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Brand Identity Proposal Template Concepts
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How to write your Brand Identity Proposal Template

With a Proposal Pack, you can create variations of this document of any length to suit your specific needs. This template is built using the Proposal Pack Wizard software included with any Proposal Pack or the Proposal Kit Professional bundle.

We typically include more chapters in the templates than most people will need to give everyone more variety in the chapters they may need. You can trim down a long template by removing pages you do not need or combining multiple chapter topics into one page.

Proposal Pack for Any Business
This set of chapters was selected for a brand identity business proposal aimed at defining or redefining a company's visual and communicative representation in the market. This document was created for businesses seeking professional assistance to enhance their branding efforts, ensuring their identity aligns with their values and appeals to their target audience.

You can also create countless variations of this document to suit your needs using the included library of 2200+ chapters.
Quote Image What Our Clients Say

Adding information, click to next section, then add more information to then see the final layout in WORD is amazing. No need to worry about formatting, so I just pick what information I want for the proposal, report, or contract, and ensure what I want to say makes sense--the fixings are there and I just add the meat & potatoes."

Richard Guadalupe McDonald
Global Health Science Institute
Product name:
Brand Identity Proposal Template
Produced by:
Proposal Kit
Software › Computer Software › Business & Productivity Software
$79 USD
Proposal Kit Reviews Image4.7 stars, based on 843 reviews

Popular Proposal Pack Design Themes

The Proposal Pack for Any Business is a plain text design theme that does not include a visual design theme with logos or background photos. These design themes are commonly used to create this template. Any Proposal Pack can be used to create this template. Select a design theme based on your personal preferences for the visual look of the templates.

Use Cases for the Brand Identity Proposal Template

  • To introduce a branding agency's services to potential clients.
  • For a freelance designer proposing a new branding project.
  • When a company seeks to rebrand and needs professional guidance.
  • To provide a detailed branding strategy and implementation plan to investors.
  • When a startup wants to establish its initial brand identity.
  • For a business looking to differentiate itself in a competitive market.
  • When a company merges with another and needs a unified brand identity.
  • For non-profits seeking to enhance their visibility and brand recognition.
  • When a business's current brand identity is outdated and needs revitalization.
  • For market expansion plans that require refreshed or localized brand identities.

Chapters Suggested for the Brand Identity Proposal Template

Cover Letter, Title Page, Table of Contents, Executive Summary, Cost Summary, Project Recommendations, Services Provided, Company History, Mission Statement, Branding Strategy, Design Concepts, Portfolio, Testimonials, About Us, Terms and Conditions, Back Page

Copy and paste this chapter list into the Proposal Pack Wizard's 'Select by AI' screen to build the Brand Identity Proposal Template. The Wizard is included with any Proposal Pack or the Proposal Kit Professional.

While the chapter list for this layout has been AI-generated, the Word template that the Proposal Kit software will create is 100% human-written content.

Components of the Brand Identity Proposal Template

Creating the Brand Identity Proposal Template involves assembling several chapters and filling them in with your details. While there's no one-size-fits-all template for every situation, Proposal Kit offers layouts that can be customized using its extensive chapter template library. The Wizard software builds this template for you, customized to your needs. The Wizard software is included in every Proposal Pack and the Proposal Kit Professional. You can customize this list of chapters as needed in the Wizard software, such as adding additional chapters, removing chapters, and changing the order of chapters.

Cover Letter

The Cover Letter serves as the formal introduction to the proposal, setting the tone and briefly outlining the purpose. It addresses the potential client directly, explaining why they should consider the proposed branding services and how it can benefit their business.

Title Page

The Title Page features the name of the proposal, the company's name, and the date. It serves as the front page of the document and is designed to present a professional appearance that aligns with the branding theme discussed within the proposal.

Table of Contents

The Table of Contents organizes the proposal by listing all the chapter headings and corresponding page numbers. This makes navigation through the document easier for the reader, allowing quick access to specific sections of interest.

Executive Summary

The Executive Summary provides a concise overview of the main points of the proposal, including the key branding strategies and goals. It is crafted to capture the attention of the decision-maker and motivate them to read further.

Cost Summary

In the Cost Summary, all costs associated with the branding project are detailed. Using Proposal Kit's line-item database, this section can automatically display a breakdown of expenses, offering transparency and helping in budget planning.

Project Recommendations

This section outlines specific recommendations for the branding project, tailored to meet the client's needs. It details the approach and the rationale behind each suggestion, aiming to align with the client's objectives and market positioning.

Services Provided

The Services Provided chapter details the scope of branding services offered. It lists out all tasks that will be undertaken, such as logo design, color scheme development, and overall visual identity creation, clarifying what the client can expect.

