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Branding Services Proposal Template Concepts
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How to write your Branding Services Proposal Template

With a Proposal Pack, you can create variations of this document of any length to suit your specific needs. This template is built using the Proposal Pack Wizard software included with any Proposal Pack or the Proposal Kit Professional bundle.

We typically include more chapters in the templates than most people will need to give everyone more variety in the chapters they may need. You can trim down a long template by removing pages you do not need or combining multiple chapter topics into one page.

Proposal Pack for Any Business

( Design themes, color schemes, fonts, and images are all customizable )

This set of chapters was selected for creating a Branding Services Business Proposal aimed at assisting companies in establishing a unique brand identity that sets them apart from their competitors. This document was created for a business consultant to present a branding strategy that encompasses visual design, market positioning, and targeted outreach.

You can also create countless variations of this document to suit your needs using the included library of 2200+ chapters.
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I purchased the Proposal Pack for Any Business in early July. It took just a few moments to download and I was up and running. I love the interface with MS Word and like the fact that it is already compatible with Word 2013, the most recent version of MS Office. Overall great product to use with lots of variety in title pages and easy to use starter proposal adaptable for any purpose."

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Popular Proposal Pack Design Themes

The Proposal Pack for Any Business is a plain text design theme that does not include a visual design theme with logos or background photos. These design themes are commonly used to create this template. Any Proposal Pack can be used to create this template. Select a design theme based on your personal preferences for the visual look of the templates.

Use Cases for the Branding Services Proposal Template

  • Presenting a branding strategy to a new client.
  • Offering rebranding services to an established business.
  • Proposing branding solutions during a business pitch competition.
  • Providing a detailed branding plan to a startup company.
  • Outlining branding services to a company looking to differentiate in a crowded market.
  • Updating branding efforts for a company aiming to modernize its image.
  • Expanding service offerings of a marketing agency.
  • Explaining the importance of cohesive branding to potential clients.
  • Negotiating a branding project with a potential investor.
  • Demonstrating expertise in brand development in a consultancy proposal.

Chapters Suggested for the Branding Services Proposal Template

Cover Letter, Title Page, Table of Contents, Executive Summary, Cost Summary, Client Summary, Services Provided, Branding Strategy, Market Analysis, Design Concepts, Project Management, Implementation Timeline, Guarantee, Company History, References, Back Page

Copy and paste this chapter list into the Proposal Pack Wizard's 'Select by AI' screen to build the Branding Services Proposal Template. The Wizard is included with any Proposal Pack or the Proposal Kit Professional.

While the chapter list for this layout has been AI-generated, the Word template that the Proposal Kit software will create is 100% human-written content.

Components of the Branding Services Proposal Template

Creating the Branding Services Proposal Template involves assembling several chapters and filling them in with your details. While there's no one-size-fits-all template for every situation, Proposal Kit offers layouts that can be customized using its extensive chapter template library. The Wizard software builds this template for you, customized to your needs. The Wizard software is included in every Proposal Pack and the Proposal Kit Professional. You can customize this list of chapters as needed in the Wizard software, such as adding additional chapters, removing chapters, and changing the order of chapters.

Cover Letter

The Cover Letter serves as an introduction to the proposal, setting the stage for the detailed content that follows. It should be personalized for each client, briefly highlighting how the proposed branding services will meet their specific needs and goals.

Title Page

This page prominently displays the name of the proposal, such as Branding Services Proposal, along with the date, the company name and contact information of both the proposing company and the client. This makes it clear and professional.

Table of Contents

A clear Table of Contents helps the reader navigate through the different sections of the proposal. It lists all the chapter titles and the corresponding page numbers, providing an organized overview of the document.

Executive Summary

The Executive Summary provides a concise overview of the proposal, summarizing the key points that will be detailed in the following pages. This includes the purpose of the branding services, the anticipated outcomes, and the main strategy proposed.

Cost Summary

This section outlines the financial aspects of the proposal, detailing the costs associated with the branding services offered. The Proposal Kit software can automate this data using its line-item database to ensure accuracy and ease of customization.

Client Summary

In the Client Summary, the consultant outlines understanding of the client's current brand status, goals, and needs. This shows the client that their specific circumstances have been considered in depth.

Services Provided

This chapter details the specific services that will be provided under the branding proposal. This may include design, marketing strategies, and other related services that will help establish or revitalize the client's brand.

Branding Strategy

Here, the detailed approach to developing or enhancing the client's brand is laid out. This could involve discussions on brand positioning, voice, personality, and the methods to be used to establish the brand identity.

