Describe Your Web Site Worksheet (R01)

This site-wide reference document is a one-page starter for defining a website's overall design and function. It asks teams to write or sketch the important ideas, forcing clarity and alignment before detailed specs. By capturing the site's purpose, key pages, user flows, and major features on a single page, it helps stakeholders agree on scope early and prevents overcomplexity.

Although brief, the page should note core content types and functions across the ecosystem: the main website, mobile apps, preexisting social media posts, archived web content, preexisting conventional electronic documents, individualized documents (such as confirmations), and third-party content embedded on pages. It should flag web accessibility needs, including compatibility with a screen reader, alternative text for images, and practices consistent with the web content accessibility guidelines. Many organizations target WCAG 2.

1 level aa. Public entities and state and local governments operating under Title II of the ADA (Americans with Disabilities Act) should plan for effective communication and, where appropriate, equivalent facilitation. When posting a fact sheet, such as summaries of the Fair Labor Standards Act, ensure accessibility applies to new and archived materials. Teams may consult agency rules and Federal Register notices for context while avoiding legal conclusions in this early write.

This page should also connect the website concept to the business plan. Use either a traditional business plan format or a lean startup format to test the value proposition, customer segments, revenue streams, cost structure, customer relationships, key partnerships, key activities, and key resources. Summarize an executive summary, market analysis, organization and management, service or product line, marketing and sales, potential funding request, and financial projections.

Note the North American Industry Classification System (NAICS) codes relevant to the project. Treat the site description as a fast way to write your business plan inputs tied to digital delivery.

Example use cases include: a city agency consolidating permits online while meeting ADA obligations; a behavioral health clinic offering dialectical behavior therapy resources and DBT skills materials-mindfulness, distress tolerance, emotion regulation, interpersonal effectiveness-delivered in accessible formats; or a retailer launching a catalog with mobile-first checkout and accessible media.

Proposal Kit can turn this concise brief into deliverables quickly using document assembly, automated line-item quoting, an AI Writer that can build supporting documents, and an extensive template library. Its ease of use helps teams move from a one-page concept to consistent proposals, scopes, and plans.

A one-page site-wide reference is a practical way to capture a website's design and function before teams dive into wireframes or code. It invites concise sketches and plain-language descriptions that clarify purpose, primary user journeys, and important features. By capping scope to a single page, leaders force trade-offs, prevent feature creep, and create a baseline that product, marketing, and compliance can reference. This early abstraction should also note the digital surface area beyond the main site, including mobile apps, third-party content, individualized documents like confirmations, preexisting conventional electronic documents, archived web content, and preexisting social media posts that may shape user expectations.

For organizations that serve the public, the page should flag web accessibility from the start. Call out compatibility with a screen reader, alternative text for media, and alignment with the web content accessibility guidelines, often targeting WCAG 21 Level AA.

Public entities and state and local governments operating under Title II of the ADA should plan for effective communication and consider equivalent facilitation where needed. When planning a fact sheet library or policy summaries (for example, around the Fair Labor Standards Act), include accessibility for both new and archived materials and note any references to agency guidance or Federal Register notices without drawing legal conclusions.

This summary can also anchor business planning. Use it to write your business plan inputs in either a traditional business plan format or a lean startup format. Briefly capture the executive summary, market analysis, organization and management, service or product line, marketing and sales, funding request, and financial projections.

Map the value proposition to customer segments, customer relationships, revenue streams, cost structure, key partnerships, key activities, and key resources, and record relevant NAICS codes. This linkage helps prioritize features that drive measurable outcomes.

Example situations include: a county portal unifying permits and payments while meeting ADA obligations; a startup validating a subscription model by aligning features with revenue streams; or a clinic publishing dialectical behavior therapy resources with DBT skills, mindfulness, distress tolerance, emotion regulation, and interpersonal effectiveness in accessible formats.

Proposal Kit helps teams turn this one-page vision into a complete set of project management documents using document assembly, automated line-item quoting, an AI Writer that can build supporting materials, and an extensive template library. Its ease of use accelerates consistent scopes, accessibility notes, and business plan sections so stakeholders move from concept to execution with fewer gaps.

Treat this one-page site-wide reference as a decision log, not just a sketch. Use it to define target audiences, primary tasks, device contexts, non-goals, and acceptance criteria. Capture success metrics up front: task completion rates, conversion targets, and an accessibility score aligned with the web content accessibility guidelines and WCAG 2.

1 Level AA goal. Note performance budgets, error states, and navigation rules so teams avoid late-stage rework.

Plan governance and content lifecycle. Specify owners, review cadences, and an archiving strategy for archived web content and preexisting social media posts. Include a remediation plan for preexisting conventional electronic documents, rules for embedding third-party content, and patterns for individualized documents like receipts and confirmations.

Document web accessibility tactics: alternative text, transcripts, keyboard support, and screen reader testing procedures. Public entities, including state and local governments operating under Title II of the ADA within the Americans with Disabilities Act, should document policies for effective communication and, when appropriate, equivalent facilitation. If publishing a fact sheet library (for example, Fair Labor Standards Act summaries or Federal Register highlights), record how items are made accessible at launch and when archived.

Link this snapshot to the strategy. Use it to write your business plan inputs, whether you prefer a traditional business plan format or a lean startup format. Summarize the executive summary, market analysis, organization and management, service or product line, and marketing and sales.

Estimate the funding request, financial projections, and tie the value proposition to customer segments, revenue streams, cost structure, customer relationships, key partnerships, key activities, and key resources. Record North American Industry Classification System (NAICS) codes for clarity and reporting.

Set a delivery roadmap. Define an MVP, then stage enhancements, including mobile apps. List integrations and dependencies, privacy considerations, analytics, and risk mitigations. Outline testing protocols, including accessibility checks and content reviews, with clear handoffs across disciplines.

Use cases include: an HR portal posting compliant policy fact sheets and accessible PDFs; a manufacturer aligning a NAICS-coded product catalog with revenue streams; a behavioral health provider offering dialectical behavior therapy resources and DBT skills, mindfulness, distress tolerance, emotion regulation, interpersonal effectiveness, inclusive formats; or a city portal consolidating permits and payments with strong web accessibility.

Proposal Kit can turn this one-page outline into a structured set of deliverables using document assembly, automated line-item quoting, an AI Writer for supporting documents, and an extensive template library. Its ease of use helps teams translate concise intent into consistent scopes, plans, and business sections quickly.

How do you write a Describe Your Web Site Worksheet (R01) document?

Describe Your Website Site-Wide Reference Document. This document is meant for a general, handwritten description of your website’s functions. Write text or draw diagrams, whatever you think is the clearest way to describe your ideas.

Write as much as you’d like, but don’t use extra pages: anything that wouldn’t fit on this page is too complex for this initial summary. What is the overall design and function of this website?