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How to write your Email Marketing and Campaign Agreement

We include this 6 page template with Advertising/Marketing Contract Pack and the Proposal Kit Professional. You will get more content and software automation for data merging, managing client documents, and creating proposals with line item quoting with a Contract Pack or the Professional.

If you are going to perform email marketing and campaign management services for your customers, use this contract. This agreement covers creating design mockups, HTML, Flash, text emails, proofing services, and more.
Document Length: 6 Pages
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We include this Email Marketing and Campaign Agreement in editable Word format that can be customized using your office software.

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Email Marketing and Campaign Agreement

How to write my Email Marketing and Campaign Agreement document


THIS AGREEMENT is made this Current Day day of Current Month, Current Year by and between Company Name ("Agency") and Company Name ("Customer"). Agency is in the business of providing email marketing and email campaign management services for a fee. Customer desires to have Agency render certain email marketing and campaign management services (the "Services") as set forth in Exhibit B.

Agency desires to render email marketing and campaign management services as set forth in Exhibit B. In consideration of the mutual covenants set forth in this Agreement, Customer and Agency hereby agree as follows.

Engagement of Services

Agency agrees to render to Customer services in connection with the planning, preparing, and creation of an Email Marketing Campaign, including:

Create design mockups and comps for all creative materials or content to be used, with Customer approval, in Email Marketing Campaigns. Create different types of content "templates" such as HTML, Flash, Rich Media, Text, AOL-Text, or Lotus Notes specific content templates. Develop advertising ideas and creative content for Customer for approval for use in email marketing programs.

Prepare estimates of costs and expenses associated with idea and content development and present them to Customer for approval. Design, contract, or otherwise arrange for the preparation or programming of response tracking, open rates, click-through rates, bounce handling, blocked-email tracking, black and white list handling, ROI tracking, response devices, alternate content delivery, auto responders, opt-out, forward to a friend, campaign management tools, analytic tools, predictive modeling, or any other related service or device that the Customer may request. Provide proofing and editing services on behalf of Customer to check for accuracy, completeness, adherence to specifications and Customer branding in all forms of contracted advertising that Agency handles on behalf of Customer. Audit all invoices and expenses provided by third party vendors to ensure accuracy.

Provide other services as Customer may request from time to time, such as content creation, assistance to Customer's staff and employees, market research, analysis, or additional project consulting. Execute all other advertising and marketing services or campaign management as agreed upon in Exhibit B.


Agency agrees to develop the advertising and consulting services pursuant to the specifications set forth in Exhibit B attached hereto (the "Specifications").

Services Completion

Agency will use reasonable diligence in the development of the Email Marketing Campaign Services and endeavor to deliver to Customer all agreed-upon specifications (or "Milestones") outlined in Exhibit B no later than Delivery Date. Customer acknowledges, however, that this delivery deadline and the other payment milestones listed in Exhibit A are estimates, and are not required delivery dates. Agency will retain all creative source code, original works, files, digital media and other intellectual property for the entire project and provide Customer with the output formats only. Customer shall retain all of its intellectual property rights in any logos, graphics, text, images, or other components it owns and transmits to Agency for use in fulfillment or creation of services.

Ownership Rights

Agency shall endeavor to ensure that Customer shall be able to retain, under the fullest extent under the law, any and all intellectual property rights in any text, images, or other components created for Customer pursuant to this Agreement. Customer agrees that any material, content, plan, or idea prepared by Agency or submitted to Customer for approval at any stage that is not utilized at the termination of this Agreement shall remain the property of Agency. Customer agrees to return to Agency any materials it may have of Agency's, such as artwork, mock-ups, comps, text, digital media, film, photos, or any other physical embodiment of Agency's creative work performed while under this Agreement.

Upon termination or expiration of this Agreement, Customer agrees to be solely responsible for any additional use of materials and advertisements created by Agency pursuant to this Agreement. Additional expenses may include but are not limited to: fees, licenses, translations, royalties, talent, and other associated fees. Agency's obligation in 4.a shall not apply with any respect to foreign use.


For all of Agency's services under this Agreement, Customer shall compensate Agency, in cash, pursuant to the terms of Exhibit A attached hereto. In the event Customer fails to make any payment referenced in Exhibit A by the deadline set forth in Exhibit A, Agency has the right, but is not obligated, to pursue any or all of the following remedies: (1) terminate the Agreement, (2) withhold all materials, services, and creative content administered by Agency on behalf of Customer, or (3) bring legal action.


