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Branding Design Proposal Template Concepts
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How to write your Branding Design Proposal Template

With a Proposal Pack, you can create variations of this document of any length to suit your specific needs. This template is built using the Proposal Pack Wizard software included with any Proposal Pack or the Proposal Kit Professional bundle.

We typically include more chapters in the templates than most people will need to give everyone more variety in the chapters they may need. You can trim down a long template by removing pages you do not need or combining multiple chapter topics into one page.

Proposal Pack for Any Business

( Design themes, color schemes, fonts, and images are all customizable )

This set of chapters was selected for crafting a comprehensive proposal tailored to clients seeking branding design services. This document was created for a branding firm to formally present their design capabilities, project approach, and detailed financial estimates to prospective clients, aiming to establish a clear and professional outline of services offered.

You can also create countless variations of this document to suit your needs using the included library of 2200+ chapters.
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Popular Proposal Pack Design Themes

The Proposal Pack for Any Business is a plain text design theme that does not include a visual design theme with logos or background photos. These design themes are commonly used to create this template. Any Proposal Pack can be used to create this template. Select a design theme based on your personal preferences for the visual look of the templates.

Use Cases for the Branding Design Proposal Template

  • Presenting branding services to a new client.
  • Renewing a contract with an existing client.
  • Expanding services offered to a current client.
  • Competing in a bid for a branding project.
  • Proposing a co-branding initiative with another business.
  • Introducing updated branding services to the market.
  • Proposing a branding strategy after a company merger or acquisition.
  • Responding to a Request for Proposal (RFP) for branding services.
  • Establishing a professional relationship with a startup needing branding.
  • Offering a strategic rebranding proposal to a company undergoing a makeover.

Chapters Suggested for the Branding Design Proposal Template

Cover Letter, Title Page, Table of Contents, Executive Summary, Cost Summary, Services Provided, Design Samples, Company History, Our Clients, Project Management, Timeline, Credentials, Guarantees and Warranties, Testimonials, Terms and Conditions, Acceptance

Copy and paste this chapter list into the Proposal Pack Wizard's 'Select by AI' screen to build the Branding Design Proposal Template. The Wizard is included with any Proposal Pack or the Proposal Kit Professional.

While the chapter list for this layout has been AI-generated, the Word template that the Proposal Kit software will create is 100% human-written content.

Components of the Branding Design Proposal Template

Creating the Branding Design Proposal Template involves assembling several chapters and filling them in with your details. While there's no one-size-fits-all template for every situation, Proposal Kit offers layouts that can be customized using its extensive chapter template library. The Wizard software builds this template for you, customized to your needs. The Wizard software is included in every Proposal Pack and the Proposal Kit Professional. You can customize this list of chapters as needed in the Wizard software, such as adding additional chapters, removing chapters, and changing the order of chapters.

Cover Letter

The Cover Letter serves as a formal introduction to the proposal, outlining the main intent of the branding design services being offered. It personally addresses the client, setting a professional tone and briefly highlighting how the branding firm can meet the client's specific needs.

Title Page

The Title Page includes essential information such as the proposal's title, the client's name, and the date. It serves as the first official page of the proposal and is designed to present a clean and professional appearance.

Table of Contents

The Table of Contents provides an organized listing of the sections and chapters included in the proposal. This allows the client to easily navigate through the document, finding specific information quickly and efficiently.

Executive Summary

The Executive Summary summarizes the key points of the proposal, including the branding firm's objectives, the services offered, and the benefits to the client. This section is crafted to capture the client's interest and encourage them to read further.

Cost Summary

The Cost Summary outlines the financial aspects of the proposed branding services. Using Proposal Kit's line-item database, this chapter automates the data to present a detailed and clear estimate of costs involved.

Services Provided

This chapter details the specific branding services offered by the firm, such as logo design, corporate identity development, and overall brand strategy. It explains each service's scope and how it aligns with the client's objectives.

Design Samples

Design Samples showcase the firm's previous work and demonstrate its capability and creativity in branding design. This section helps to build trust and gives the client a visual understanding of the quality and style of design the firm can provide.

Company History

The Company History provides a background of the branding firm, highlighting its origins, growth, and milestones. This chapter builds credibility by showing the firm's experience and longevity in the industry.

Our Clients

Our Clients lists notable clients the firm has previously worked with, including case studies or brief examples of successful projects. This section is used to reinforce the firm's reputation and expertise in handling various branding challenges.

