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Branding Proposal Template Concepts
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How to write your Branding Proposal Template

With a Proposal Pack, you can create variations of this document of any length to suit your specific needs. This template is built using the Proposal Pack Wizard software included with any Proposal Pack or the Proposal Kit Professional bundle.

We typically include more chapters in the templates than most people will need to give everyone more variety in the chapters they may need. You can trim down a long template by removing pages you do not need or combining multiple chapter topics into one page.

Proposal Pack for Any Business

( Design themes, color schemes, fonts, and images are all customizable )

This set of chapters was selected for a branding business proposal to effectively communicate the strategic vision for a client's brand development. This document was created for a company seeking to enhance its market position by defining and promoting a distinctive brand identity through comprehensive strategy, design, and implementation.

You can also create countless variations of this document to suit your needs using the included library of 2200+ chapters.
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Popular Proposal Pack Design Themes

The Proposal Pack for Any Business is a plain text design theme that does not include a visual design theme with logos or background photos. These design themes are commonly used to create this template. Any Proposal Pack can be used to create this template. Select a design theme based on your personal preferences for the visual look of the templates.

Use Cases for the Branding Proposal Template

  • Launching a new brand identity for a startup company.
  • Rebranding an existing company to update its image and market position.
  • Proposing the development of a brand strategy for a product launch.
  • Offering branding services to enhance corporate image after a merger or acquisition.
  • Developing a comprehensive branding strategy for a non-profit organization.
  • Crafting a brand refresh proposal for a mature business seeking modernization.
  • Building a brand identity for an online business or e-commerce platform.
  • Proposing integrated branding and marketing services for a multi-branch company.
  • Introducing enhanced visual design services to a client's existing branding efforts.
  • Consulting on brand consistency across international markets for a global firm.

Chapters Suggested for the Branding Proposal Template

Cover Letter, Title Page, Table of Contents, Executive Summary, Objectives, Brand Vision, Market Analysis, Strategy and Implementation, Design Concepts, Services Provided, Technology, Project Management, Cost Summary, Guarantee, Company History, References, Back Page

Copy and paste this chapter list into the Proposal Pack Wizard's 'Select by AI' screen to build the Branding Proposal Template. The Wizard is included with any Proposal Pack or the Proposal Kit Professional.

While the chapter list for this layout has been AI-generated, the Word template that the Proposal Kit software will create is 100% human-written content.

Components of the Branding Proposal Template

Creating the Branding Proposal Template involves assembling several chapters and filling them in with your details. While there's no one-size-fits-all template for every situation, Proposal Kit offers layouts that can be customized using its extensive chapter template library. The Wizard software builds this template for you, customized to your needs. The Wizard software is included in every Proposal Pack and the Proposal Kit Professional. You can customize this list of chapters as needed in the Wizard software, such as adding additional chapters, removing chapters, and changing the order of chapters.

Cover Letter

The Cover Letter serves as a formal introduction to the branding proposal. It addresses the potential client personally, highlights the key benefits of the proposed branding services, and sets a welcoming tone for the proposal.

Title Page

The Title Page displays the name of the branding proposal, along with details such as the date of submission and the names of both the proposing company and the client. This page acts as the first impression of the document.

Table of Contents

The Table of Contents provides an organized listing of all the chapters included in the proposal. It helps the client navigate through the document with ease, showcasing the structured approach of the proposal.

Executive Summary

The Executive Summary provides a concise overview of the entire proposal. It summarizes the main objectives, strategies, and benefits of the proposed branding services, aiming to capture the client's interest and encourage further reading.


In the Objectives section, the specific goals that the proposed branding services aim to achieve are clearly outlined. These could include enhancing visibility, improving market positioning, or launching a new brand identity.

Brand Vision

The Brand Vision chapter describes the future aspirations for the client's brand and how it aligns with their overall business goals. This section helps in painting a picture of what the client can achieve with the right branding strategies.

Market Analysis

Market Analysis provides research-based insights into the current market environment, competitor analysis, and target audience behavior. This chapter helps justify the proposed branding strategies by grounding them in concrete data.

Strategy and Implementation

This section details the step-by-step plan proposed to achieve the branding objectives. It covers various strategies and their phases of implementation, ensuring the client understands the comprehensive approach being proposed.

Design Concepts

In Design Concepts, initial ideas and sketches of logos, color schemes, and other visual elements of the branding are presented. This visual representation helps clients visualize the potential outcomes of the branding services.

