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We include this Coverage chapter template in every Proposal Pack, along with thousands more. You assemble this chapter with others in various combinations to create custom-tailored business proposals, plans, reports, and other documents. Proposal Packs apply custom visual designs to the templates, giving the final documents a consistent professional finish.


Overview of the Coverage Chapter

In the field of business proposals, the Coverage chapter serves a fundamental role. This chapter is crafted to provide detailed insights into the geographical extent, market influence, and audience reach of a business or project. Whether the proposal aims to secure new partnerships, garner funding, or outline a plan, the Coverage chapter helps delineate the breadth and scope of a company's operational or market influence.

How is the Coverage Chapter Used?

The Coverage chapter is primarily used to illustrate the areas where a business operates or intends to expand. It communicates the geographic realms where the services or products of the company are available or will be available. This chapter is crucial for stakeholders to understand the market presence and potential growth areas of the business. It can be particularly persuasive in proposals aimed at expansion, investment, or entering new markets, providing a clear picture of where the business stands and where it is headed.

What is Included in the Coverage Chapter?

Typically, the Coverage chapter includes:

  • Maps or diagrams showing the geographic areas covered.
  • Data and statistics on market share within these regions.
  • Analysis of target demographics and audience within specific areas.
  • Projections or plans for expanding coverage to new regions.
  • Comparative analysis with competitors regarding geographic and market presence.


This organized presentation of data helps in making a argument for the business's capabilities and growth potential.

Use Case Examples for the Coverage Chapter

The Coverage chapter can be across various types of proposals. Here are some specific examples:

  • Business Expansion Proposals: To demonstrate where the company plans to introduce its services or products, highlighting potential market size and audience.
  • Investment Proposals: Showcasing existing market dominance and future areas for growth to attract investors.
  • Marketing Strategy Proposals: Detailing the geographic regions targeted for promotional campaigns and the rationale behind these choices.
  • Government Grant Proposals: Illustrating the coverage area to justify the need for funding in underserved regions.
  • Partnership Proposals: Outlining mutual benefits by showing overlapping or complementary coverage areas with potential partners.


Key Takeaways

  • The Coverage chapter is important for illustrating the geographic and market scope of business operations.
  • It is used to convey where a company operates and where it plans to expand.
  • This chapter includes maps, market data, audience demographics, and competitive analysis.
  • It is applicable in various types of proposals like business expansions, investments, and partnerships.
  • Effectively using the Coverage chapter can significantly enhance the persuasiveness of a business proposal.


The editable Coverage template - complete with the actual formatting, layout and graphics is available in the retail Proposal Packs.
Illustration of Proposal Pack Aqua #6

Illustration of Proposal Pack Aqua #6

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Related chapters may be used in conjunction with this chapter depending on your situation. Many related chapters are intended to be used together to form a more complex and integrated proposal.

Related Chapters

Samples Using the Coverage Chapter

The Coverage template is illustrated in actual use in the following Sample Proposals. Samples are also included in each Proposal Pack and illustate many of the industries and situations this template can be used for:

Document Layouts Using the Coverage Chapter

This template is used in the following template layouts.
Illustration of Proposal Pack Lawn #4

The Coverage chapter and other chapters are integrated into a Word document as illustrated here in the Proposal Pack Lawn #4 design theme. There are hundreds of design themes available, and every design theme includes the Coverage chapter template.

A proper business proposal will include multiple chapters. This chapter is just one of many you can build into your proposal. We include the complete fill-in-the-blank template in our Proposal Pack template collections. We also include a library of sample proposals illustrating how companies in different industries, both large and small, have written proposals using our Proposal Packs. This template will show you how to write the Coverage.

We include a chapter library for you to build from based on your needs. All proposals are different and have different needs and goals. Pick the chapters from our collection and organize them as needed for your proposal.

Using the Proposal Pack template library, you can create any business proposal, report, study, plan, or document.

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Use this template to describe your existing or proposed geographic coverage, market share, or audience coverage.
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