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Graphic Designer Proposal Concepts

You also get the following 2 Excel spreadsheets with the static Word template:
Cost Summary Calculator, Scheduling Calculator

Excel spreadsheets are only used with the static Word template. If you get a Proposal Pack or the Professional Bundle, these pages are calculated and built using an automated line-item database in the included software.

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How to write your Graphic Designer Proposal

We include this 17 page layout with every Proposal Pack. If you want this template to have a different visual design theme than the one illustrated here, purchase any Proposal Pack design and create this template using the purchased design theme. If you get a Proposal Pack or the Professional Bundle, you can also make any variation of this template with different chapters to suit your needs.

We typically include more chapters in the templates than most people will need to give everyone more variety in the chapters they may need. You can trim down a long template by removing pages you do not need or combining multiple chapter topics into one page.


Graphic Designer Sample ProposalView Graphic Designer Sample Proposal

This sample proposal is based on the same layout as this template and is included in every Proposal Pack. The visual design of the templates will match whichever Proposal Pack design you purchase. To get this template in a different design theme than shown in the sample, purchase any other Proposal Pack design theme and this template will be included.

You can create an editable Word version of this sample in any design theme of your choice including branded to your logo.

Proposal Pack Artsy #12 Screenshot of Pages
The Graphic Designer Proposal is an example of a proposal using Proposal Pack to pitch the services of a graphic design company creating graphics for use by business clients. Branding, ownership of the intellectual property, color schemes, and design style is also covered. This is a good example to follow for anyone proposing graphic design and related projects.

You can also create countless variations of this document to suit your needs using the included library of 2200+ chapters if ordering a Proposal Pack or Pro Bundle.
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Great tool!! Easy to use especially if you have Proposal Kit Pro. Saves all proposal documents per client. Saves you time."

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What's the Best Way to Write Your Graphic Designer Proposal?

The Proposal Kit template and software package are the best way to write your graphic designer proposal. Proposal Kit offers a comprehensive solution for creating detailed, professional proposals that can help you win bids and contracts. The software system incorporates a line item quoting database for cost summaries, quotes, estimates, budgets, and other financial documents, ensuring that every aspect of your proposal is thorough and well-organized.

Are you faced with the challenge of writing a graphic designer proposal? Proposal Kit can help you create a winning graphic designer proposal.

Types of Projects for Graphic Designer Proposals

Graphic designer proposals are used for a variety of projects. Here are some examples of typical projects that can benefit from a well-written proposal.

  • Logo design and brand identity development
  • Website design and development
  • Marketing collateral design (brochures, flyers, business cards)
  • Social media graphics and management
  • Packaging design
  • Advertising campaigns (digital and print)
  • Annual report design
  • Trade show booth and display graphics
  • Email newsletter design
  • Corporate presentations and pitch decks


Components of a Graphic Designer Proposal

There is no one-size-fits-all template for a graphic designer proposal. However, Proposal Kit's extensive library allows you to customize your proposal to fit your needs. Below are key components that can be included in your proposal using Proposal Kit's templates

Expanding on these components, you can create a comprehensive and persuasive graphic designer proposal that communicates your value to potential clients.

These are just a few examples of the thousands of templates in Proposal Kit's library. Users can customize their proposals to cover all necessary topics, ensuring a comprehensive and professional document. Once editing is complete, the proposal can be saved in PDF format for delivery.

Cover Letter

A professional cover letter introduces your proposal and summarizes the client's expectations. For a graphic designer proposal, the cover letter should highlight your understanding of the client's brand vision and needs and mention any preliminary discussions or insights you have gathered about their goals. Specifically, address how your design services will align with their brand's mission and values. This sets the stage and creates a positive first impression, demonstrating your commitment to delivering tailored and impactful design solutions.


The introduction outlines the proposal's purpose, giving a brief overview of the services offered and the benefits to the client. Considering the graphic design situation, this section should explain how your services will enhance the client's brand identity, improve their market presence, and resonate with their target audience. Emphasize the specific design solutions you provide, such as custom logos, cohesive branding packages, and innovative digital and print materials that can raise the client's brand.

Cost Summary

An estimate template helps detail the project's costs. For graphic design services, this includes breakdowns of various design elements such as logo creation, website design, marketing materials, and any additional services like social media graphics or packaging design. Provide a clear breakdown of costs for each design element, including time estimates and material costs, to give the client a transparent and comprehensive financial overview. This helps build trust and sets clear financial expectations from the start.

