Brand Identity Proposal Template

What's the best way to write your brand identity proposal?

If you want to create a persuasive and professional brand identity proposal, using the Proposal Kit template and software package is the proven solution. Proposal Kit gives you all the tools you need to easily assemble a polished document - helping you define or redefine how your company is seen in the market. The system includes customizable Word-based templates, an integrated line item quoting database for budgets and estimates, and a powerful AI writer that can generate personalized first drafts in minutes. With Proposal Kit, you can make sure your brand proposal not only looks impressive but also communicates your strategy, visuals, and values clearly - without wasting time.

Are you facing the task of writing a branding proposal for your company or for a client? Do you need to show your expertise, provide clear cost breakdowns, and present your ideas in a format that wins trust? If so, Proposal Kit is made for you.

What Types of Projects Are Brand Identity Proposal Written For?

Brand identity proposals are written for many different types of projects. These documents help organizations clarify their image and message, whether they are just starting out or going through a transformation. Here are some examples of brand identity projects where a well-written proposal is used:

• Designing a new company logo & visual style
• Rebranding after a company merger or acquisition
• Updating branding for product launches
• Creating a cohesive brand guide for internal teams
• Developing packaging and label branding
• Refreshing website and digital brand assets
• Aligning branding across social media platforms
• Redesigning marketing collateral (brochures, business cards, etc.)
• Launching a new service or division with unique branding
• Unifying branding after rapid company growth
• Building a brand for a start-up business
• Defining visual identity for a nonprofit campaign
• Localizing branding for new geographic markets
• Repositioning a company to appeal to a new audience
• Developing event branding for conferences or expos
• Overhauling internal communications branding
• Introducing eco-friendly or sustainable brand topics
• Creating employer branding for recruiting and HR
• Managing crisis branding after negative publicity
• Producing brand standards documentation for franchise operations

Chapters this template is built with

There is no single off-the-shelf template that fits every branding need. However, Proposal Kit software lets you pick, mix, and customize chapters from an extensive library to perfectly match your exact project. Below is a starting lineup of brand identity proposal chapters you can use - with thousands more topics available to tailor your proposal further.

Cover Letter

The Cover Letter template is your opportunity to make a personal connection right from the start. In a brand identity proposal, this chapter would be used to specifically introduce your agency or team, briefly mention your understanding of the client's brand challenges, and set expectations for the rest of the proposal. You can mention previous successful rebranding efforts for similar companies to build early trust and excitement.

Title Page

The Title Page is where you immediately set the visual tone for your entire proposal. For a branding project, this is your first opportunity to display your eye for design - perhaps by using the client's colors, including their current or proposed logo, and selecting typography that reflects the brand's personality. This attention to detail shows your commitment to cohesive branding from the very beginning.

Table of Contents

The Table of Contents ensures that your proposal is easy to navigate, especially in larger branding projects that involve multiple deliverables and phases. For a brand identity proposal, you might also use this section to highlight any add-on services or optional branding packages so the client can easily locate them.

Executive Summary

The Executive Summary is where you quickly capture the client's attention by summarizing your vision for their brand transformation. In a brand identity context, you would highlight the current challenges with the client's branding, the solutions you propose, and the measurable results they can expect (such as increased market recognition or better customer engagement).

Branding

The Branding chapter dives into the heart of your proposal. Here, you would outline your understanding of the client's desired identity, including their mission, values, personality traits, and market positioning. You can describe how your proposed brand vision aligns with their goals and explain why this strategy is right for their target audience.

Concepts

The Concepts section is where you showcase your creative thinking and professional design approach. For a brand identity proposal, you might include mood boards, initial logo ideas, suggested color palettes, sample taglines, and overall visual themes. This gives your client a tangible idea of what their new or refreshed brand could look like, allowing for early feedback and buy-in.

Design

The Design chapter explains the "why" behind your creative choices. Here, you would address how your proposed visuals (such as logos, fonts, icons, and layouts) work together to communicate the company's core message. In a branding context, you can elaborate on how each design topic supports the client's goals, appeals to their target market, and differentiates their brand from competitors.

Services Provided

In the Services Provided section, you offer a clear, itemized list of everything your branding project will include. This might cover logo creation, brand guidelines documents, social media graphics, collateral redesign, packaging concepts, and even employee training on brand usage. Providing this detail reassures the client they know exactly what they are paying for.