Customer and Agency acknowledge and agree that the Specifications and all other documents and information related to the engagement of marketing or advertisement development (the "Confidential Information") will constitute valuable trade secrets of Agency. Customer shall keep the Confidential Information in confidence and shall not, at any time during or after the term of this Agreement, without Agency's prior written consent, disclose or otherwise make available to anyone, either directly or indirectly, all or any part of the Confidential Information. Excluded from the Confidential Information definition is anything that can be seen by the public in any advertising medium or channel prior to the engagement of Agency to provide services, or information that was provided to Agency by Customer for publication as a requirement of fulfillment of the Specifications.

Limited Warranty and Limitation on Damages

Customer agrees to indemnify and hold Agency harmless with respect to any claim, loss, lawsuit, liability or judgment suffered by Customer that results from the use of any material prepared or execution of service by Agency or at the direction of Agency that has been materially changed from the Specifications by any advertisers, publishers, hosts, radio and television broadcasts, quotes, testimonials, print journalism, or other third party entity. Agency agrees to obtain and/or maintain in force for the length of this Agreement, at Agency's expense, an appropriate liability policy or policies, having a minimum limit of Insurance Coverage, naming Customer as an additional insured and loss payee under such policy or policies as applicable. In the event of any litigation, proceeding, or suit against Customer by any regulatory agency or in the event of a court action challenging any advertising or marketing service prepared by Agency, Agency shall assist in the preparation of defense of such action and cooperate with Advertiser.

Customer acknowledges that Agency is not responsible for the results obtained by Customer from any creative services advertising, programs, ideas, or execution thereof. Customer waives any claim for damages, direct or indirect, and agrees that its sole and exclusive remedy for damages (either in contract or tort) is the return of the consideration paid to Agency as set forth in Exhibit A attached hereto.

1 Right of Refusal

Agency reserves the right to refuse any service or services at any time that appear to be in violation with its Acceptable Use Policy (AUP) or appears to be in violation with industry standards, community standards or a violation of Local, State, or Federal Law. Agency will make available to Customer its AUP prior to the engagement of this Agreement. Agency reserves the sole right to determine what constitutes a violation of its policies and procedures.

2 No Warranty on Campaign Success or Results

Agency is not responsible for the results obtained from any of the services rendered under this Agreement.

3 Compliance with the CAN-SPAM Act of 2003

Agency and Customer, and all email, campaigns, or related communicates sent on behalf of the customer by the Agency or the Agency's agents or vendors must comply with the CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act), which establishes requirements for those who send commercial email.

Independent Contractor

Agency will be retained as independent contractor. Agency will be fully responsible for payment of its own income taxes on all compensation earned under this Agreement. Customer will not withhold or pay any income tax, social security tax, or any other payroll taxes on Agency's behalf.

Agency understands that it will not be entitled to any fringe benefits that Customer provides for its employees generally or to any statutory employment benefits, including without limitation, worker's compensation or unemployment insurance.

Resources and Equipment

Customer agrees to make available to Agency, for Agency's use in performing the services required by this Agreement, all logos, graphics, photos, branding, collateral, items of hardware and software as Customer and Agency may agree are reasonably necessary for such purpose.

General Provisions

1 Entire Agreement

This Agreement contains the entire agreement between the parties relating to the subject matter hereof and supersedes any and all prior agreements or understandings, written or oral, between the parties related to the subject matter hereof. No modification of this Agreement shall be valid unless made in writing and signed by both of the parties hereto.

2 Governing Law

This Agreement shall be governed by and construed in accordance with the laws of the State of State. Exclusive jurisdiction and venue shall be in the County County, State Superior Court.

3 Binding Effect

This Agreement shall be binding upon and inure to the benefit of Customer and Agency and their respective successors and assigns, provided that Agency may not assign any of its obligations under this Agreement without Customer's prior written consent.

4 Waiver

The waiver by either party of any breach or failure to enforce any of the terms and conditions of this Agreement at any time shall not in any way affect, limit, or waive such party's right thereafter to enforce and compel strict compliance with every term and condition of this Agreement.

5 Good Faith

Each party represents and warrants to the other that such party has acted in good faith, and agrees to continue to so act, in the negotiation, execution, delivery, performance, and any termination of this Agreement.

6 Right to Withhold Content and Services

In the event Customer fails to make any of the payments set forth on Exhibit A within the time prescribed in Exhibit A, Agency has the right to withhold further content and services performed for or on behalf of Customer until payment in full is made, plus accrued late charges of 1 1/2% per month.