Process Summary

This section explains the initial steps to kick off the project, setting clear expectations for both parties. It details the discovery phase, where you will gather information about the client's brand, conduct market research, and discuss design preferences. It also outlines the project timeline, key milestones, and communication protocols to ensure a smooth and collaborative start. Finally, it explains how your design process, from initial concepts to final revisions, will be structured to meet the client's specific needs and preferences.

Project Deliverables

Here, you list the specific deliverables the client will receive. For a graphic designer proposal, deliverables include high-resolution logo files, brand style guides, website mockups, social media templates, and print-ready marketing materials. Specify the formats and versions of each deliverable, such as vector files for logos, responsive design files for websites, and print and digital formats for marketing materials. This ensures the client knows exactly what to expect upon project completion and how to use each deliverable effectively.


Outline the project timeline, including key milestones and deadlines. This helps manage client expectations and provides a clear roadmap for both parties. Detail the project phases, from initial consultation and concept development to design revisions and final delivery. Highlight critical deadlines, such as product launches or marketing campaigns, to ensure the project aligns with the client's timeline.

Color Scheme

Discuss the intended color palette for the project, explaining how the chosen colors will reflect the client's brand identity and appeal to their target audience. Provide examples of how different color schemes can evoke specific emotions and reinforce brand messaging. Explain the rationale behind your color choices and how they will be applied consistently across all design elements to create a cohesive and recognizable brand image.


Define the roles and responsibilities of both parties involved in the project. Clarify who will provide content, approve designs, and perform other critical tasks. For example, specify who will provide initial brand assets, review and approve design drafts, and handle the final implementation of the design materials. This ensures a clear understanding of each party's responsibilities and helps provide clarity during the project.


Detail the brand development process, including research, strategy, and creative development phases. Explain how you will conduct competitor analysis, identify unique selling points, and create a cohesive brand strategy. Discuss how your design approach will align with the client's brand values and target audience, ensuring the final brand identity is impactful and sustainable. Highlight the importance of consistency in branding across all platforms and touchpoints.


The style section outlines the project's aesthetic and design philosophy, ensuring alignment with the client's vision. Discuss the intended visual style, whether modern, minimalist, vintage, or eclectic, and how it will reflect the client's brand values and appeal to their target audience. Provide examples of design elements, such as typography, imagery, and graphic motifs, that will be used to create a cohesive and visually appealing brand identity.

About Us

To build credibility, provide information about your company, your team's expertise, and past successful projects. Highlight your team's qualifications, design awards, and notable projects. Include case studies or portfolio samples demonstrating your ability to deliver high-quality design and branding solutions tailored to diverse industries. Emphasize your commitment to client satisfaction and your track record of delivering projects on time and within budget.


Showcase examples of your previous work that are relevant to the client's needs. Include a variety of projects to demonstrate your versatility and expertise in different areas of graphic design. Provide detailed descriptions of each project, including the client's goals, your design approach, and the outcomes. Highlight how your designs have helped clients achieve their business objectives and enhance their brand presence.

Intellectual Property

Clarify the ownership of the intellectual property created during the project. Specify the client's rights to the designs and any usage limitations. Discuss how the transfer of intellectual property will be handled, including any licensing agreements or terms of use. This ensures that both parties clearly understand the ownership and use of the design materials, protecting the interests of both the client and your design firm.


Including references from past clients can add credibility and trust to your proposal. Provide testimonials from clients who have benefited from your graphic design services, particularly those with similar needs or industries. Include contact information for references willing to discuss their positive experiences, reinforcing your reliability and expertise. Highlight specific aspects of your service that clients have praised, such as your creativity, professionalism, and ability to meet deadlines.

Graphic Designer Proposal Use Cases

Landing a High-Profile Branding Project

Olivia, a small business owner at Visionary Designs, needed to win a branding project for an upscale boutique. Despite her creative skills, she found creating a professional proposal challenging. She knew her artistic talents alone wouldn't secure the contract; she needed a well-structured and persuasive proposal to effectively convey her vision and capabilities.

Olivia turned to Proposal Kit for assistance. Using the branding and identity templates, she created a proposal highlighting her unique design approach and showcasing her past successes. She included a detailed case study of a previous project where she successfully rebranded a luxury spa, complete with before-and-after visuals and client testimonials.

