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Use this template to describe the intended audience for your product service or project. Note that Proposal Pack also includes the following templates that may be of use in your proposal. Market Audience and Demographics. Explain the importance of defining the intended audience for your product service or project. Describe the audience you believe will be interested in or use your product service or project. Explain how you came up with this audience description and which aspects of the audience are most important to ensure your success.