming tools for users of a software development kit.
  • Hardware Proposals: Identifying the technical expertise necessary for operating advanced manufacturing equipment.
  • Technical Proposals: Explaining the scientific background expected of users interacting with a high-tech laboratory system.
  • Product Sales Proposals: Cataloging the consumer demographics and buying habits for a new fitness gadget.
  • Relationship Proposals: Describing the communication skills of participants in a new corporate team-building program.


Key Takeaways

  • User-Centric Focus: The chapter helps tailor the proposal to meet the specific needs of the target audience.
  • Enhances Persuasiveness: Clearly defined user groups increase the relevance and appeal of the proposal.
  • Facilitates Customization: Understanding user needs allows for the proposal to be fine-tuned for maximum impact.
  • Supports Justification: Detailed user descriptions help justify the choice of features or approaches in the proposal.
  • Increases Clarity: Provides all stakeholders with a clear picture of who will benefit from the proposed solution.


The editable Intended Users template - complete with the actual formatting, layout and graphics is available in the retail Proposal Packs.
Illustration of Proposal Pack Sports #6

Illustration of Proposal Pack Sports #6

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Alternate chapters are those which may be used instead of this chapter depending on your situation. Alternate chapters may be better suited for different size projects, more specialized projects, or variations on rights.

Alternate Chapters

Related chapters may be used in conjunction with this chapter depending on your situation. Many related chapters are intended to be used together to form a more complex and integrated proposal.

Related Chapters

Document Layouts Using the Intended Users Chapter

This template is used in the following template layouts.
Illustration of Proposal Pack Healthcare #6

The Intended Users chapter and other chapters are integrated into a Word document as illustrated here in the Proposal Pack Healthcare #6 design theme. There are hundreds of design themes available, and every design theme includes the Intended Users chapter template.

A proper business proposal will include multiple chapters. This chapter is just one of many you can build into your proposal. We include the complete fill-in-the-blank template in our Proposal Pack template collections. We also include a library of sample proposals illustrating how companies in different industries, both large and small, have written proposals using our Proposal Packs. This template will show you how to write the Intended Users.

We include a chapter library for you to build from based on your needs. All proposals are different and have different needs and goals. Pick the chapters from our collection and organize them as needed for your proposal.

Using the Proposal Pack template library, you can create any business proposal, report, study, plan, or document.

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Use the Intended Users template to describe the users for which your product or program is designed. For example, you might describe the grade level for an educational program, or the technical knowledge of a group of hardware or software users.
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