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How to write your Most Popular Proposal Template Outline

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An example of both product sales and services sales in the same proposal which is one of the most popular types of business proposal. This set of templates uses our best practices for proposal layouts that are applied to all proposals. The chapters cover your introduction material, chapters to show your client you understand their needs, chapters to outline your products and/or services and chapters to then talk about your company.

You can also create countless variations of this document to suit your needs using the included library of 2200+ chapters.
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I have been a long time user of Proposal Pack and Proposal Pack Wizard. The combination of the content in the proposal pack and the automation the proposal pack wizard provides saves me so much time so I can focus on my business. The ability to utilize the verbiage that comes with proposal pack saves me days of time not having to recreate the wheel. The wizard makes it so much easier to manage the entire proposal process, it would be mistake not to use them both together."

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Components of a Most Popular Proposal Template Outline

There is no one-size-fits-all template for a most popular proposal template outline. Proposal Kit templates can be customized as needed to fit any situation using the extensive chapter template library. Here are some key chapters typically included in this type of template. Use this template as your starting point and customize it as needed using the software included with each Proposal Pack or the Professional bundle.

Cover Letter

The Cover Letter introduces your proposal and sets the stage for the rest of the document. It is your opportunity to personally address the client, briefly highlight your understanding of their needs, and express your enthusiasm for the potential partnership.

What You Can Expect

This section outlines what the client can expect when working with your company. It helps set clear expectations and builds trust by explaining the processes, timelines, and outcomes they can anticipate.

Executive Summary

The Executive Summary provides a concise overview of the proposal. It summarizes the key points, including the client's needs, your proposed solutions, and the benefits of choosing your company. This section is crucial for decision-makers who may not have time to read the entire document.

Cost Summary

The Cost Summary details the financial aspects of your proposal. It breaks down the costs associated with your products and services, ensuring transparency and helping the client understand the value of their investment.

Getting Started

This chapter explains the steps the client needs to take to initiate the project. It includes information on signing agreements, initial payments, and any preparatory work required from the client's end.


In the Benefits section, you highlight the advantages and positive outcomes the client will gain by choosing your products or services. This helps the client see the value and impact of your proposal.


The Features chapter provides a detailed explanation of the key features of your products or services. This section supports the Benefits chapter by giving specific details on what makes your offerings unique and effective.

Customer Satisfaction

This section is dedicated to illustrating your commitment to customer satisfaction. You can include testimonials, case studies, or metrics that demonstrate your track record in delivering successful outcomes for clients.

Customer Support

The Customer Support chapter outlines the support services you offer. This includes after-sale services, help desk availability, and any other resources you provide to ensure the client's ongoing satisfaction.


In this chapter, you offer recommendations tailored to the client's specific needs. This personalized advice shows that you have thoroughly considered their situation and are providing expert guidance.

Company History

The Company History section offers a brief background of your company, highlighting your experience, achievements, and growth over the years. This establishes credibility and builds confidence in your capability to deliver.

Services Provided

The Services Provided chapter lists and describes the various services you offer. This section is crucial for demonstrating the breadth and depth of your expertise.


In this chapter, you detail the products you are offering, including descriptions, specifications, and any relevant advantages. This complements the Services Provided chapter by showcasing the tangible items you provide.


The References section includes contact information for previous clients willing to vouch for your work. This provides potential clients with third-party verification of your success and reliability.


The Guarantee chapter outlines any guarantees or warranties you offer. This reassures the client about the quality and reliability of your products or services and reduces the perceived risk of doing business with you.

Examples of projects a Most Popular Proposal Template Outline may be used for

This document can be used in many contexts and has various uses depending on the needs. Depending on your situation, customize the chapter list as needed using a Proposal Pack or the Professional bundle.

  • Proposing a combination of software and consulting services to a client
  • Pitching a mix of hardware products and maintenance services
  • Offering a package of marketing services along with advertising materials
  • Providing a blend of construction services and building materials
  • Presenting a proposal for IT infrastructure setup and ongoing tech support
  • Combining training programs with educational materials to schools
  • Offering a mix of event planning services and promotional products
  • Proposing a combination of healthcare services and medical equipment
  • Submitting a proposal for landscaping design and garden supplies
  • Pitching a blend of financial services and software tools
  • Providing a package of legal services along with document management systems
  • Offering a mix of architectural design and construction management
  • Combining security system installation with monitoring services
  • Proposing an integrated package of web design services and hosting solutions
  • Presenting a proposal for a combination of research services and data analysis tools


Also Known As

The Most Popular Proposal Template Outline may also be referred to in different ways or be used in more specialized situations, such as:

  • Business Proposal Template
  • Sales Proposal Outline
  • Service Proposal Guide
  • Product and Service Pitch
  • Proposal Writing Structure
  • Client Proposal Framework
  • Professional Proposal Layout
  • Comprehensive Proposal Format
  • Effective Proposal Components
  • Winning Proposal Elements



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Chapter Templates Used in the Most Popular Proposal Template Outline

Cover Letter, Title Page, Table of Contents, What You Can Expect, Executive Summary, Cost Summary, Getting Started, Benefits, Features, Customer Satisfaction, Customer Support, Recommendations, Company History, Services Provided, Products, References, Guarantee, Back Page

You use this this proposal for

  • General business proposal
  • Non-technical proposal
  • Product sales proposal
  • Service sales proposal

How to create the Most Popular Proposal Template Outline with Proposal Pack Wizard

You can create this document using any of the logo-designed Proposal Packs. Pick any Proposal Pack with a logo design theme you like best; they will all work equally well. The Proposal Pack for Any Business is the pack with no extra added logos or colors - designed to be used plain or for you to customize with your logos and graphics.

The Proposal Pack design theme you purchase will determine the visual look of this template. The screenshot above only shows the plain generic design theme. Names and stories in examples are fictional; however, the templates are from real client use cases.

We include a library of chapters to be assembled based on your needs. All proposals are different and have different needs and goals. We designed Proposal Pack so you can customize the documents to suit your needs.

You will best create this document using the Proposal Pack Wizard - Expert Edition software to select this template and build it in the Proposal Pack logo design theme of your choice along with any desired customizations (such as adding additional chapters, removing unneeded chapters, changing the order of chapters, and importing your company logo). This template outlines a proposal for the described situation. Each user is responsible for typing in the actual content of the provided pages with their information to complete the proposal.

You create this template using the Wizard software with an entire Proposal Pack library and software. We include the Expert Edition of the software in the Proposal Kit Professional bundle. Microsoft Word for Windows is required to use the customizing software.

You can also edit Word document templates in other office software such as Word for Mac. We will assist Mac users in assembling this template - Most Popular Proposal Template Outline - for their first project if they do not have the required platform to run the Wizard software.

We typically include more chapters in the templates than most people will need to give everyone more variety in the chapters they may need. You can trim down a long template by removing pages you do not need or combining multiple chapter topics into one page.

How to Build Templates Featured on Proposal Kit Website

Many people find the Proposal Kit website after searching for a specific proposal. Once you've purchased and installed the software, how do you build that template you found in the first place? This video shows you how to build any proposal you see on the Proposal Kit website.

Key Takeaways

  • The Most Popular Proposal Template Outline is a selectable proposal template layout.
  • You can create unlimited custom variations of this template using a Proposal Pack or the Professional Bundle.
  • Using a Proposal Pack or Professional Bundle, you can automate quotes and other financial pages with a line-item database.
  • There are no ongoing subscription fees. You get lifetime unlimited use.
  • We made Proposal Kit for freelancers, small businesses, and non-profits.
  • Proposal Kit product content (templates, samples, software) is 100% written by humans.
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