Restaurant Kiosk Automation Sample Proposal
June 20xx Esperanza Logan Owner Parkvue Burgers 9797 Park Drive Albuquerque NM Dear Ms. Logan You have made wise decision to automate your ordering and payment systems at Parkvue Burgers. Installing and using our tabletop devices and drive up kiosk will save you money in staff costs and increase sales as well as increasing the speed at which you can serve customers. Please note that although we have not included the cost of central hub and kitchen screen in our bid here those options are available and may save you money in the long run.
After reviewing this proposal please contact me to set up an appointment to finalize the contract and set date for installation of your devices. The sooner you are using our system the sooner your profits will rise. Sincerely Theo Sellos Senior Sales Executive Tableside Devices 505 555 5490 Theo@Tableside.com www.Tableside.com
Proposal Tableside Devices 6705 Avenida Bianca Suite Albuquerque NM PH 505 555 5490 FX 505 555 5491 www.Tableside.com These days restaurant clients are increasingly impatient and restaurant workers are often overwhelmed by their workload. In addition to your waitstaff serving tables inside your restaurant Parkvue Burgers has drive up window that must be attended from time to time. The solution. Install automated restaurant ordering devices at each table inside the restaurant to allow clients to order and pay from their table as soon as they are ready and install kiosk at the drive up window to allow customers to order and pre pay there. This proposal will show you how restaurant devices can make diners servers and restaurant owners less stressed and more satisfied with the restaurant experience.
Description Installation of Automatic Ordering Devices in Parkvue Burgers Restaurant June 20xx Accent Prepared for. Esperanza Logan Owner Prepared by. Theo Sellos Senior Sales Executive www.Tableside.com Proposal Number.
This page is brief summary of the highlights included in this proposal. Creating more efficient and pleasant dining experience. The Objective Make the dining experience at Parkvue Burgers more efficient and pleasant for clientele and staff and more profitable for the restaurant owner. Need #1. Speed up service to all tables in the restaurant and to the occasional customer at the drive up window. Need #2. Reduce personnel costs and turnover.
Need #3. Increase customer satisfaction and restaurant profits. The Opportunity Tableside Devices will help Parkvue Burgers achieve the following goals. Goal #1. Provide more information to in restaurant clientele including visuals of food selections and suggested pairings of drinks and desserts. Goal #2. Allow restaurant clients to easily order from their tables or from the drive up window with orders delivered directly to the kitchen. Goal #3. Allow restaurant clients to pay securely with credit cards from their tables or at the drive up window. The Solution
Installing Tableside device at each table and at the drive up window in Parkvue Burgers will accomplish all goals listed above. Recommendation #1. Purchase one tabletop device per table and one kiosk for the drive up menu. Recommendation #2. Adapt existing menu to present more visual information and more suggestions to the users and install variations of the improved menu on the devices. Recommendation #3. Install credit card system on devices allowing for payment without credit card ever leaving the client’s hand. Summary This proposal will show you how easy it is to achieve all the goals you have in mind. What does Tableside device do. All of the following. Display visual information and suggestions to the users Non Automated Process – Servers answer questions about meal options and make recommendations at the request of the clients. Servers must stop by each table multiple times to check in with clients. Automated Process – Restaurant clients can peruse the menu at their own speed read recommendations and make selections without occupying the server’s time. Send orders directly to kitchen and servers Non Automated Process – Servers stop by each table multiple times to allow clients to order drinks and food and to deliver drinks and food as they are prepared. Automated Process Orders are sent directly to the servers and kitchen. Servers can deliver drinks and food as quickly as possible and kitchen staff also receive orders right away resulting in more satisfaction for clients as well as staff in the kitchen and on the restaurant floor.
