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Illustration of Proposal Pack Mining #4

We include this What We Do chapter template in every Proposal Pack, along with thousands more. You assemble this chapter with others in various combinations to create custom-tailored business proposals, plans, reports, and other documents. Proposal Packs apply custom visual designs to the templates, giving the final documents a consistent professional finish.


Overview of the What We Do Chapter

The "What We Do" chapter is a fundamental aspect of a business proposal document, particularly when showcasing the services offered by a company. This chapter allows businesses to clearly and concisely outline their range of services in a structured format, making it easier for potential clients to understand what the company can deliver. Its primary purpose is to inform the client of the services the proposing company excels in, presenting this information in a way that can be quickly referenced and compared against competitors.

How is the What We Do Chapter Used?

In creating a business proposal, the "What We Do" chapter serves as a detailed yet straightforward list that highlights the core services a company proposes to provide. This chapter is especially critical in service-driven proposals where the clarity of offerings can significantly influence the client's decision-making process. It acts as a summary or a checklist that potential clients use to gauge the proposer's capabilities and match them against other service providers in the market.

What is Included in the What We Do Chapter?

The "What We Do" chapter typically includes:

  • A clear, bullet-point list of services offered by the company.
  • Brief descriptions of each service to give enough insight without overwhelming the reader.
  • Possible sub-sections that categorize services into broader themes for better readability.
  • Any unique selling propositions or specialized skills that set the company apart from competitors.


Use Case Examples for the What We Do Chapter

  • Service Sales Proposals: To outline various services like consulting, maintenance, and repair services, providing clients with clear options to choose from.
  • Non-Profits: To describe the different community services, educational programs, or support activities offered to stakeholders.
  • Business Summaries: For a concise overview in broader business proposals that cover multiple aspects of the company's capabilities in addition to services.


Key Takeaways

  • The "What We Do" chapter is crucial for detailing the services offered by a business in a proposal.
  • It enhances the readability and effectiveness of the proposal by categorizing and summarizing services.
  • This chapter aids clients in comparing the company's offerings against competitors.
  • It is particularly valuable in service-oriented proposals where clear communication of capabilities is key.
  • The chapter can be adapted for various types of proposals, including service sales, non-profits, and comprehensive business summaries.


The editable What We Do template - complete with the actual formatting, layout and graphics is available in the retail Proposal Packs.
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Related chapters may be used in conjunction with this chapter depending on your situation. Many related chapters are intended to be used together to form a more complex and integrated proposal.

Related Chapters

Document Layouts Using the What We Do Chapter

This template is used in the following template layouts.
Illustration of Proposal Pack Painter #4

The What We Do chapter and other chapters are integrated into a Word document as illustrated here in the Proposal Pack Painter #4 design theme. There are hundreds of design themes available, and every design theme includes the What We Do chapter template.

A proper business proposal will include multiple chapters. This chapter is just one of many you can build into your proposal. We include the complete fill-in-the-blank template in our Proposal Pack template collections. We also include a library of sample proposals illustrating how companies in different industries, both large and small, have written proposals using our Proposal Packs. This template will show you how to write the What We Do.

We include a chapter library for you to build from based on your needs. All proposals are different and have different needs and goals. Pick the chapters from our collection and organize them as needed for your proposal.

Using the Proposal Pack template library, you can create any business proposal, report, study, plan, or document.

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Use the What We Do page to list the services you propose to provide to your client. This topic is especially useful in a service proposal that offers personal services, instead of formal or traditional services. Consider this page a summary page that might be used as checklist to compare you to competitors, and make sure the list you present is complete and accurate.
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