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The plans for launching insert what will be launched are as follows. Use this template to describe the launch of new company new product or service offering from an existing company or the startup of new system within your organization. For new company or new offering to the public " launch" may be public relations event that includes press releases press conferences and big celebration as well as other business activities that take place behind the scenes. For an in house initiation of new system or structure " launch" may also include switch from one set of procedures to another or transfer of responsibilities from some individuals or groups to others. Introduce the topic of your launch here. What is your goal for the launch. Generally the goal for launch is to make specific audience aware that an event is happening. You may want to include description of previous events and discussions that led up to this launch event. Pre Launch Considerations If there are activities that must be completed before the launch discuss those here. For example you may need to post advertisements or distribute an in house memo write and distribute press release reserve party venue issue invitations or stop other activities before the launch can take place. Include all those details here. The Launch Describe what will happen during the launch. Be sure to include all the details. Depending on the type of launch these could include speakers venue information schedules entertainment system startups menus anything your audience should know. Be sure to give them all the information they need about what to expect and the time period in which to expect it. Include any necessary notifications about disruptions to normal procedures during this time period. Post Launch Considerations Describe what you expect to happen after the launch. Will some individuals or groups have new duties. Will there be need for updates to the media. Do you expect an increase in sales or business activity. Be as specific as possible including names of responsible parties and time frames when you can.