Securely process payments at the table Non Automated Process – Servers deliver the bill wait for clients to provide credit card take the credit card to the processing station deliver the processed credit card slip and then recover the signed slip for payment. Automated Process – Restaurant clients can select their bill from the device whenever they want and then pay the bill by credit card right at the table. Summary When restaurant relies on servers to supply information to clients and to process orders as well as bills and payments mistakes inevitably happen. Information is not complete orders are not transmitted accurately and credit card slips disappear. Using automated devices will prevent more mistakes from happening resulting in greater satisfaction and greater profits. The solutions offered by using automated devices will provide number of advantages over the traditional system now in use at Parkvue Burgers. Using the tabletop devices inside and kiosk at drive up window Need for fewer staff on the restaurant floor Enabling clientele to order and pay from their tables or from the drive up window decreases the number of times each server needs to visit table or the drive up window so fewer servers are needed. All machines will send orders directly to the kitchen and alert servers.
Complete control of information presented Management can present restaurant clients with all the information they need to make selections from the menu. Visuals can greatly increase orders and there’s no limit to the number of photos that can be presented. Suggestions for drink and dessert pairings can be easily presented which results in more sales. customized menu without alcoholic beverages can be presented at the drive up kiosk. major benefit is the ability to advertise specials or change prices instantly across the restaurant. When something changes there’s no longer any need to print new menu. Secure and instant credit card payments With billing and credit card processing built into each device there’s no need for servers to deliver bills pick up credit cards process and deliver those card payments and then retrieve them from the table or drive up window. Drive up customers will pay at the kiosk before their order is submitted. Customers’ credit cards never leave their hands. Using the traditional server system Need for maximum number of servers When servers have to answer questions and make suggestions deliver drinks meals bills and process credit card slips they must make multiple stops at each in house table to constantly check in with the clientele and they must answer the bell when customer wants service at the drive up window. For customer satisfaction this means that there must always be plenty of staff available on the restaurant floor. Each employee costs the restaurant owner not only in salary but in training and benefits too. Limitations on information presented to clients traditional printed menu has limited space for information suggestions and photos. This results in many more questions for each server which means that servers must be trained to present information and suggestions. Sales and special offers need to be printed and attached to menus. Price changes and additions or subtractions of items cannot be presented quickly to the consumers. Alcoholic beverages can be offered inside the restaurant but not at the drive up window. Confusion and lack of information can result in many missed opportunities for sales thus affecting the restaurant’s bottom line. Inefficient payment systems When servers must present bills collect credit cards and process them then present credit cards and slips to the clientele mistakes are inevitable. Credit card slips may go missing cards may be declined and customers worry about what may be happening behind the scenes when servers are out of sight with their credit cards in hand. Summary You’ll find that using automated ordering devices will make the entire restaurant experience more satisfying for both customers and staff. Customer satisfaction is generally increased in casual restaurants using restaurant devices. Our automated devices are perfect match for the Parkvue Burgers clientele. Current Customer Experience Ratings
In our initial meeting you indicated that you had experienced problems with customer complaints due to poorly trained servers including the following issues. Known Issues Long waits to order or receive food or drinks. Lack of knowledge by servers about menu items resulting in frequent delays to ask more experienced personnel and report back to table. Long waits to receive bills and process payments. Recommended Solutions
Devices allow customers to peruse menu items at their leisure and order whenever they are ready. Orders are instantly transmitted to kitchen and waitstaff for maximum efficiency. Devices present as much information as you want. Photos can accompany each menu item suggestions on pairings may be made and specials and price changes can be updated instantly at every table. Devices allow clients to see their bills and submit secure payments right at each table. Summary Surveys show that in casual restaurants after clients and staff have become accustomed to use of devices satisfaction ratings have climbed. Tableside devices are available in the following configurations. Each device is complete Point of Sale POS system. Tabletop wireless tablet option Recommended for limited menus and restaurants that attract families with young children. Each table will be supplied with touchscreen tablet. Tablets have 7" touchscreens and are available in red blue and black exteriors. As well as menus tablets can be loaded with game options that parents may purchase to keep their little ones busy until their meals arrive. Tablets are wireless with 20 hour battery life Android operating system and built in credit card reader. Tabletop wired upright option
