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Consulting Proposal Template Concepts
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How to write your Consulting Proposal Template

With a Proposal Pack, you can create variations of this document of any length to suit your specific needs. This template is built using the Proposal Pack Wizard software included with any Proposal Pack or the Proposal Kit Professional bundle.

We typically include more chapters in the templates than most people will need to give everyone more variety in the chapters they may need. You can trim down a long template by removing pages you do not need or combining multiple chapter topics into one page.

Proposal Pack for Any Business

( Design themes, color schemes, fonts, and images are all customizable )

This set of chapters was selected for crafting a comprehensive consulting business proposal. This document was created for a consulting firm to outline its services, demonstrate expertise, and detail project costs and benefits to prospective clients.

You can also create countless variations of this document to suit your needs using the included library of 2200+ chapters.
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Popular Proposal Pack Design Themes

The Proposal Pack for Any Business is a plain text design theme that does not include a visual design theme with logos or background photos. These design themes are commonly used to create this template. Any Proposal Pack can be used to create this template. Select a design theme based on your personal preferences for the visual look of the templates.

Use Cases for the Consulting Proposal Template

  • A consulting firm pitching its services to a new client.
  • An independent consultant proposing a project to a larger company.
  • A business consultancy firm seeking a retainer agreement with a corporation.
  • A specialized consultant (IT, HR, Strategy) presenting a solution to a specific problem.
  • A consultant aiming to expand services to existing clients.
  • A consultancy firm submitting a proposal in response to an RFP (Request for Proposal).
  • A consulting business proposing a joint venture with another company.
  • A freelance consultant competing for a government contract.
  • A consultancy firm outlining its approach for managing a client's project.
  • A consultancy business proposing a workshop or training session to an organization.

Chapters Suggested for the Consulting Proposal Template

Cover Letter, Title Page, Table of Contents, Executive Summary, Goals and Objectives, Services Provided, Project Plan, Cost Summary, Benefits, Company History, Expertise, Client Testimonials, Guarantees, Terms and Conditions, Conclusion, Appendices

Copy and paste this chapter list into the Proposal Pack Wizard's 'Select by AI' screen to build the Consulting Proposal Template. The Wizard is included with any Proposal Pack or the Proposal Kit Professional.

While the chapter list for this layout has been AI-generated, the Word template that the Proposal Kit software will create is 100% human-written content.

Components of the Consulting Proposal Template

Creating the Consulting Proposal Template involves assembling several chapters and filling them in with your details. While there's no one-size-fits-all template for every situation, Proposal Kit offers layouts that can be customized using its extensive chapter template library. The Wizard software builds this template for you, customized to your needs. The Wizard software is included in every Proposal Pack and the Proposal Kit Professional. You can customize this list of chapters as needed in the Wizard software, such as adding additional chapters, removing chapters, and changing the order of chapters.

Cover Letter

The Cover Letter serves as the introduction to your consulting proposal. It should be personalized to the recipient and provide a brief overview of what the proposal includes. This letter sets the tone for the proposal and expresses your eagerness to collaborate with the potential client.

Title Page

The Title Page acts as the front cover of your proposal. It should contain the proposal's title, the name of your consulting firm, the client's name, and the date of submission. This page helps to present a professional image and ensure that the document is easily identifiable.

Table of Contents

The Table of Contents lists all the sections and chapters included in the proposal, along with their corresponding page numbers. This helps the reader easily navigate the document and quickly find specific information.

Executive Summary

The Executive Summary provides a concise overview of the entire proposal, highlighting the key points such as the purpose of the proposal, the main solutions offered, and the expected outcomes. This summary is crucial as it often determines whether the reader will consider the full proposal.

Goals and Objectives

This section outlines the specific goals and objectives that the consulting project aims to achieve. It directly addresses the client's needs and expectations, and how your services will meet these requirements.

Services Provided

In the Services Provided section, you detail the consulting services your firm offers. It includes descriptions of each service, how they will be executed, and how they are tailored to meet the client's particular challenges or goals.

Project Plan

The Project Plan lays out the step-by-step approach for executing the consulting services. It includes timelines, milestones, and deliverables, giving the client a clear picture of the project's structure and management.

Cost Summary

This chapter presents a detailed breakdown of the project costs, utilizing Proposal Kit's line-item database for accurate and automated data entry. It helps the client understand the financial investment required for the consulting services.


