Proposal Pack / All Templates / Needs Assessment - Market and Audience

Writing the Market and Audience document

The following describes the target market and audience. The implementation of the marketing is described in the " Marketing Plan" section of the proposal. The target market niche. Briefly describe the niche market students IT professionals etc. The size of the target market. Briefly describe how many people groups or companies are in the target market Where they can be reached.

Briefly describe how to reach the target market & what channels will be used. This should also be reflected in the " Marketing Plan" Target market demographics. Briefly describe the demographics of the target market income ranges age ranges occupations sex race physical location etc. Why they are the target market. Briefly describe why they are the target market for your goods service or promotion. What qualifies them as members of the target market. Briefly describe what qualifies them to be in the target market.

What will cause the target market to respond to the campaign. Briefly describe what this target market responds to style best value prestige lowest price etc. This should be reflected in the " Marketing Plan". How this project will benefit the target market. Briefly describe what benefits the target market will receive from responding to the marketing campaign. This should be reflected in the " Marketing Plan"