Recommended for more extensive menus with many visuals and suggestions. The upright device has 10" touchscreen display. Its slanted upright position allows for best glare free presentations of visuals and text. The upright device comes with sleek black exterior Android operating system and built in credit card reader. The device has footprint of 12" by 8." Stand up kiosks Recommended for fast food restaurants with limited menus and limited space or for drive up windows takeout situations in casual restaurants such as Parkvue Burgers. These devices are designed to be used by standing or drive up customers with 14" touchscreens at 36" height from the ground. Orders are transmitted to kitchen and can then be delivered to counter for customer pickup. Stand up devices are wired and fixed in place with 16" 20" footprint. Stand up kiosk devices require payment before orders are transmitted to the kitchen. Routers servers central workstations battery chargers Both wired and wireless devices and kiosks must be linked to central computer system providing dependable internet access. Wireless systems will require recharging of batteries. Restaurants may download www.Tableside.com software and link to their existing hardware or purchase new computer hardware from Tableside Devices. The restaurant staff will require some training in use of an automated ordering system. This includes the following tasks. Sanitize all surfaces regularly Touchscreens and all accessible parts of each device must be wiped clean with disinfectant at regular intervals. Restaurant staff must be trained to do this as part of their daily cleaning rituals. Recharge batteries in wireless systems Batteries for wireless systems should be recharged at the end of each day and replaced the next day on opening. Restaurants may wish to purchase double supply of batteries for ease of rotation. Assist customers in learning POS systems Restaurant staff should be trained in usage of all POS systems so they can assist new customers in using them. Understand order routing sequence and signals All personnel must be trained to read the computer screens and understand how orders and customer actions are transmitted to the kitchen and servers. The kitchen is informed when each order is submitted and then signals servers when that order is complete. Servers are also signaled when payment has been made at table so that they can prepare the table for the next customer.
Summary You’ll find that training of all restaurant personnel is much less with an automated system than with the traditional system. Managers must also be trained to input changes into the system and print reports or subscribe to www.Tableside.com’s service program to do so. Although Tableside Devices equipment has been thoroughly tested for reliability each installation is different because each can be customized and staff must be trained in using the automated system. After installation of the devices testing must be done within each restaurant situation to work out any bugs with receiving and processing orders and with payments at the devices. Tableside Devices recommends performing test when the restaurant is closed. All staff should be on hand to practice and volunteers or some staff members are needed to act as customers in using the new devices. Test of wireless tablet device Customer should place order for drinks and food select and play game return to receive bill and make payment. Staff should be able to assist customers with this sequence. Orders must be received and processed in kitchen and signaled to servers at each step. Staff should sanitize device replace or recharge battery reset as necessary. Test of wired upright device Customer should place order for drinks and food receive bill and make payment. Staff should be able to assist customers with this sequence. Orders must be received and processed in kitchen and signaled to servers at each step. Staff should sanitize device reset as necessary. Test of drive up kiosk Customer should place order receive bill and make payment then submit the order. Staff should be able to assist customers with this sequence. Orders must be received and processed in kitchen and signaled to servers when ready. Staff should sanitize kiosk frequently. Test of data input and report output from all devices Managers must demonstrate ability to input changes to the menus on all devices and to order reports from the system. Managers should understand how to troubleshoot and reboot the system in case of problems. Additional Considerations As secure credit card processing is an important part of processing tests should be performed to be sure the system is working properly and efficiently.