The Benefits section highlights the advantages the client will gain from engaging with your consulting services. It should connect the project outcomes with the client's broader business objectives, emphasizing the value added by your expertise.

Company History

Company History provides a background on your consulting firm, showcasing your longevity, past successes, and growth in the industry. This builds credibility and trust with the potential client.


The Expertise chapter details your team's qualifications, special skills, and areas of knowledge. This section reassures the client of your capability to handle their specific needs effectively.

Client Testimonials

In the Client Testimonials section, include positive feedback from previous clients. This serves as social proof of your firm's ability to deliver on promises and meet client expectations.


This section outlines any guarantees you offer, such as satisfaction guarantees or specific outcome assurances. It helps to mitigate any perceived risks and strengthens the client's confidence in choosing your firm.

Terms and Conditions

The Terms and Conditions chapter sets forth the contractual aspects of the proposal, including payment terms, confidentiality agreements, and other legal stipulations. This is critical to ensure both parties understand their rights and obligations.


The Conclusion summarizes the proposal, reiterates the key benefits, and calls the client to action. This is your final appeal to the client, emphasizing the strategic fit and mutual benefits of your partnership.


The Appendices section can include any additional documents that support your proposal, such as detailed reports, references, or further documentation of your methodologies. This helps in providing thorough evidence of your proposition and capabilities.

This template is also referred to as

  • Consulting Services Proposal
  • Business Consulting Plan
  • Consultancy Project Offer
  • Strategic Consultation Template
  • Management Consulting Outline
  • Consultancy Strategy Proposal
  • Expert Advice Proposal
  • Professional Services Proposal
  • Consultative Selling Pitch
  • Consultation Services Brochure

How to create the Consulting Proposal Template with Proposal Pack Wizard

You can create this document using any of the logo-designed Proposal Packs. Pick any Proposal Pack with a logo design theme you like best; they will all work equally well. The Proposal Pack for Any Business has no extra logos or colors added. It is designed to be used plainly or customized with your logos and graphics.

This is a recipe for a template you can build in the Proposal Pack Wizard software using any of the Proposal Pack design themes. This template uses a new feature in the Wizard software for creating templates based on lists of chapters selected by the Business Proposal Outline Creator for Proposal Kit OpenAI GPT. We've used the GPT to generate this template recipe that you can paste into the Wizard's 'Select by AI' screen when selecting the templates for your project document. This Wizard feature will auto-select all the chapters generated by the GPT and map any mismatches to Proposal Kit chapter templates as best possible. This is a new experimental feature of the Proposal Pack Wizard software.

See this article, How to Streamline Your Business with AI Proposal Writer Tools, for more details on using ChatGPT to create your proposal outlines that can then be made by the Proposal Kit software.

If you have a ChatGPT Plus subscription for custom GPTs, use the Business Proposal Outline Creator for Proposal Kit OpenAI GPT to generate custom proposal chapter lists.

The Proposal Pack design theme you purchase will determine the visual look of this template. The screenshot above only shows the plain generic design theme.

We include a library of chapters to be assembled based on your needs. All proposals are different and have different needs and goals. We designed the Proposal Packs so you can customize the documents to suit your needs.

You will best create this document using the Proposal Pack Wizard - Expert Edition software to select this template and build it in the Proposal Pack logo design theme of your choice along with any desired customizations (such as adding additional chapters, removing unneeded chapters, changing the order of chapters, and importing your company logo). This template outlines a proposal for the described situation. Each user is responsible for typing in the actual content of the provided pages with their information to complete the proposal.

You create this template using the Wizard software, which includes the entire Proposal Pack library and software. We include the Expert Edition of the software in the Proposal Kit Professional bundle. Microsoft Word for Windows is required to use the customizing software.

How to Build Proposal Template from an AI Outline

This video shows how to build a Word format proposal template using the Proposal Pack Wizard software from an AI-generated outline. This video is illustrated with pre-created AI outlines of chapters that are pasted into the Wizard software, which then generates a Word document from the outline.

Key Takeaways

  • The Consulting Proposal Template is built using a Proposal Pack or the Professional bundle using the included Wizard software.
  • You can create unlimited custom variations of this template.
  • The Wizard software automates quotes and other financial pages with a line-item database.
  • There are no ongoing subscription fees. You get lifetime unlimited use.
  • Proposal Kit is made for freelancers, small businesses, and non-profits.
  • Proposal Kit product content (templates, samples, software) is 100% written by humans.
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