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How to write your own Advertising and Promotion Contract

You can create your own customized editable version of this contract document using Advertising/Marketing Contract Pack. Follow these steps to get started.


The Advertising and Promotion Agreement is an agreement for advertising and cross promotion between two companies. This is typically used for on-line marketing and trading of online advertising. It is a more specialized version of the Agency Agreement above.
Document Length: 3 Pages
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1. Get Advertising/Marketing Contract Pack that includes this business contract document.

This Advertising and Promotion Contract is included in editable Word format that can be customized in Word or by using the included Wizard software.

2. Download and install after ordering.

Once you have ordered and downloaded your Advertising/Marketing Contract Pack you will have all the content you need to get started with your own formal declaration.

3. Customize the contract template with your own information.

You can customize the contract document as much as you need. You can also use the included Wizard software to automate merging in name/address data.

Advertising and Promotion Contract

How do you write a Advertising and Promotion Contract document?

THIS AGREEMENT is made this Current Day day of Current Month, Current Year by and between Company Name ("Company") and Company Name ("Customer"). Customer and Company desire to exchange advertising and links, and cross-promote one another using a variety of marketing and advertising services (the "Services") as set forth in Exhibit B.

In consideration of the mutual covenants set forth in this Agreement, Company and Customer hereby agree as follows:

Advertising and Promotion

Customer shall arrange for the placement of advertising and promotion of Company and agrees to fulfill the following duties:

Insert specific partnership duties and arrangements here.

Specification and Services Completion

"Marketing Material" shall mean any programming, coding, graphic design, linking, or other collateral required by either party to fulfill its obligations under the Specifications. Both parties will use reasonable diligence in the development of the Advertising and Marketing Material and endeavor to complete all agreed upon Specifications outlined in Exhibit B no later than Start Date. Both parties acknowledge that this delivery deadline listed in Exhibit B, shall be an estimate, and is not a required delivery date. Both Customer and Company shall retain all intellectual property rights in any logos, graphics, text, images or other components owned and transmitted to either party for use in fulfillment or creation of Specifications or Services.


For all of Company's Services under this Agreement, Customer shall compensate Company in cash, pursuant to the terms of Exhibit A attached hereto. In the event Customer fails to make any of the payments referenced in Exhibit A by the deadline set forth in Exhibit A, Company has the right, but is not obligated, to pursue any or all of the following remedies: (1) terminate the Agreement; (2) withhold all materials, Services, and creative content administered by Company on behalf of Customer; (3) bring legal action.


Customer and Company acknowledge and agree that the Specifications and all other documents and information related to the engagement of marketing or advertisement development (the "Confidential Information") will constitute valuable trade secrets of each party. Both parties shall keep the Confidential Information in confidence and shall not, at any time during or after the term of this Agreement, without the other's prior written consent, disclose or otherwise make available to anyone, either directly or indirectly, all or any part of the Confidential Information. Excluded from the "Confidential Information" definition is anything that can be seen by the public in any advertising medium or channel.

General Provisions

Entire Agreement

This Agreement contains the entire agreement between the parties relating to the subject matter hereof and supersedes any and all prior agreements or understandings, written or oral, between the parties related to the subject matter hereof. No modification of this Agreement shall be valid unless made in writing and signed by both parties hereto.

Governing Law

This Agreement shall be governed by and construed in accordance with the laws of the State of State. Exclusive jurisdiction and venue shall be in the County County, State Superior Court.

Binding Effect

This Agreement shall be binding upon and inure to the benefit of both parties and their respective successors and assigns, provided that neither party assigns any of their obligations under this Agreement without the other's prior written consent.


The waiver by either party of any breach or failure to enforce any of the terms and conditions of this Agreement at any time shall not in any way affect, limit, or waive such party's right thereafter to enforce and compel strict compliance with every term and condition of this Agreement.

Good Faith

Each party represents and warrants to the other that such party has acted in good faith, and agrees to continue to so act, in the negotiation, execution, delivery, performance, and any termination of this Agreement.

Right to Withhold Content and Creative Services

In the event that a single party fails in its obligations as set forth on Exhibit B within the time prescribed in Exhibit B, the other party has the right to withhold further content and Services performed for or on behalf of the other party until such obligations are met.


Both parties warrant that everything they give one another to use in fulfillment of Specifications is legally owned or licensed. Both parties agree to indemnify and hold harmless one another from any and all claims brought by any third party relating to any aspect of the content and Services, including, but without limitation, any and all demands, liabilities, losses, costs, and claims, including attorney's fees, arising out of injury caused by either party's products/services, material supplied, copyright infringement, and/or defective products sold via the advertising or Services of either party.

Use of Services and Creative Content for Promotional Purposes

Both parties may advertise, use, or otherwise promote the creative content, description of Services performed, results of Services, and campaign data as they see fit for promotional purposes.

Placement of Tracking Codes

Both parties may use tracking codes, URLs, or other IDs to evaluate the effectiveness of any and all advertising.

Attorney's Fees

In the event any party to this Agreement employs an attorney to enforce any of the terms of the Agreement, the prevailing party shall be entitled to recover its actual attorney's fees and costs, including expert witness fees.

Term of Agreement

This agreement shall begin on Start Date and shall continue in full force until terminated by either party upon at least thirty (30) days prior written notice. The parties represent and warrant that, on the date first written above, they are authorized to enter into this Agreement in its entirety, and duly bind their respective principals by their signatures below.

The complete Advertising and Promotion Contract - with the actual formatting and layout - is available in this Contract Pack.
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