Project Management

The Project Management section outlines how the branding project will be managed, detailing the process, tools, and team involved. It assures the client of the firm's efficiency and organizational skills in handling projects.


The Timeline presents the project's phases and milestones in a clear schedule, providing the client with a visual roadmap of the project's expected progress and completion dates.


This chapter lists the professional qualifications, certifications, and accolades of the branding firm. It is crucial for establishing the firm's authority and expertise in the branding industry.

Guarantees and Warranties

Guarantees and Warranties detail the assurances and support provided by the branding firm, covering aspects like quality, satisfaction, and service continuity. This chapter aims to build trust and reassure the client of the investment's reliability.


Testimonials include positive reviews and endorsements from previous clients, illustrating their satisfaction and the successful outcomes of the firm's branding services. This social proof can influence potential clients' confidence in choosing the firm.

Terms and Conditions

The Terms and Conditions lay out the legal aspects, responsibilities, and agreement specifics between the branding firm and the client. This section ensures both parties understand the commitment and parameters of the project.


The Acceptance section provides a space for the client to formally agree to and sign off on the proposal, marking their approval of the terms and initiation of the project. This is the final step in formalizing the engagement.

This template is also referred to as

  • Branding Strategy Proposal
  • Corporate Identity Proposal
  • Logo Design Proposal
  • Brand Development Bid
  • Visual Identity Plan
  • Brand Revitalization Pitch
  • Creative Branding Offer
  • Brand Architecture Outline
  • Marketing Design Proposal
  • Corporate Branding Package

How to create the Branding Design Proposal Template with Proposal Pack Wizard

You can create this document using any of the logo-designed Proposal Packs. Pick any Proposal Pack with a logo design theme you like best; they will all work equally well. The Proposal Pack for Any Business has no extra logos or colors added. It is designed to be used plainly or customized with your logos and graphics.

This is a recipe for a template you can build in the Proposal Pack Wizard software using any of the Proposal Pack design themes. This template uses a new feature in the Wizard software for creating templates based on lists of chapters selected by the Business Proposal Outline Creator for Proposal Kit OpenAI GPT. We've used the GPT to generate this template recipe that you can paste into the Wizard's 'Select by AI' screen when selecting the templates for your project document. This Wizard feature will auto-select all the chapters generated by the GPT and map any mismatches to Proposal Kit chapter templates as best possible. This is a new experimental feature of the Proposal Pack Wizard software.

See this article, How to Streamline Your Business with AI Proposal Writer Tools, for more details on using ChatGPT to create your proposal outlines that can then be made by the Proposal Kit software.

If you have a ChatGPT Plus subscription for custom GPTs, use the Business Proposal Outline Creator for Proposal Kit OpenAI GPT to generate custom proposal chapter lists.

The Proposal Pack design theme you purchase will determine the visual look of this template. The screenshot above only shows the plain generic design theme.

We include a library of chapters to be assembled based on your needs. All proposals are different and have different needs and goals. We designed the Proposal Packs so you can customize the documents to suit your needs.

You will best create this document using the Proposal Pack Wizard - Expert Edition software to select this template and build it in the Proposal Pack logo design theme of your choice along with any desired customizations (such as adding additional chapters, removing unneeded chapters, changing the order of chapters, and importing your company logo). This template outlines a proposal for the described situation. Each user is responsible for typing in the actual content of the provided pages with their information to complete the proposal.

You create this template using the Wizard software, which includes the entire Proposal Pack library and software. We include the Expert Edition of the software in the Proposal Kit Professional bundle. Microsoft Word for Windows is required to use the customizing software.

How to Build Proposal Template from an AI Outline

This video shows how to build a Word format proposal template using the Proposal Pack Wizard software from an AI-generated outline. This video is illustrated with pre-created AI outlines of chapters that are pasted into the Wizard software, which then generates a Word document from the outline.

Key Takeaways

  • The Branding Design Proposal Template is built using a Proposal Pack or the Professional bundle using the included Wizard software.
  • You can create unlimited custom variations of this template.
  • The Wizard software automates quotes and other financial pages with a line-item database.
  • There are no ongoing subscription fees. You get lifetime unlimited use.
  • Proposal Kit is made for freelancers, small businesses, and non-profits.
  • Proposal Kit product content (templates, samples, software) is 100% written by humans.
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