Services Provided

Services Provided lists all the specific services included in the branding proposal, such as logo design, marketing material creation, digital branding, and more. Each service is briefly described to clarify what the client can expect.


The Technology chapter outlines any software, tools, or platforms that will be used to implement the branding strategies. This section reassures the client of the modern and efficient approaches proposed for their branding needs.

Project Management

Project Management details the logistical aspects of how the branding project will be managed. Information on timelines, project phases, and communication protocols are included to ensure the client of smooth project execution.

Cost Summary

The Cost Summary presents a detailed breakdown of the projected costs associated with the branding services. The Proposal Kit software aids in automating this data, providing a clear and accurate financial overview.


This section outlines any guarantees or assurances provided with the branding services. It aims to build trust by assuring quality and satisfaction with the deliverables outlined in the proposal.

Company History

Company History offers a background of the proposing company, highlighting past successes, experience, and expertise in branding. This builds credibility and reassures the client of the company's capabilities.


In References, testimonials or case studies from previous clients are included to demonstrate the success and effectiveness of past branding projects handled by the proposing company.

Back Page

The Back Page serves as the closing sheet of the proposal, often including contact information, a thank you note, or a call to action encouraging the client to proceed with the services offered.

This template is also referred to as

  • Brand Development Proposal
  • Corporate Identity Proposal
  • Brand Strategy Proposal
  • Company Rebranding Proposal
  • Visual Identity Design Proposal
  • Brand Enhancement Plan
  • Brand Consulting Proposal
  • Marketing and Branding Proposal
  • Business Image Upgrade Proposal
  • Brand Management Proposal

How to create the Branding Proposal Template with Proposal Pack Wizard

You can create this document using any of the logo-designed Proposal Packs. Pick any Proposal Pack with a logo design theme you like best; they will all work equally well. The Proposal Pack for Any Business has no extra logos or colors added. It is designed to be used plainly or customized with your logos and graphics.

This is a recipe for a template you can build in the Proposal Pack Wizard software using any of the Proposal Pack design themes. This template uses a new feature in the Wizard software for creating templates based on lists of chapters selected by the Business Proposal Outline Creator for Proposal Kit OpenAI GPT. We've used the GPT to generate this template recipe that you can paste into the Wizard's 'Select by AI' screen when selecting the templates for your project document. This Wizard feature will auto-select all the chapters generated by the GPT and map any mismatches to Proposal Kit chapter templates as best possible. This is a new experimental feature of the Proposal Pack Wizard software.

See this article, How to Streamline Your Business with AI Proposal Writer Tools, for more details on using ChatGPT to create your proposal outlines that can then be made by the Proposal Kit software.

If you have a ChatGPT Plus subscription for custom GPTs, use the Business Proposal Outline Creator for Proposal Kit OpenAI GPT to generate custom proposal chapter lists.

The Proposal Pack design theme you purchase will determine the visual look of this template. The screenshot above only shows the plain generic design theme.

We include a library of chapters to be assembled based on your needs. All proposals are different and have different needs and goals. We designed the Proposal Packs so you can customize the documents to suit your needs.

You will best create this document using the Proposal Pack Wizard - Expert Edition software to select this template and build it in the Proposal Pack logo design theme of your choice along with any desired customizations (such as adding additional chapters, removing unneeded chapters, changing the order of chapters, and importing your company logo). This template outlines a proposal for the described situation. Each user is responsible for typing in the actual content of the provided pages with their information to complete the proposal.

You create this template using the Wizard software, which includes the entire Proposal Pack library and software. We include the Expert Edition of the software in the Proposal Kit Professional bundle. Microsoft Word for Windows is required to use the customizing software.

How to Build Proposal Template from an AI Outline

This video shows how to build a Word format proposal template using the Proposal Pack Wizard software from an AI-generated outline. This video is illustrated with pre-created AI outlines of chapters that are pasted into the Wizard software, which then generates a Word document from the outline.

Key Takeaways

  • The Branding Proposal Template is built using a Proposal Pack or the Professional bundle using the included Wizard software.
  • You can create unlimited custom variations of this template.
  • The Wizard software automates quotes and other financial pages with a line-item database.
  • There are no ongoing subscription fees. You get lifetime unlimited use.
  • Proposal Kit is made for freelancers, small businesses, and non-profits.
  • Proposal Kit product content (templates, samples, software) is 100% written by humans.
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