Company History

The Company History section gives background information about the service provider. This includes the company's founding, milestones, and past successful projects, which helps to establish credibility and trust with the prospective client.

Mission Statement

Here, the service provider's core values and purpose are articulated. The Mission Statement helps align the provider's objectives with the potential client's goals, reinforcing the suitability of the provider for the branding project.

Branding Strategy

The Branding Strategy lays out the plan to develop or enhance the client's brand identity. This section describes the strategic approach, target audience, and goals to ensure that the brand effectively communicates the desired message to the market.

Design Concepts

In the Design Concepts section, initial ideas for visual elements such as logos, typography, and color palettes are presented. This gives the client a visual understanding of the potential directions their brand identity could take.


The Portfolio showcases previous work completed by the provider. It includes case studies and samples of successful branding projects, serving as evidence of the provider's capability and style.


This section contains positive reviews and statements from previous clients. Testimonials build confidence in the provider's abilities by highlighting past client satisfaction and successful outcomes.

About Us

The About Us chapter offers a deeper look at the provider's team and their expertise. It includes information on key personnel, their qualifications, and their specific roles in delivering branding services.

Terms and Conditions

In the Terms and Conditions, all legalities, payment terms, project deliverables, and other contractual elements are clearly defined. This section is crucial for setting expectations and protecting both parties legally.

Back Page

The Back Page is the final section of the proposal, typically containing a brief closing statement, additional contact information, and a call to action encouraging the client to proceed with the services offered.

This template is also referred to as

  • Branding Proposal Template
  • Corporate Identity Proposal
  • Visual Identity Design Proposal
  • Business Rebranding Proposal
  • Logo Design Proposal Template
  • Brand Strategy Proposal
  • Brand Development Proposal
  • Creative Agency Proposal Template
  • Marketing Brand Proposal
  • Company Branding Proposal

How to create the Brand Identity Proposal Template with Proposal Pack Wizard

You can create this document using any of the logo-designed Proposal Packs. Pick any Proposal Pack with a logo design theme you like best; they will all work equally well. The Proposal Pack for Any Business has no extra logos or colors added. It is designed to be used plainly or customized with your logos and graphics.

This is a recipe for a template you can build in the Proposal Pack Wizard software using any of the Proposal Pack design themes. This template uses a new feature in the Wizard software for creating templates based on lists of chapters selected by the Business Proposal Outline Creator for Proposal Kit OpenAI GPT. We've used the GPT to generate this template recipe that you can paste into the Wizard's 'Select by AI' screen when selecting the templates for your project document. This Wizard feature will auto-select all the chapters generated by the GPT and map any mismatches to Proposal Kit chapter templates as best possible. This is a new experimental feature of the Proposal Pack Wizard software.

See this article, How to Streamline Your Business with AI Proposal Writer Tools, for more details on using ChatGPT to create your proposal outlines that can then be made by the Proposal Kit software.

If you have a ChatGPT Plus subscription for custom GPTs, use the Business Proposal Outline Creator for Proposal Kit OpenAI GPT to generate custom proposal chapter lists.

The Proposal Pack design theme you purchase will determine the visual look of this template. The screenshot above only shows the plain generic design theme.

We include a library of chapters to be assembled based on your needs. All proposals are different and have different needs and goals. We designed the Proposal Packs so you can customize the documents to suit your needs.

You will best create this document using the Proposal Pack Wizard - Expert Edition software to select this template and build it in the Proposal Pack logo design theme of your choice along with any desired customizations (such as adding additional chapters, removing unneeded chapters, changing the order of chapters, and importing your company logo). This template outlines a proposal for the described situation. Each user is responsible for typing in the actual content of the provided pages with their information to complete the proposal.

You create this template using the Wizard software, which includes the entire Proposal Pack library and software. We include the Expert Edition of the software in the Proposal Kit Professional bundle. Microsoft Word for Windows is required to use the customizing software.

How to Build Proposal Template from an AI Outline

This video shows how to build a Word format proposal template using the Proposal Pack Wizard software from an AI-generated outline. This video is illustrated with pre-created AI outlines of chapters that are pasted into the Wizard software, which then generates a Word document from the outline.

Key Takeaways

  • The Brand Identity Proposal Template is built using a Proposal Pack or the Professional bundle using the included Wizard software.
  • You can create unlimited custom variations of this template.
  • The Wizard software automates quotes and other financial pages with a line-item database.
  • There are no ongoing subscription fees. You get lifetime unlimited use.
  • Proposal Kit is made for freelancers, small businesses, and non-profits.
  • Proposal Kit product content (templates, samples, software) is 100% written by humans.
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