Cost Summary

The Cost Summary uses Proposal Kit's quoting database to break down every topic of your pricing. For a brand identity project, you can show costs for each deliverable (like logo design, website assets, and brand guide), as well as any optional add-ons. This level of detail makes the budget clear and helps avoid misunderstandings later in the project.

Recommendations

The Recommendations chapter is where you use your expertise to guide the client on the next steps. For example, you could advise on which design concept to move forward with, suggest a phased rollout of new branding across various channels, or recommend complementary services such as market research or employee brand training. This positions you as a trusted partner, not just a vendor.

About Us

The About Us chapter allows you to present credentials that matter in branding work. Here, you would highlight your agency's years of experience, any relevant awards, your team's backgrounds in design or marketing, and your approach to client collaboration. By emphasizing your strengths and past success in similar branding projects, you build credibility and trust.

Portfolio

The Portfolio section is a visual showcase of your best branding projects. You should present before-and-after examples, case studies, and testimonials that specifically relate to brand identity work. For each portfolio item, explain the challenges faced, your creative solution, and the positive outcome achieved for those clients.

Testimonials

Testimonials are powerful social proof in a brand identity proposal. Use this chapter to present quotes from satisfied clients whose brands you've helped transform. Select testimonials that touch on your professionalism, creativity, communication skills, and ability to deliver results on time and on budget.

Back Page

The Back Page provides a polished conclusion to your proposal. On this page, be sure to include your full contact details, links to your website and social media, and a brief call to action inviting the client to arrange a meeting or ask questions. For a branding proposal, you can also add a final message about your excitement to help bring the client's new brand vision to life.

Use cases for this template

Unifying Cultures Through a Corporate Rebranding Initiative

The Challenge

When a prominent regional bank merged with another financial institution, leadership knew that a unified brand identity was important to bring both teams and customers together. The bank's board needed a strong, seamless visual transformation - one that would signal trust, stability, and a fresh future. Riley, a project lead at the creative agency ColorNest, saw the opportunity to win this high-stakes contract. However, given the scale of the project and the complexities involved with merging two distinct brand cultures, ColorNest had to present a proposal that was as comprehensive as it was visually compelling.

The Solution

Recognizing the importance of making a powerful first impression, Riley chose Proposal Kit to structure the agency's response. She selected a series of templates that would help ColorNest explain its approach clearly - from the initial cover letter to a detailed cost summary, executive summary, and branding strategy. To further showcase ColorNest's strengths, Riley included a carefully curated portfolio of past success stories. She wanted the decision-makers at the bank to see not only what her team could deliver but also the professionalism and vision they would bring at every step.

The Implementation

Riley used the Proposal Kit Wizard to piece together each section of the proposal quickly and efficiently. The team imported sample brand concepts, mockups, and thematic color palettes, then used the integrated AI Writer to write content tailored to the bank's new post-merger goals and values. The quoting database provided an organized, clear cost breakdown, eliminating any ambiguity about pricing. Riley and her team reviewed and refined each section, ensuring that the proposal mirrored the level of sophistication and attention to detail the client expected.

The Outcome

The bank's executives reviewed several competing proposals, but ColorNest's stood out for its thoroughness, clarity, and consistent quality. The proposal addressed every question the client had, aligning perfectly with the bank's vision for a unified future. Impressed by the agency's professionalism and creative direction, the bank awarded the contract to ColorNest. The resulting brand launch was a success - customers embraced the new identity, and the bank saw improved retention and increased positive feedback across all channels.

Rapid Turnaround on a Sustainable Brand Refresh

The Challenge

At GreenSprout Organics, a growing health-food company, the board decided it was time to refresh the brand to better reflect its environmental mission. Jamie, the marketing manager, was given the responsibility to lead the project. The board wanted new eco-friendly packaging and updated messaging to launch ahead of a major trade show - leaving Jamie just a few days to deliver a comprehensive internal branding proposal. The pressure was on: Jamie needed to outline creative concepts, costs, and recommendations with little time to spare.

The Solution

Knowing that trial-and-error with basic documents would take too long, Jamie turned to Proposal Kit for its flexible, industry-specific templates. Jamie quickly assembled a branding proposal tailored to GreenSprout's needs. With Proposal Kit's AI Writer, Jamie prompted the system with details about the company's green initiatives, target market, and unique value proposition. The AI Writer produced high-quality drafts for chapters like Branding, Design, and Recommendations, ensuring every section reflected GreenSprout's mission of sustainability.

