Describe Your Web Site Home Page Worksheet (R06)

This document is a concise planning aid for defining a website's front page. It guides stakeholders to describe the desired look and feel, specify what visitors should notice first, and list the exact content and functions that belong on the entry screen. By cross-referencing the content inventory (R02) and the functional requirements (R03), teams can align messaging, media, and interactive topics with previously approved scope.

The note that the page will not include site-wide navigation signals a focused, conversion-oriented design, such as a landing experience. It also states the page will not conform to the shared template set referenced elsewhere (R06), clarifying that this is a custom layout with distinct rules. The Category Template Used: ID flag helps catalog the artifact within a broader documentation suite.

When teams complete this worksheet, they establish priorities for the hero area, calls to action, and any important trust signals or summaries a visitor should immediately notice. They also reduce ambiguity by mapping each front-page item back to R02 and R03, which supports accurate estimates, content handoffs, and QA. Because the page deviates from global navigation and standard templates, early agreement on layout boundaries, assets, and behavior is critical to avoid scope drift.

Accessibility should be considered during planning. Even though not stated in the form, standard practice calls for providing alternative text for images, structuring semantic headings for screen reader compatibility, and aiming for WCAG 2.1 level AA conformance. These decisions affect copy limits, imagery, color choices, and interactive controls, and are easier and less costly when addressed here.

Use cases include a product launch homepage focused on a single offer, a nonprofit's donation drive front page with simplified paths, or a time-bound campaign microsite that requires unique content modules and forms. Internal portals can also use this approach for a task-first entry screen without global navigation, improving focus and adoption.

Proposal Kit can streamline this process with document assembly to package the front page plan alongside R02 and R03, automated line-item quoting for related design and development tasks, and an AI Writer to write supporting briefs and checklists. Its extensive template library and ease of use help teams maintain consistency across requirements while accommodating custom front-page needs.

Beyond defining what belongs on the front page, this planning step shapes governance, measurement, and delivery. Teams can treat the front page as a focused conversion funnel and specify success metrics such as lead submissions, trials started, or donations. By capturing expected user journeys and outcomes here, product owners can align analytics, set performance budgets, and plan A/B tests without rework later. This also helps marketing and engineering agree on copy limits, asset formats, and load order, reducing page weight while preserving visual impact.

The custom layout nature of this page means change control matters. Documenting exceptions to house standards, component dependencies, and required approvals prevents scope creep as stakeholders iterate on design. Assign content owners, define editorial workflows, and set readiness gates for imagery, video, and legal review so production can move smoothly through sprints. Metadata conventions, including tagging tied to Category Template Used: ID, support traceability across requirements, QA, and release notes.

Plan for quality from the start. Establish acceptance criteria that include accessibility checks, performance thresholds, and SEO basics. For accessibility, decide who will author alternative text, how headings will be structured, and how the team will validate with a screen reader during QA.

State that the page targets WCAG 2.1 level AA, which guides color contrast, control spacing, and error messaging. Add device coverage for responsive testing and specify analytics events to confirm that key topics are covered and used.

This document benefits diverse scenarios: a B2B homepage built to capture demo requests, a SaaS onboarding entry screen that accelerates account setup, an event registration campaign with a single call to action, or a franchise recruitment page that funnels candidates to qualification forms. For time-bound launches, the worksheet helps lock scope early, enabling content and creative to land on time.

Proposal Kit can strengthen these efforts by assembling the front-page plan with related requirement sets, producing consistent scopes and estimates with automated line-item quoting, and using its AI Writer to build supporting documents such as acceptance criteria, content briefs, and test checklists. Its template library and ease of use help teams maintain standards while still delivering a one-off front page tailored to business goals.

Extend the front-page plan by defining how it will be implemented in the CMS. Document the content model (modules, fields, media specs), editorial permissions, and versioning so authors can update the hero, calls to action, and promos without developer support. Because the page lacks global navigation, specify SEO and discovery tactics: search indexing rules, canonical handling, and how internal links or micro-sitemaps guide bots and users.

Capture off-page presentation too, including social sharing previews and structured metadata, to ensure brand consistency in search and social feeds. If personalization is in scope, describe audience segments, data sources, and fallbacks so the experience degrades gracefully.

Address compliance and trust. Define consent patterns for analytics and forms, spam controls, and minimal data capture aligned with stated purposes. Note any legal disclaimers or product eligibility statements and where they appear.

For performance and stability, identify traffic forecasts, caching/CDN strategy, and a rollback plan. Include a support model: who monitors uptime, triages incidents, and owns post-launch fixes within agreed SLAs. Add a rollout strategy (soft launch, feature flags, or pilot cohorts) and the handoff path from project to operations, including playbooks for content updates and releases.

Plan for scale and reach. Outline localization needs, translation workflows, and content parity requirements so all language variants maintain clarity and accessibility. Define a content lifecycle: review cadences, archival criteria, and success signals that trigger refresh or retirement.

Ensure accessibility is preserved across variants by confirming alternative text ownership, screen reader navigation paths, and ongoing checks that uphold WCAG 2.1 Level AA as changes ship.

Proposal Kit can support these additions by assembling the front-page brief with CMS and rollout appendices, generating consistent scopes and estimates with automated line-item quoting, and using its AI Writer to produce training guides, handoff checklists, and change-order documents. Its template library helps teams standardize governance while delivering a high-impact, custom front page.

How to write my Describe Your Web Site Home Page Worksheet (R06) document

Category Template Used: ID

Briefly describe what you desire in your site’s front page. What are the things you want a visitor to immediately notice? What content (R02) should be available? What functions (R03) should be available?

This page does not include site-wide navigation elements. This page does not conform to any templates from R06.