7 Indemnification

Customer warrants that everything it gives Agency to use in fulfillment of services is legally owned or licensed to Customer. Customer agrees to indemnify and hold Agency harmless from any and all claims brought by any third party relating to any aspect of the services, creative content or other content, including but without limitation, any and all demands, liabilities, losses, costs, and claims including attorney's fees, arising out of injury caused by Customer's products/services, material supplied by Customer, copyright infringement, and defective products sold via the advertising or services. Further, Customer agrees to indemnify Agency from responsibility for problems/disruptions caused by third party services and contractors that Customer may use, such as media buyers, transportation, merchant accounts, shopping carts, shipping, hosting services, real-time credit card processing and other services that relate to the execution of the services by Agency as outlined in this Agreement.

8 Use of Services and Creative Content for Promotional Purposes

Customer grants Agency the right to use the creative content, description of services performed, results of services, and campaign data as it sees fit for promotional purposes.

9 No Responsibility for Theft

Agency has no responsibility for any third party taking all or any part of the content, ideas, or services provided to Customer by Agency.

10 Attorney's Fees

In the event any party to this Agreement employs an attorney to enforce any of the terms of the Agreement, the prevailing party shall be entitled to recover its actual attorney's fees and costs, including expert witness fees.

11 Term of Agreement

This agreement shall begin on Current Date and shall continue in full force until terminated by either party upon at least thirty (30) days prior written notice.

Both parties represent and warrant that, on the date first written above, they are authorized to enter into this Agreement in entirety and duly bind their respective principals by their signatures below:

The complete Email Marketing and Campaign Agreement - with the actual formatting and layout - is available as a single template or as part of a library of related templates in a Contract Pack or the Professional Bundle.
Email Marketing and Campaign Agreement
Alternate documents are those which may be used instead of this document depending on your situation. Alternate documents may be better suited for projects of different sizes, more specialized projects, and variations on rights.

Alternate Documents

Related documents may be used in conjunction with this document depending on your situation. Many related documents are intended for use as part of a contract management system.

Related Documents

Key Takeaways

  • The Email Marketing and Campaign Agreement is available as a ready-to-edit template.
  • The Contract Packs and Professional Bundle include many related agreements and documents.
  • You can automate financials and data merging into contracts using a Contract Pack or Professional Bundle.
  • You can also create business proposals and integrate your contracts using the Professional Bundle.
  • There are no ongoing subscription fees. You get lifetime unlimited use.

How to Build a Legal Contract with Proposal Kit

This video illustrates how to create a legal contract using the Proposal Pack Wizard software. It also shows how to create a proposal with an invoice and contract at the same time.

Frequently Asked Questions

How do I customize the Email Marketing and Campaign Agreement to fit my business needs?

Customizing the Email Marketing and Campaign Agreement involves editing the document to include your business details, terms, and conditions. The templates are designed to be flexible, allowing you to insert your company's name, address, and other relevant information. You can modify clauses to reflect your unique business practices and legal requirements.

Is the Email Marketing and Campaign Agreement compliant with laws and regulations?

The legal contract templates are written by legal professionals and designed to comply with current laws and regulations at the time of their writing. However, laws can vary by jurisdiction and change over time, so it's recommended to have your contract reviewed by a local attorney to ensure it meets all legal requirements specific to your region and industry. Templates are licensed as self-help information and not as legal advice.

Can I use the same Email Marketing and Campaign Agreement for different clients or projects?

You can use the same Email Marketing and Campaign Agreement for different clients or projects. The templates are versatile and easily adapted for various scenarios. You will need to update specific details such as client names, project descriptions, and any unique terms for each new agreement to ensure that each contract accurately reflects the particulars of the individual client or project.

What should I do if I encounter a clause or term I don't understand?

If you encounter a clause or term in the Email Marketing and Campaign Agreement that you need help understanding, you can refer to guidance notes explaining each section's purpose and use. For more complex or unclear terms, it's advisable to consult with a legal professional who can explain the clause and help you determine if any modifications are necessary to suit your specific needs.

How do I ensure that the Email Marketing and Campaign Agreement is legally binding and enforceable?

To ensure that the Email Marketing and Campaign Agreement is legally binding and enforceable, follow these steps:

  • Complete all relevant sections: Make sure all blanks are filled in with accurate information.
  • Include all necessary terms and conditions: Ensure that all essential elements, such as payment terms, deliverables, timelines, and responsibilities, are clearly defined.
  • Signatures: Both parties must sign the contract, and it is often recommended that the contract be witnessed or notarized, depending on the legal requirements in your jurisdiction.
  • Consult a legal professional: Before finalizing the Email Marketing and Campaign Agreement, have it reviewed by an attorney to ensure it complies with applicable laws and protects your interests.

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