The Implementation

Jamie used the AI Writer to analyze GreenSprout's website, product lines, and sustainability reports, ensuring the proposal's messaging and visuals were consistent with the company's direction. The quoting database made it easy to produce a clear cost summary showing expected budgets for design, printing, and rollout. Jamie fine-tuned each section for clarity and impact, then merged the final documents for a seamless presentation.

The Outcome

The completed proposal was delivered to the board ahead of schedule. Board members commented on the proposal's clean design, detailed cost transparency, and strong alignment with company values. Jamie's team received immediate approval to begin the rebranding process - with the proposal itself cited as a model for future internal projects. GreenSprout decided to standardize the Proposal Kit for all upcoming projects due to the success and efficiency demonstrated in Jamie's submission.

Inspiring Creative Responses with a Nonprofit Branding RFP

The Challenge

BrightPath Initiatives, a nonprofit dedicated to youth empowerment, needed a new campaign brand to engage both donors and young people. Morgan, the director, was tasked with writing an RFP that would attract creative agencies capable of delivering an identity that would unify the campaign's message and maximize community impact. The challenge lay in clearly communicating BrightPath's vision, requirements, and expectations to ensure agencies understood the scope and spirit of the work.

The Solution

Morgan decided to use Proposal Kit to construct a detailed, professional RFP document. She chose templates for Branding, Concepts, Services Provided, and Portfolio, customizing each to clearly state BrightPath's needs and campaign objectives. By using Proposal Kit's template system, Morgan was able to cover every detail - from deliverables and deadlines to the evaluation process and brand voice guidelines.

The Implementation

Morgan filled in each template, ensuring that the language, branding requirements, and budget sections were unambiguous and thorough. The proposal included a portfolio of previous nonprofit campaigns and testimonials, helping agencies understand BrightPath's values and the expected standard of work. The final RFP was both visually appealing and easy to follow, which made it stand out to agencies seeking meaningful work.

The Outcome

The RFP attracted numerous top-tier creative agencies, each submitting thoughtful, creative proposals that addressed BrightPath's goals. With such a competitive field, Morgan and her team were able to select a partner whose campaign identity resonated deeply with both donors and youth. The new branding led to increased engagement, higher donations, and greater recognition for BrightPath's mission - demonstrating the power of a well-structured, clearly communicated branding RFP.

Conclusions and Recommendations

If you are looking for a smart, reliable way to write a brand identity proposal - whether to win new business, secure internal buy-in, or kick off a nonprofit campaign - Proposal Kit provides the tools and guidance you need. Its customizable templates, financial quoting system, and integrated AI Writer make it simple to create a comprehensive document tailored to your exact project. The examples above show how businesses of all sizes and types have used Proposal Kit to solve their branding proposal challenges, impress stakeholders, and win key assignments. With Proposal Kit, you can be confident your brand proposal will present your vision clearly, professionally, and persuasively.

Also Known As

This template may also be referred to in different ways or be used in more specialized situations, such as:

• Branding service proposal
• Visual identity proposal
• Company rebranding proposal
• Brand strategy proposal
• Logo design proposal
• Corporate identity proposal
• Brand refresh proposal
• Marketing identity proposal
• Brand development proposal
• Brand standards proposal

Abstract

A branding proposal template serves as an important foundation for presenting a convincing case to a potential client seeking to raise their brand in a competitive market. A good branding proposal addresses common sources of confusion and overwhelming data by offering a clear overview of the service descriptions, design process, and expected investment. It is important to nail the topics of visual appeal, incorporating topics such as logo concepts, color palettes, and thematic imagery to differentiate your proposal from the competition.

By outlining the value of your approach and providing access to case studies or a portfolio, you demonstrate your expertise and help clients understand the return on their investment. With modern tools, you can easily upload supporting documents, customize templates, and save time assembling comprehensive proposals. A well-written branding proposal makes it easy for clients to compare your offer with others, reducing confusion and building trust. Including a breakdown of services, costs, timelines, and outcomes ensures your branding proposal template is not just informative but also convincing, setting the stage for a successful branding course that aligns with the client s vision.

A well-structured branding proposal template not only saves time but also helps agencies, consultants, and in-house teams deliver a professional, data-driven pitch that reduces confusion and builds trust. By providing a detailed overview and thoughtful service descriptions, the proposal acts as a roadmap, guiding both the client and the provider through the complex branding design process. This clarity is especially valuable when branding projects involve multiple stakeholders, tight deadlines, or high stakes, such as a company rebranding after a merger or a product launch in a crowded market.

