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Use this template to explain how you will set up focus group to benefit your organization or how focus group can be beneficial. Focus groups are generally groups of people assembled by an organization for the purpose of asking potential customers questions or getting their opinions on product or service idea. Focus groups can be useful in determining what will appeal to average users. They are generally organized in such way that individuals in the group can interact informally with each other as well as with the interviewer or organizer. Introduce the importance of focus groups here. Explain your goals in soliciting information from focus group. Describe how you will form focus group what information you will gather from them and how and when the results of the focus group discussion will be analyzed and distributed. Questions to consider are. What are the criteria for selection for the focus group. Will information be obtained through oral or written questions videotaping of interaction with product or by another method. What information are you seeking from the focus group.