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Brand Design Proposal Template Concepts
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How to write your Brand Design Proposal Template

With a Proposal Pack, you can create variations of this document of any length to suit your specific needs. This template is built using the Proposal Pack Wizard software included with any Proposal Pack or the Proposal Kit Professional bundle.

We typically include more chapters in the templates than most people will need to give everyone more variety in the chapters they may need. You can trim down a long template by removing pages you do not need or combining multiple chapter topics into one page.

Proposal Pack for Any Business
This set of chapters was selected for assembling a comprehensive brand design business proposal aimed at detailing the creative services offered by a design firm. This document was created for a potential client to outline the scope, approach, costs, and benefits of engaging in a brand design project tailored to their specific needs.

You can also create countless variations of this document to suit your needs using the included library of 2200+ chapters.
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Product name:
Brand Design Proposal Template
Produced by:
Proposal Kit
Software › Computer Software › Business & Productivity Software
$79 USD
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Popular Proposal Pack Design Themes

The Proposal Pack for Any Business is a plain text design theme that does not include a visual design theme with logos or background photos. These design themes are commonly used to create this template. Any Proposal Pack can be used to create this template. Select a design theme based on your personal preferences for the visual look of the templates.

Use Cases for the Brand Design Proposal Template

  • Pitching brand design services to a new client.
  • Proposing a rebranding strategy for an existing company.
  • Offering brand design services to startups.
  • Competing in a bid for a governmental or corporate branding project.
  • Supplementing a grant application for design funding.
  • Demonstrating the design capabilities of a new design firm to potential clients.
  • Updating an existing client about new brand design services.
  • Establishing terms for a collaborative project with other creative agencies.
  • Responding to an RFP (Request for Proposal) for brand design services.
  • Outlining a comprehensive branding strategy for a multi-national corporation.

Chapters Suggested for the Brand Design Proposal Template

Cover Letter, Title Page, Table of Contents, Executive Summary, Goals and Objectives, Company Background, Brand Analysis, Design Strategy, Project Deliverables, Timeframe, Cost Summary, Guarantee, About Us, Client Testimonials, Portfolio, Terms and Conditions, Acceptance

Copy and paste this chapter list into the Proposal Pack Wizard's 'Select by AI' screen to build the Brand Design Proposal Template. The Wizard is included with any Proposal Pack or the Proposal Kit Professional.

While the chapter list for this layout has been AI-generated, the Word template that the Proposal Kit software will create is 100% human-written content.

Components of the Brand Design Proposal Template

Creating the Brand Design Proposal Template involves assembling several chapters and filling them in with your details. While there's no one-size-fits-all template for every situation, Proposal Kit offers layouts that can be customized using its extensive chapter template library. The Wizard software builds this template for you, customized to your needs. The Wizard software is included in every Proposal Pack and the Proposal Kit Professional. You can customize this list of chapters as needed in the Wizard software, such as adding additional chapters, removing chapters, and changing the order of chapters.

Cover Letter

The Cover Letter serves as a personalized introduction to the proposal, explaining the purpose of the document and expressing the design firm's enthusiasm for potentially working with the prospective client. It sets a professional tone and provides a brief overview of what the client can expect within the proposal.

Title Page

This page presents the name of the proposal, the company it is being submitted to, and the date. It serves as the front page of the proposal, offering a clean and professional appearance that reflects the design firm's branding.

Table of Contents

The Table of Contents lists all the sections and chapters included in the proposal. It allows the reader to easily navigate through the document, providing a clear structure and order of the information presented.

Executive Summary

The Executive Summary provides a concise overview of the entire proposal, highlighting the key points which include the goals, the approach, the expected results, and the benefits of the proposed brand design project. This summary is crucial for capturing the attention of decision-makers and motivating them to read further.

Goals and Objectives

This section outlines the specific goals and objectives the brand design project aims to achieve. It aligns the design services with the client's needs and expectations, setting clear targets for the project.

Company Background

The Company Background offers information about the design firm, including its history, achievements, and expertise. This builds credibility and trust by showcasing the firm's experience and success in similar projects.

Brand Analysis

In the Brand Analysis, the current state of the client's brand is examined. This analysis identifies strengths, weaknesses, opportunities, and threats, setting a foundation for the recommended design strategies.

Design Strategy

The Design Strategy section describes the creative approach and the rationale behind the proposed designs. It includes the conceptual and visual direction the design team intends to take to meet the client's branding needs.

Project Deliverables

This area lists and describes what the design firm will deliver by the end of the project. It includes all tangible items like logos, brand guidelines, digital files, and other materials related to the brand's visual identity.


