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We include this Problem Statement chapter template in every Proposal Pack, along with thousands more. You assemble this chapter with others in various combinations to create custom-tailored business proposals, plans, reports, and other documents. Proposal Packs apply custom visual designs to the templates, giving the final documents a consistent professional finish.


Overview of the Problem Statement Chapter

The Problem Statement chapter is an important component in the structure of a proposal document, especially when presenting a project or research initiative to potential clients or stakeholders. This chapter serves as the foundation for the entire proposal, outlining the specific issues or needs that the proposal aims to address. By clearly defining the problem, the document sets the stage for presenting a argument for why the proposed solution or research is necessary and how it will tackle the identified issues.

How is the Problem Statement Chapter Used?

In a business proposal, the Problem Statement chapter is used to articulate the challenges or gaps that the client or project faces. It is typically placed near the beginning of the proposal to set the context for everything that follows. This chapter helps to engage the reader by highlighting the relevance and urgency of the problem, thereby justifying the need for the proposed solutions or interventions. It acts as a hook that aims to capture the reader's interest and persuade them of the value of reading further and considering the proposed solutions.

What is Included in the Problem Statement Chapter?

The Problem Statement chapter typically includes several key elements:

  • Description of the Current Situation: It provides a detailed description of the existing problem, issue, or gap that needs to be addressed.
  • Implications: This section explores the consequences or impacts of the problem if it remains unresolved.
  • Objectives: It outlines what the proposal will achieve in addressing the problem.
  • Relevance to the Stakeholder: This explains why the problem should matter to the reader or the stakeholder, making a direct connection to their interests or pain points.


Use Case Examples for the Problem Statement Chapter

The Problem Statement chapter can be used in various contexts within business proposals:

  • Environmental Proposals: Describing the challenges posed by environmental degradation and proposing sustainable solutions.
  • Green Initiatives: Outlining the issues caused by non-sustainable practices and suggesting green technologies or methods.
  • Nature Conservation Projects: Identifying threats to wildlife or natural habitats and proposing conservation efforts.
  • RFP Responses: Detailing the specific problems outlined in a Request for Proposal and how your organization is uniquely equipped to solve them.
  • Introductions for New Services: Introducing a new service by first presenting the problem it will solve or the need it will fulfill in the market.


Key Takeaways

  • The Problem Statement chapter is fundamental in setting the context for a business proposal.
  • It defines the issues or needs the proposal aims to address, engaging the reader right from the beginning.
  • This chapter outlines the implications of the problem, objectives of the proposal, and its relevance to the stakeholder.
  • The Problem Statement is adaptable and can be used across a wide range of industries and proposal types.
  • Effective use of this chapter can significantly enhance the persuasiveness and targeted focus of a business proposal.


The editable Problem Statement template - complete with the actual formatting, layout and graphics is available in the retail Proposal Packs.
Illustration of Proposal Pack Artsy #12

Illustration of Proposal Pack Artsy #12

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Alternate chapters are those which may be used instead of this chapter depending on your situation. Alternate chapters may be better suited for different size projects, more specialized projects, or variations on rights.

Alternate Chapters

Related chapters may be used in conjunction with this chapter depending on your situation. Many related chapters are intended to be used together to form a more complex and integrated proposal.

Related Chapters

Samples Using the Problem Statement Chapter

The Problem Statement template is illustrated in actual use in the following Sample Proposals. Samples are also included in each Proposal Pack and illustate many of the industries and situations this template can be used for:

Document Layouts Using the Problem Statement Chapter

This template is used in the following template layouts.
Illustration of Proposal Pack Aerospace #4

The Problem Statement chapter and other chapters are integrated into a Word document as illustrated here in the Proposal Pack Aerospace #4 design theme. There are hundreds of design themes available, and every design theme includes the Problem Statement chapter template.

A proper business proposal will include multiple chapters. This chapter is just one of many you can build into your proposal. We include the complete fill-in-the-blank template in our Proposal Pack template collections. We also include a library of sample proposals illustrating how companies in different industries, both large and small, have written proposals using our Proposal Packs. This template will show you how to write the Problem Statement.

We include a chapter library for you to build from based on your needs. All proposals are different and have different needs and goals. Pick the chapters from our collection and organize them as needed for your proposal.

Using the Proposal Pack template library, you can create any business proposal, report, study, plan, or document.

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Use the Problem Statement template to describe the issues that you plan to address in your proposal. This page would most frequently be used in a research proposal.
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