Using Proposal Kit s extensive content libraries and automated quoting tools allows users to quickly assemble and customize documents tailored to each unique client, ensuring all crucial elements - from visual appeal to investment details - are addressed. This not only impresses potential clients but also streamlines project kickoffs and approvals. For clients, the branding proposal demystifies the course of the branding journey by clearly defining deliverables, timelines, and costs, making it easier to make informed decisions and upload required assets. Ultimately, the process results in a brand identity proposal that stands out for its professionalism, relevance, and ability to inspire confidence, strengthening the chances of winning new business or internal buy-in in today s highly competitive environment.

In addition to establishing clarity and professionalism, a well-developed branding proposal template plays a vital role in aligning expectations between the creative team and the potential client. It provides a structured format to communicate not just the creative vision but also the rationale behind design choices, making the branding journey more clear and collaborative. By breaking down each stage of the design process, the proposal helps stakeholders understand how initial concepts will evolve into a comprehensive brand identity and how their feedback will be incorporated along the way.

For organizations facing the overwhelming task of brand transformation, such as startups seeking a strong market entry or established companies pursuing a brand refresh to stay relevant against the competition, the proposal acts as a guide and planning tool. It outlines the tangible results clients can expect from their investment, supported by data, case studies, and testimonials. This approach reduces uncertainty and fosters a sense of partnership as clients gain access to a step-by-step overview of what will be delivered, when, and how success will be measured.

Using a branding proposal template ensures consistency and quality across different projects and clients. It allows designers and agencies to quickly upload relevant examples, adapt service descriptions for different industries, and maintain a high level of visual appeal and messaging. This not only improves efficiency but also reinforces the agency s reputation for delivering reliable and customized solutions. As a result, clients are more likely to feel confident in their choice, viewing the proposal as a reflection of the agency s attention to detail and commitment to achieving the best possible outcome for their brand.

Frequently Asked Questions

What should be included in a brand identity proposal?

A brand identity proposal should clearly outline your understanding of the client's needs and provide a comprehensive solution. Key sections to include are an introduction or executive summary, your approach to branding, creative concepts, design strategies, a breakdown of services provided, cost estimates, timelines, your portfolio, and testimonials. Including these topics demonstrates your professionalism and helps the client understand how you will shape their brand image.

How do I tailor a brand identity proposal for different clients?

To make your brand identity proposal effective, research each client's industry, target audience, and existing brand assets. Customizing content - such as referencing their current challenges and market position - shows that you have invested time in understanding their unique needs. Proposal Kit streamlines this process by letting you select and personalize specific templates for each client, ensuring your proposal is always relevant and compelling.

How detailed should the cost section be in a brand identity proposal?

It's important to be clear and clear with your pricing in a brand identity proposal. Use a detailed cost summary that lists specific deliverables, such as logo concepts, brand guidelines, or collateral design, along with their associated costs. Proposal Kit includes a quoting database system, which helps you present accurate, organized, and professional financial details, building trust with your client.

What makes a brand identity proposal persuasive to clients?

A persuasive brand identity proposal doesn't just list services - it tells a story about how your approach will help the client achieve their goals. Use case studies, testimonials, and a visually appealing design to support your claims. Explain the benefits of your branding strategy and how it aligns with the client's mission, vision, and values. Using Proposal Kit's professional templates and AI-driven drafts can give your proposal the polish and clarity needed to win over decision-makers.

How can Proposal Kit help speed up the process of writing a brand identity proposal?

Proposal Kit provides customizable templates and an integrated AI writer, which can generate tailored content based on your project details. This means you can quickly assemble a brand identity proposal that fits your client's needs without starting from scratch. The software also helps organize your chapters and cost summaries, allowing you to produce a high-quality, comprehensive proposal in a fraction of the time it would take manually.

Line Item Automated Chapters

If you purchase a Proposal Pack or the Professional Bundle, these proposal pages are generated using an automated line-item database in the included Wizard software.

Cost Summary

How to Build Templates Featured on Proposal Kit Website

Many people find the Proposal Kit website after searching for a specific proposal. Once you've purchased and installed the software, how do you build that template you found in the first place? This video shows you how to build any proposal you see on the Proposal Kit website.