The detailed cost summary transparently broke down costs, covering all aspects of the project from initial concept sketches to final delivery of branding materials. This transparency reassured the boutique that there would be no hidden fees or unexpected expenses. Olivia also outlined the timeline for each project phase, ensuring the boutique understood the workflow and key milestones.

Olivia offered a clear roadmap of outcomes in the project deliverables section, including high-resolution logo files, a comprehensive brand style guide, and marketing collateral templates. She also proposed additional services, such as social media branding and website design, demonstrating her commitment to providing a cohesive brand experience.

These elements gave the boutique confidence in Olivia's capabilities. The boutique owners were particularly impressed with her attention to detail and the thoroughness of her proposal. Olivia's professionalism and creative expertise led to her securing the contract and establishing a solid working relationship with the new client. The boutique's rebranding project showcased Olivia's skills, attracting further high-profile clients to Visionary Designs.

Delivering a Marketing Collateral Proposal on Time

Ethan, an employee at DesignPro Solutions, was tasked with submitting a proposal for marketing collateral design for a local charity event. The charity needed the materials for their upcoming fundraiser, leaving Ethan with a tight deadline. He knew quickly delivering a comprehensive and polished proposal was crucial to winning the project.

With limited time, Ethan turned to the Proposal Kit to assemble the necessary components efficiently. He selected templates tailored explicitly for marketing collateral design, which provided a solid foundation for his proposal. Ethan leveraged an AI writing tool to analyze DesignPro's website to expedite the content creation process. The AI tool helped generate content for specific chapters, such as the company's background, design philosophy, and previous project highlights.

The combination of Proposal Kit's structured templates and the AI tool's efficiency allowed Ethan to produce a professional and polished proposal in record time. He included detailed descriptions of the proposed collateral, such as brochures, flyers, and digital banners, along with mockups to give the charity a visual representation of the final products.

Ethan also provided a clear cost summary, breaking down the expenses for each piece of collateral and explaining how the budget would be allocated. The process summary outlined DesignPro's steps to ensure timely delivery, from initial design concepts to final approval and printing.

His boss was impressed with the quality and timeliness of the submission. The charity event organizers awarded DesignPro the project, recognizing their ability to deliver under pressure.

Enhancing a Non-Profit's Visual Identity

Mia, a director at Hopeful Horizons, was tasked with writing an RFP for a comprehensive visual identity project. The non-profit organization aimed to enhance its visual identity to better connect with its audience and stakeholders. Mia understood that attracting high-quality responses required a well-structured and detailed RFP.

Recognizing the importance of clarity and detail, Mia turned to the Proposal Kit. She selected specific templates for the RFP, ensuring all essential components were included. The comprehensive guide provided by Proposal Kit helped Mia clearly outline the organization's needs and expectations, covering aspects such as the desired brand aesthetics, target audience, and project scope.

Mia provided a detailed overview of Hopeful Horizons, including its mission, values, and current branding challenges. She then outlined the objectives of the visual identity project, emphasizing the need for a cohesive brand that would resonate with donors, volunteers, and the community. Mia included specific requirements for the new visual identity, such as logo design, color palette, typography, and brand guidelines.

The RFP also contained a section on the evaluation criteria, detailing how proposals would be assessed based on creativity, relevance to the non-profit sector, and alignment with Hopeful Horizons' mission. Mia included a timeline for the project, specifying deadlines for proposal submissions, review periods, and project milestones.

This well-structured RFP attracted high-quality responses from reputable firms. The detailed and clear expectations helped potential vendors understand Hopeful Horizons' needs and allowed them to tailor their proposals accordingly. After a thorough review, Mia and her team selected a top design firm that demonstrated a deep understanding of the non-profit's goals and offered innovative solutions.

The successful selection process led to a fruitful partnership with the design firm. The new visual identity enhanced Hopeful Horizons' branding, making it more recognizable and appealing. The updated branding materials, including a new logo and comprehensive brand guidelines, helped the non-profit better connect with its audience and stakeholders, ultimately supporting its mission more effectively.


Writing a graphic designer proposal with the Proposal Kit becomes streamlined and efficient. Proposal Kit provides all the tools needed to create a professional proposal.