Market Analysis

Market Analysis involves researching and presenting data on the client's market, including trends, competitor analysis, and target audience. This information supports why the proposed branding strategy is appropriate and how it will position the client effectively in the market.

Design Concepts

In the Design Concepts section, preliminary ideas for visual elements like logos, color schemes, and typography are presented. This visual representation helps clients understand how their brand could be portrayed.

Project Management

This chapter outlines how the branding project will be managed. It includes information on the project team, timelines, and the processes that will ensure the project stays on track.

Implementation Timeline

The Implementation Timeline provides a schedule for when different elements of the branding services will be completed. This helps set client expectations and organizes the project into manageable phases.


The Guarantee section reassures the client of the commitment to quality and satisfaction in the services provided. It details any guarantees or assurances offered as part of the proposal.

Company History

Company History offers a brief on the proposing company's background, including previous successes and experience relevant to branding services. This builds credibility and trust with the client.


This chapter lists previous clients who have benefitted from similar services. Including contact information for these references allows prospective clients to verify the quality and effectiveness of the services offered.

Back Page

The Back Page serves as the closing sheet of the proposal, often including a thank-you note, additional contact information, or a prompt for the next steps. This ends the proposal on a professional note.

This template is also referred to as

  • Brand Development Proposal
  • Corporate Identity Proposal
  • Brand Strategy Consulting Proposal
  • Visual Identity Services Proposal
  • Brand Marketing Proposal Template
  • Business Branding Plan
  • Brand Creation Proposal
  • Identity Design Proposal
  • Brand Consultancy Proposal
  • Marketing and Branding Proposal

How to create the Branding Services Proposal Template with Proposal Pack Wizard

You can create this document using any of the logo-designed Proposal Packs. Pick any Proposal Pack with a logo design theme you like best; they will all work equally well. The Proposal Pack for Any Business has no extra logos or colors added. It is designed to be used plainly or customized with your logos and graphics.

This is a recipe for a template you can build in the Proposal Pack Wizard software using any of the Proposal Pack design themes. This template uses a new feature in the Wizard software for creating templates based on lists of chapters selected by the Business Proposal Outline Creator for Proposal Kit OpenAI GPT. We've used the GPT to generate this template recipe that you can paste into the Wizard's 'Select by AI' screen when selecting the templates for your project document. This Wizard feature will auto-select all the chapters generated by the GPT and map any mismatches to Proposal Kit chapter templates as best possible. This is a new experimental feature of the Proposal Pack Wizard software.

See this article, How to Streamline Your Business with AI Proposal Writer Tools, for more details on using ChatGPT to create your proposal outlines that can then be made by the Proposal Kit software.

If you have a ChatGPT Plus subscription for custom GPTs, use the Business Proposal Outline Creator for Proposal Kit OpenAI GPT to generate custom proposal chapter lists.

The Proposal Pack design theme you purchase will determine the visual look of this template. The screenshot above only shows the plain generic design theme.

We include a library of chapters to be assembled based on your needs. All proposals are different and have different needs and goals. We designed the Proposal Packs so you can customize the documents to suit your needs.

You will best create this document using the Proposal Pack Wizard - Expert Edition software to select this template and build it in the Proposal Pack logo design theme of your choice along with any desired customizations (such as adding additional chapters, removing unneeded chapters, changing the order of chapters, and importing your company logo). This template outlines a proposal for the described situation. Each user is responsible for typing in the actual content of the provided pages with their information to complete the proposal.

You create this template using the Wizard software, which includes the entire Proposal Pack library and software. We include the Expert Edition of the software in the Proposal Kit Professional bundle. Microsoft Word for Windows is required to use the customizing software.

How to Build Proposal Template from an AI Outline

This video shows how to build a Word format proposal template using the Proposal Pack Wizard software from an AI-generated outline. This video is illustrated with pre-created AI outlines of chapters that are pasted into the Wizard software, which then generates a Word document from the outline.

Key Takeaways

  • The Branding Services Proposal Template is built using a Proposal Pack or the Professional bundle using the included Wizard software.
  • You can create unlimited custom variations of this template.
  • The Wizard software automates quotes and other financial pages with a line-item database.
  • There are no ongoing subscription fees. You get lifetime unlimited use.
  • Proposal Kit is made for freelancers, small businesses, and non-profits.
  • Proposal Kit product content (templates, samples, software) is 100% written by humans.
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