Tableside Devices equipment comes pre loaded with all the software needed to upload and customize menus and accept credit card payments. Our proprietary software utilizes the power of cloud computing. Central hub All devices must connect to central hub device such as router that offers continuous reliable internet service. Requirements for that hub device are. Operating System. Tableside devices utilize Android operating systems but can interface with the latest versions of Windows or iOS on your existing restaurant devices. Tableside can sell you hub device already configured to work with all ordering devices or help you configure your system using existing equipment. Memory. minimum of 16G RAM is recommended. Storage. 1TB is recommended Display. Minimum 14" screen is recommended for ease of reading by servers and management. Input. Mouse or touchscreen may be used. Selected Options Price
Amount Tablet tabletop devices $825.00 $6 600.00 Upright tabletop devices $1 320.00 $5 280.00 Fixed kiosk $2 290.00 $2 290.00
Installation and configuration $2 995.00 $2 995.00 Total Costs. $17 165.00 Ongoing Yearly Costs Software update service $295.00 Customer service subscription $695.00
Total Ongoing Yearly Costs. $990.00 Optional Costs For information only Central hub computer with pre loaded software for easiest setup and networking $1 625.00 Kitchen display with pre loaded software $925.00 Total Optional Costs.
$2 550.00 Grand Total $17 165.00 Standard Disclaimer. The numbers represented above are to be used as an estimate for the projects discussed. The above Cost Summary does in no way constitute warranty of final price. Estimates are subject to change if project specifications are changed or costs for outsourced services change before being locked in by binding contract. Included is the detailed cost benefit analysis for the project. The costs for the purchase and installation operations and ongoing maintenance of the project vs. the benefits are summarized for year period based on the initial average profits for Parkvue Burgers of $150 per year on tables inside and one drive up window outside the restaurant. Estimates are based on conservative estimate of 30% increase in profits after installation. Description Total Total Costs Total Benefits
Ratio 44.45 44.45 13.56 44.45 4445% 4445% 1356% 4445% Estimates for Year are based on days following start of usage of automated ordering system not on calendar year.
On average our studies show that additional costs may be incurred for replacement of couple of tablet devices in year so we’ve added $2 to the annual cost in that year. Costs Total Hardware Install and Setup Ongoing Services Benefits
Total Increased Profits The following case studies show how Tableside Devices has helped other restaurants with similar needs. Mississippi Pizza Palace This family friendly sit down pizza restaurant wanted to speed up order placement and reduce staff on the restaurant floor. In addition they wanted to limit the problem of small children running around the restaurant. Mississippi Pizza Palace had twelve tables and ordered fourteen tablet devices two for backup in case of problems. Families had fun choosing items from the device menu and parents often paid for games for children to play while waiting for their meals to arrive. Children remained in their seats more often and with the automated payments at the table the restaurant was able to move 20% more customers through the restaurant on weekly basis. In spite of the increase in customers the Mississippi Pizza Palace was able to keep staffing at the same level resulting in substantial increase in revenue. Pete’s Burger Hut Pete’s Burger Hut is very small operation where customers order inside at the counter or through drive up window. The counter staff also prepares drinks sundaes and cones and often assists in the kitchen as needed. The restaurant experienced frequent turnover among the staff as employees disliked the constant movement between all the stations. Pete’s purchased two kiosks one for the inside and one for the drive up window. Orders are placed and payments are made by credit or debit cards before orders are submitted to the kitchen. This has resulted in counter staff being able to spend more time in food preparation and less time talking to customers. Turnover has decreased by 300% since the system was installed and revenues are up. Margarita’s Italian Café This small restaurant wanted to find way to better advertise their weekly specials and they wanted to sell more beverages. The Café has ten tables and purchased eleven upright devices one for each table plus backup device. They made their menu as visual as possible and included suggested pairings of wine and beer with each entrée as well as desserts. Specials were prominently displayed on the opening screen. Sales of wine and beer increased by 80% with majority of customers selecting the suggested pairings. Sales of desserts increased by 30% due to visual presentations. Customer numbers increased by 30% and no additional waitstaff was required to handle the increase. Summary
All Tableside Devices customers have increased their revenue and increased staff and owner satisfaction after installing our devices. Tableside Devices 6705 Avenida Bianca Suite Albuquerque NM PH 505 555 5490 FX 505 555 5491 www.Tableside.com