Also Known As

The Graphic Designer Proposal may also be referred to in different ways or be used in more specialized situations, such as:

  • Graphic Design Services Proposal
  • Branding and Design Proposal
  • Visual Identity Proposal
  • Creative Design Proposal
  • Design and Branding Services Proposal
  • Graphic Design Project Proposal
  • Brand Development Proposal
  • Design Solutions Proposal
  • Digital and Print Design Proposal
  • Marketing Design Proposal


Frequently Asked Questions

What is the best way to start writing a graphic designer proposal?

Proposal Kit templates are the best way to start, as they provide a structured and comprehensive guide to creating a professional proposal.

How can I customize my proposal using the Proposal Kit?

Proposal Kit offers thousands of customizable templates, allowing you to tailor each section to your needs and project requirements.

Can Proposal Kit help with financial documents in my proposal?

Yes, the Proposal Kit includes a line item quoting database system that assists in creating detailed cost summaries, quotes, estimates, and budgets.

How do I deliver my completed proposal?

Once you have finished editing your proposal in Word format, you can save it as a PDF file for delivery to your client.

What if I have a tight deadline for my proposal?

Proposal Kit's structured templates and the ability to leverage AI writing tools can help you meet tight deadlines by streamlining the proposal writing process.

Product name:
Graphic Designer Proposal
Produced by:
Proposal Kit
Software › Computer Software › Business & Productivity Software
$19 USD
Proposal Kit Review Stars4.7 stars, based on 843 reviews

Chapter Templates Used in the Graphic Designer Proposal

Cover Letter, Title Page, Table of Contents, Introduction, Cost Summary, Process Summary, Project Deliverables, Scheduling, Color Scheme, Responsibilities, Branding, Style, About Us, Portfolio, Intellectual Property, Testimonials, Back Page

Graphic Designer Proposal Calculator Spreadheets

These Excel calculator spreadsheets are included with this template. If you purchase a Proposal Pack or the Professional Bundle, these proposal pages are generated using an automated line-item database in the included Wizard software. The calculator spreadsheets are intended for use when purchasing only the static Word template.

Cost Summary Calculator, Scheduling Calculator

You use this proposal for

  • General business proposal
  • Non-technical proposal
  • Service sales proposal
  • Web or graphic designer, developer, SEO proposal

How to create the Graphic Designer Proposal with Proposal Pack Wizard

You can create this document using any of the logo-designed Proposal Packs. Pick any Proposal Pack with a logo design theme you like best; they will all work equally well. The Proposal Pack for Any Business is the pack with no extra added logos or colors - designed to be used plain or for you to customize with your logos and graphics.

The Proposal Pack design theme you purchase will determine the visual look of this template. The screenshot above only shows the plain generic design theme. Names and stories in examples are fictional; however, the templates are from real client use cases.

We include a library of chapters to be assembled based on your needs. All proposals are different and have different needs and goals. We designed Proposal Pack so you can customize the documents to suit your needs.

You will best create this document using the Proposal Pack Wizard - Expert Edition software to select this template and build it in the Proposal Pack logo design theme of your choice along with any desired customizations (such as adding additional chapters, removing unneeded chapters, changing the order of chapters, and importing your company logo). This template outlines a proposal for the described situation. Each user is responsible for typing in the actual content of the provided pages with their information to complete the proposal.

You create this template using the Wizard software with an entire Proposal Pack library and software. We include the Expert Edition of the software in the Proposal Kit Professional bundle. Microsoft Word for Windows is required to use the customizing software. You can also edit Word document templates in other office software such as Word for Mac. We will assist Mac users in assembling complex templates for their first project if they do not have the required platform to run the Wizard software.

You only get the single assembled Word document if purchased as a stand-alone template. The individual template products - Graphic Designer Proposal - include no other templates, samples, or software.

How to Build Templates Featured on Proposal Kit Website

Many people find the Proposal Kit website after searching for a specific proposal. Once you've purchased and installed the software, how do you build that template you found in the first place? This video shows you how to build any proposal you see on the Proposal Kit website.

Key Takeaways

  • The Graphic Designer Proposal is available as a ready-to-edit template.
  • You can create unlimited custom variations of this template using a Proposal Pack or the Professional Bundle.
  • Using a Proposal Pack or Professional Bundle, you can automate quotes and other financial pages with a line-item database.
  • There are no ongoing subscription fees. You get lifetime unlimited use.
  • We made Proposal Kit for freelancers, small businesses, and non-profits.
  • Proposal Kit product content (templates, samples, software) is 100% written by humans.
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