The Timeframe section outlines the schedule for the project, detailing key milestones and deadlines. This helps manage the client's expectations and demonstrates the design firm's commitment to timely delivery.

Cost Summary

The Cost Summary presents a detailed list of all charges associated with the project. Using the Proposal Kit's line-item database, this section can automatically generate and itemize costs, ensuring accuracy and clarity in presenting the financial aspects.


This part of the proposal provides assurances or guarantees related to the quality and satisfaction of the work to be delivered. It aims to build confidence in the client about the reliability and professionalism of the design firm.

About Us

The About Us section further introduces the design firm, highlighting its philosophy, core values, and the team's expertise. This adds a personal touch and helps solidify the relationship between the client and the firm.

Client Testimonials

Client Testimonials includes positive feedback and endorsements from past clients. This serves as social proof, illustrating the firm's ability to deliver successful outcomes and client satisfaction.


The Portfolio showcases examples of previous work relevant to the proposed project. This visually demonstrates the design firm's capabilities and style, helping the client visualize potential results.

Terms and Conditions

This chapter lays out the legal and operational terms under which the design services will be provided. It covers aspects like payment terms, confidentiality, and rights to the creative work.


The Acceptance section is the final part of the proposal where the client can formally agree to the terms and initiate the project. It typically includes a space for the client's signature and date.

This template is also referred to as

  • Branding Proposal Template
  • Graphic Design Proposal
  • Corporate Identity Proposal
  • Logo Design Proposal
  • Creative Agency Pitch Template
  • Business Branding Proposal
  • Design Project Proposal
  • Visual Identity Proposal
  • Marketing Design Proposal
  • Company Rebranding Proposal

How to create the Brand Design Proposal Template with Proposal Pack Wizard

You can create this document using any of the logo-designed Proposal Packs. Pick any Proposal Pack with a logo design theme you like best; they will all work equally well. The Proposal Pack for Any Business has no extra logos or colors added. It is designed to be used plainly or customized with your logos and graphics.

This is a recipe for a template you can build in the Proposal Pack Wizard software using any of the Proposal Pack design themes. This template uses a new feature in the Wizard software for creating templates based on lists of chapters selected by the Business Proposal Outline Creator for Proposal Kit OpenAI GPT. We've used the GPT to generate this template recipe that you can paste into the Wizard's 'Select by AI' screen when selecting the templates for your project document. This Wizard feature will auto-select all the chapters generated by the GPT and map any mismatches to Proposal Kit chapter templates as best possible. This is a new experimental feature of the Proposal Pack Wizard software.

See this article, How to Streamline Your Business with AI Proposal Writer Tools, for more details on using ChatGPT to create your proposal outlines that can then be made by the Proposal Kit software.

If you have a ChatGPT Plus subscription for custom GPTs, use the Business Proposal Outline Creator for Proposal Kit OpenAI GPT to generate custom proposal chapter lists.

The Proposal Pack design theme you purchase will determine the visual look of this template. The screenshot above only shows the plain generic design theme.

We include a library of chapters to be assembled based on your needs. All proposals are different and have different needs and goals. We designed the Proposal Packs so you can customize the documents to suit your needs.

You will best create this document using the Proposal Pack Wizard - Expert Edition software to select this template and build it in the Proposal Pack logo design theme of your choice along with any desired customizations (such as adding additional chapters, removing unneeded chapters, changing the order of chapters, and importing your company logo). This template outlines a proposal for the described situation. Each user is responsible for typing in the actual content of the provided pages with their information to complete the proposal.

You create this template using the Wizard software, which includes the entire Proposal Pack library and software. We include the Expert Edition of the software in the Proposal Kit Professional bundle. Microsoft Word for Windows is required to use the customizing software.

How to Build Proposal Template from an AI Outline

This video shows how to build a Word format proposal template using the Proposal Pack Wizard software from an AI-generated outline. This video is illustrated with pre-created AI outlines of chapters that are pasted into the Wizard software, which then generates a Word document from the outline.

Key Takeaways

  • The Brand Design Proposal Template is built using a Proposal Pack or the Professional bundle using the included Wizard software.
  • You can create unlimited custom variations of this template.
  • The Wizard software automates quotes and other financial pages with a line-item database.
  • There are no ongoing subscription fees. You get lifetime unlimited use.
  • Proposal Kit is made for freelancers, small businesses, and non-profits.
  • Proposal Kit product content (templates, samples, software) is 100% written by humans.
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